August, 2017

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10 Years of Competition: The Story and Future of RainKing and DiscoverOrg

DiscoverOrg Sales

Yesterday, we announced to our employees and customers that DiscoverOrg has acquired RainKing. This blog is more personal than business – it’s the story of how two companies pushed each other to be better, how that competition changed me as a leader, and why I couldn’t be more excited about our future. I remember the first time I heard of RainKing.

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Handling the Gatekeeper and Engaging Executives

Sales and Marketing Management

Author: Frank Visgatis, President and Chief Operating Officer, CustomerCentric Selling. Whether making cold or warm calls in trying to find new opportunities, it can be a humbling experience for salespeople. My definition of prospecting is trying to take prospects from latent to active need. Another way to phrase that is to say that: Prospecting is looking for people that aren’t looking.

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Are You In Your Own Way?

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca. If you follow my blog you know that I am firmly in the camp that see and approaches sales more as a science executed artfully , rather than free form art like many do. As with most things, success is rarely found in absolutes, it is usually about a norm derived from trial and error, and experiencing success and failure first hand.

Exercises 247
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Why Peer-to-Peer Selling Works for Everyone

No More Cold Calling

Don’t let account based selling teams cold call. You know it’s true: All things being equal, we work with friends. All things not being equal, we work with friends. And when we need a specialist, we ask a friend. Account based selling teams find it increasingly challenging to reach their target prospects. No one answers the phone anymore, and buying committees have increased on average from 5.4 to 6.8 members.

Referrals 240
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Are You Guilty of Making These Prospecting Mistakes?

The Sales Hunter

You’ve got your goal for the day and you’re off and running, reaching out to prospects and trying to follow up the best you can. But are you guilty of the biggest mistake one can make? Are you following up by saying or writing things such as: “Did you see my last email?” “I’m just […].

More Trending

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Cold Voicemails Work … Just Not How You Expected

DiscoverOrg Sales

How many emails hit your inbox every day? A lot, right? I’m the type of person who likes to keep a fairly clean inbox, but I still find that it can quickly become cluttered, and inevitably something falls through the cracks. But how many emails do you get that are paired up with a voicemail? Probably very few. According to a study conducted by TOPO, a research and advisory firm that identifies patterns that drive revenue growth , a typical organization receives callbacks on exactly 0% of c

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Get Clear On Your Vision, Get Clear On Your Sales

Sales and Marketing Management

Author: Hazel Butters Why does your business exist? It may seem an easy enough question, but you’d be surprised by how many marketers and salespeople can’t provide a simple answer. Sadly, when your own salespeople can’t articulate your business vision, it has a direct impact on business success…. Vision is vital. It’s both the motivation behind and the future ahead of your business.

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Voice Mail – To Leave or Not To Leave?

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca. Proactive Prospecting Summer – Part 9. I like to hear sales people talk about voice mail, especially the ones who do not leave messages. If you are going to succeed at prospecting, phone will be part of your tool kit. If you’re going to make phone calls, you are going to hit voice mail. You can run from it, like many so-called sales people do, or you can watch the video below, understand why you should leave them, then follow the link in the video

Video 235
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Why Closing is Never a Problem in Account Based Selling

No More Cold Calling

Sales symptoms are prospecting traps. You’d be surprised how often I hear, “My account based selling team can’t close.”. Closing is never the problem. “Never” is a bold statement, but savvy sales leaders will nod their heads in agreement. Closing is the easy part of account based sales development. It’s prospecting that’s hard. Then why do so many account based sales reps overlook critical sales activities that occur earlier in the sale process?

Account 220
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Fill the Funnel with Real Sales Opportunities

SBI Growth

Our show today demonstrates how to leverage the sales function to achieve growth objectives. Henry and I answered questions from the new How to Your Number in 2018 hbspt.cta.load(23541, '74afaaa6-ba2a-4936-a1ed-8fe80db57c38', {}); to demonstrate how to fill the top of the.

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The Most Important Sales Question You’re Not Asking

The Sales Heretic

If you’re a regular reader of this blog (You are, right? RIGHT?), you know that I’m a big fan of questions. Because if you ask your prospect enough of the right questions, they’ll tell you everything you need to know to make the sale. Yet too many salespeople don’t ask anywhere near enough questions. And [.].

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Successful Strategy Execution

Steven Rosen

Successful Strategy Execution. I was recently interviewed on Influential Entrepreneurs by Mike Saunders, about successful strategy execution. Click on the link to listen to the interview on Business Innovators Radio Network about the Revolutionary Focused Strategy Execution Program. Request a complimentary copy of The Strategy Execution eBook for Successful Strategy Execution .

Strategy 197
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Why It’s Time to Rethink the ROI of Your Sales Training

Sales and Marketing Management

Author: David M. Williams Time, Money and Effort. Today’s sales leaders agree on today’s top sales training challenges: it’s too expensive, there’s not enough time, and there’s a lack of engagement. Add to this the fact that when surveyed, the majority of sales leaders question the effectiveness of their current sales training programs. Yet, organizations continue to invest considerable amounts of time, money, and effort toward training their sales teams. .

Training 237
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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Be The Play

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca. Being a holiday Monday here in Ontario, thought we’d look at something that can get you to think enough not to distract from the sun and water, yet enough to count. So for that our topic for today is that there two views (often more, but at least two) into every issue. As a seller, be that an individual rep, a specific VP or an entire company, must be full cognizant, understand the other view if they are to succeed.

Course 224
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Why CEOs Are Failing Account Based Sales Reps

No More Cold Calling

Are sales managers really at fault? Salespeople used to say “I carried a bag” to prove that we knew selling. We were the feet on the street—literally. You don’t hear that phrase very often anymore, but account based sales reps still carry a bag. They’re expected to land and expand within their named accounts. But it’s their managers who are left holding the bag when reps don’t meet or exceed quota.

Hiring 214
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How Top B2B Marketing Leaders Engage at QBRs

SBI Growth

World class B2B marketing organizations actively engage in Quarterly Business Review (QBR) meetings. For many marketing leaders the sales team’s QBR is an afterthought. To prepare, review the marketing strategy introduction of the How to Make Your Number in 2018 .

B2B 205
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How to Engage Cold Prospects

The Sales Hunter

How many times have you had what you thought was a great prospect go cold on you? We all have, and it’s frustrating to say the least when you’ve spent countless hours working hard to develop the prospect, knowing how much you can help them. You try to follow up time after time, all to […].

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Cloud-Based Solutions: The Sky Is the Limit for Retail Success

Speaker: Ryan Bryers, SVP of Global Engineering

In a rapidly evolving industry, the shift from traditional on-premise systems to cloud-based solutions has become crucial for retail success. While many businesses still rely on store-level infrastructure, it's time to embrace the unlimited potential of the cloud! With technology giants like Google, AWS, and Azure leading the charge, the true value of the cloud extends far beyond cost savings.

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Follow This Cold Calling Sequence To Get An Appointment

MTD Sales Training

When you call someone for the first time, it can be a bit unnerving to get their voicemail. But it needn’t be, if you prepare effectively. It always surprises me how many salespeople are not prepared for voicemail. These days, buyers are busier than ever, and even if they are available, may put their phones through to voicemail, simply because they don’t have time to take calls.

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4 Customer Service Trends to Boost your Business

Sales and Marketing Management

Author: Jeff Mowatt When organizations invite me to speak at their conferences or train their team members, we start with trends that are impacting their customer relationships. Here are four customer service trends along with some tips for capitalizing on them to boost your business. 1. Good service is wallpaper. Today's customers are so busy with their multiple demands at home and work, and are so distracted by their mobile devices that they no longer even notice "good" service.

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Impact Questions

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca. Proactive Prospecting Summer – Part 7. Questions can be a powerful tool in prospecting, just as in other stages of the sale. In this portion of the Proactive Prospecting Summer , we look at using questions in a different way in prospecting than we would later with an engaged buyer. Take a look, and leave you response in the comment area below.

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Focus - Use Time Wisely

Score More Sales

Use time wisely and focus - a bit of advice given to me by a wise sales manager many years ago. The world of sales is made up of distractions, sound bytes, lists of important things to accomplish, and “noise” - you need to focus on activities that lead to revenue before you do anything else.

Revenue 195
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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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The Missing Link to Bigger and Faster Wins

SBI Growth

Joining us for today’s show is Loren Brockhouse, a Senior Vice President of Global Sales who knows how to Make the Number. Today’s topic is about winning more deals, winning bigger deals, and winning them faster. It’s difficult to grow.

How To 198
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How Executives Fail to Understand the Reasons for Poor Sales and Revenue Performance

Understanding the Sales Force

"That wasn't what I expected!". You might say that after reading an awesome book, waiting for months and years in anticipation of the movie version, only to be extremely disappointed when the much hyped film failed to live up to what you remembered feeling when turning the pages. You might also feel let down after leaving a great, but expensive restaurant, but the meal, service or ambiance was quite different from what you had imagined when you heard about the business.

Film 195
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Why Buyers Buy

Pointclear

Abraham Harold Maslow (April 1, 1908 – June 8, 1970) was an American psychologist who was best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization. In 1943 Maslow stated that people are motivated to achieve certain needs and that some needs take precedence over others.

Buyer 200
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Five Ways Live Chat Can Increase Sales

Sales and Marketing Management

Author: Tony Medrano Discovering how to efficiently locate, convert, up-sell and retain top customers are critical success metrics for any growing company. The best customers make four times as many purchases (Source). The top 1 percent of clients spend five times more per order than the bottom 90 percent. Most leaders of online retailers know this, but rapidly changing consumer behavior and technological innovation make perfect execution difficult.

Retail 206
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Selling In The Past

The Pipeline

By Tibor Shanto – tibor.shanto@sellbetter.ca . Proactive Prospecting Summer – Part 5. Last week in the Proactive Prospecting Summer series, we looked at how to respond to the question of “What Do You Sell”. Arguing that the response needs to align with buyer/prospect expectations, meaning the statement should be about the business outcomes achieved, not the means of achieving them.

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Use This Word For Word Phrase When Asking For Referrals

MTD Sales Training

How confident do you feel in asking for referrals ? If you’re like most salespeople we meet on our programmes, the answer will range from ‘not very’ to ‘about as confident as a snowman in summer’. How, then, do you build that confidence so it becomes a natural way to gain more business from your current clients’ database? Well, firstly you need to set yourself up right in order to be referred.

Referrals 189
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More Good Activity More Sales Revenue

Score More Sales

Now is a GREAT time for you to make a plan to do MORE of the RIGHT activities. Right activities are activities that lead to more sales opportunities. This means LESS of the activity you might be doing that does nothing to lead you toward more revenue. Enough "busy work" - time to roll up your sleeves and dig in.

Revenue 186