SBI Growth

MAY 10, 2013

The demands for content creation on today’s marketing team can take the form of a raging beast. Marketing teams are fighting to keep up. Too often Content Marketing leaves a wake of smoldering bodies as it devours every ounce of capacity. Chief Marketing Officers are struggling with guiding their teams on how to keep up.

Marketing 312

Marketing Case Study Webinar Metrics Harvest 312

Shari Levitin

AUGUST 23, 2023

We litter them with ideas, metrics, and white papers; we pile on more information and clutter our slide decks. Sales conversations get cluttered as well: we add a little of Tom, a bit of Sally, whitepapers, articles, and statistics from the marketing department. We assume if one taco sauce is good, fifty must be better.

Workbooks 118

Workbooks Decision Maker Case Study Sales 118

SBI Growth

OCTOBER 5, 2013

As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Opportunities – Percent contribution by Marketing to the Sales Funnel. Wins – Percent contribution by Marketing to Sales Revenue. Those that miss critical spend categories altogether.

Outsourcing Services 293

Outsourcing Services Top of Funnel Sales Qualified Lead Trade Show 293

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Pipeliner

AUGUST 19, 2018

The buyer didn’t have the ability to go online and conduct independent research; an important aspect of the sales process was the buyer’s education by the seller. When I question marketers about this practice, they tell me that they need sales leads and that salespeople follow up on the information requests.

Education 66

Education Buyer Lead Rank Social Media 66

SBI Growth

SEPTEMBER 27, 2012

In a preview of the 2013 Content Marketing Benchmark Report by Joe Pulizzi of the Content Marketing Institute , only 36% of businesses believed their content marketing is effective. After a few years of hyper-growth content marketing adoption, it is easy to think this number should be higher. What is this number?

Buyer Persona 267

Buyer Persona Marketing Education Vendor 267

SBI Growth

DECEMBER 8, 2012

Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. Without this understanding, leveraging marketing spend can turn into a wild guess. Let us look at four buyer trends bound to shake up marketing in 2013: 1. Pull out content that is clearly Product Education 101.

Trends 330

Trends Buyer Marketing Revelation 330

Allego

MARCH 28, 2023

They deliver a compelling buying experience, while enabling you and your marketing team to track which content the buyer reads, watches, and/or downloads—and which content performs best. Prospect Education: Share educational materials with external audiences in a personalized and secured space.

eBook 62

eBook Video Buyer Education 62

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Influencer 40

Influencer Collateral Decision Maker Ideal Customer Profile 40

Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. These are based on market research and real data about your existing customers. Each persona represents a distinct segment of your target market. Crafting detailed buyer personas allows organizations to humanize their target audience.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. Executing a solid content strategy can keep the sales mantra of “the leads we get from marketing are crap” at bay! It has to be outside-the-box, educational and thought-provoking all at the same time.

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences.

Meeting 192

Meeting Licensing Motivation Conference 192

Pipeliner

AUGUST 14, 2020

How can content, and content marketing, help you grow your business? Content marketing is effective in all industries. When you master the strategies of content marketing, you draw new customers to you, instead of having to interrupt customers demanding a sale. Content Marketing is an Inbound Strategy.

Lead Rank 98

Lead Rank Lead Scoring Leads Marketing Qualified Lead 98

Sales and Marketing Management

AUGUST 9, 2020

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. Why It Matters.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

The ROI Guy

MAY 22, 2018

Another one-sized fits all white paper in a sea of look-alike white papers. It’s no wonder why your marketing campaigns aren't getting noticed, and are falling flat. The traditional white paper is dead. When was the last time a traditional, passive white paper did all that?

Lead Rank 49

Lead Rank Lead Scoring Leads Marketing Qualified Lead 49

Pipeliner

APRIL 24, 2019

How does your market perceive your business? How does your market perceive you? Keep in mind that your market is what makes your living. So how are you positioned in your market? In order to stand out of the crowd, you have to create your own personal marketing program. How do you market to them?

Marketing 72

Marketing Networking Territories Consultative Selling 72

Nutshell

AUGUST 19, 2020

Luckily, email marketing automation is a very effective tool for nurturing new email subscribers and helping you close deals. I’ve put together a guide full of ways that you can nurture your subscribers using marketing automation software so that you can boost your revenue without having to pour even more resources into lead generation.

Email Marketing 96

Email Marketing Software Software Lead Rank 96

SBI Growth

JANUARY 22, 2014

You can create PowerPoints, Prezi, videos or white papers to name a few. Use a page from your marketing colleague’s playbook. Continue to educate incrementally. Are you using a customized approach to educate your sales team? The goal is to step outside the box. Do more than what you are doing today. Ask yourself.

Training 281

Training Customer Hiring Education 281

SBI Growth

AUGUST 19, 2012

Demand generation content refers to web pages, blogs, eBooks, white papers, webinars, newsletters, and many others. Their opinion is formed through self-education. Content marketing has gone from a nice-to-have to a must-have in 2012. Marketing now owns the beginning of the sales process. Customer Think- here.

Demand Generation Agencies 257

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 257

Sales and Marketing Management

FEBRUARY 5, 2021

It also means incorporating quality buyer data - i.e., who’s opened your emails, who’s engaged with your pitches from start to finish, and who’s downloaded your educational materials - into every sales interaction. Such critical information should be used consistently to recalibrate your plan of action (i.e.,

Scale 177

Scale Maximizer Strategy How To 177

Pointclear

JUNE 28, 2012

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing 247

Marketing Outbound Inbound Vendor 247

John Barrows

MAY 15, 2019

I can’t tell you how many ideas I’ve heard about (or come up with myself) that were great ideas at the time, but failed because the market wasn’t ready for them. Unfortunately, they developed it in 2006 when the market wasn’t ready, so it died. Good Ideas, Bad Timing. Uber wasn’t the first Uber. This was a huge inhibitor to growth.

Outsourcing Services 187

Outsourcing Services Ideal Customer Profile Intent Data InsideView 187

Emissary

SEPTEMBER 14, 2021

For marketers, this scenario means reconsidering how you measure sales enablement and who in your company has ownership of the process. In addition to targeted content, it is important for sales and marketing teams to be aware of and trained in the particular regulations and pain points of the financial vertical. Efficiency.

Industry 52

Industry Marketing Scale Top of Funnel 52

Sales and Marketing Management

OCTOBER 16, 2017

Early stage prospects often gravitate toward videos and short, educational demonstrations. For example, Momentum Solar has emerged as a national player in the solar energy market. Tony Agresta is vice president of marketing for Nearmap USA. Prospects at this point often want more technical specifics.

Real Estate 243

Real Estate Construction Scale Hiring 243

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences.

Meeting 120

Meeting Licensing Motivation Conference 120

Sales and Marketing Management

NOVEMBER 1, 2017

This fall, she released a white paper co-written with Amanda Cecil of Indiana University entitled, “Purposeful Meetings: How to Plan With Deeper Meaning, Innovation and Insight In Mind.” My earlier white paper on mindful event design is about the mindful approach of creating great experiences.

Meeting 120

Meeting Licensing Motivation Conference 120

Sales and Marketing Management

FEBRUARY 5, 2021

It also means incorporating quality buyer data - i.e., who’s opened your emails, who’s engaged with your pitches from start to finish, and who’s downloaded your educational materials - into every sales interaction. Such critical information should be used consistently to recalibrate your plan of action (i.e.,

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Pipeliner

FEBRUARY 25, 2020

Your marketing approach will differ based on the industry that you are in. Mind you, some of our clients at VoyMedia SaaS Marketing Agency find it daunting to look for clients in their target market. Although you know that you have built a great product, sometimes your marketing efforts will not pay off.

Lead Rank 80

Lead Rank Lead Scoring Marketing Referrals 80

Janek Performance Group

DECEMBER 28, 2021

More importantly, content, such as blogs, white papers, and case studies, helps buyers see sales reps and their organizations as trustful advisors at the forefront of their industry. It’s part of an organization’s sales enablement strategy that primes reps to believe in and sell their products and services to the best of their ability.

Sales Qualified Lead 118

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Generation 118

SugarCRM

FEBRUARY 22, 2021

And how can marketing departments help and prep sales representatives to close deals faster? Smart customer intelligence tools, like Sugar Hint , can expand your sales team’s view and knowledge on campaign activity, correspondence, interactions, and more, between leads and marketing. Data Collection Matters.

Sales Enablement 32

Sales Enablement Marketing Qualified Lead Lead Rank SugarCRM 32

Igniting Sales Transformation

SEPTEMBER 16, 2019

It could be a marketing interaction, and more often, that first touch starts with someone on the front lines of your sales organization. The idea is to deliver the right articles, white papers, case studies, videos or webinars at the right time in the buyers’ decision-making process. But that’s not the case at all. A lot of it.

Webinar Metrics 126

Webinar Metrics Loyalty Buyer Case Study 126

The ROI Guy

MAY 11, 2017

Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. However, we find these targeting efforts falling flat with buyers. and “Why Now?”.

Account Based Marketing 45

Account Based Marketing Account Marketing Face-to-face 45

The ROI Guy

MARCH 9, 2011

Based on the lifecycle of your particular B2B company and product lines, you may find yourself in one of three distinctive categories that SiriusDecisions created to help define how to best market and sell your solutions. To reach today’s more frugal / skeptical buyer, communicating the value of proposed solutions is critical.

Marketing 61

Marketing Comparison ROI Survey 61

Janek Performance Group

JUNE 10, 2022

With the internet, buyers are better educated. At the same time, market uncertainty adds hesitancy and influencers/decision makers. The internet is the world’s largest market, convention, and conference. From blogs, case studies, and white papers, sellers can showcase their knowledge and thought leadership.

B2B 62

B2B Decision Maker Social Media Social Selling 62

Apptivo

DECEMBER 7, 2022

In other words, marketers have to utilize every opportunity to nurture every lead and to nudge them to becoming a customer. Everyone entering the sales funnel does not end up becoming a customer, and in order to convert as many as possible, concerted efforts are needed by the marketing team. Educating prospects to build trust.

Lead Nurturing 96

Lead Nurturing Lead Rank Marketing Qualified Lead Lead Scoring 96

Zendesk Sell

MARCH 21, 2019

Aligning sales and marketing teams is a struggle for many companies. blog posts, white papers, eBooks) to make a sale. Therefore, marketing may become annoyed when sales doesn’t even use what they produce. Therefore, marketing may become annoyed when sales doesn’t even use what they produce. The result?

Lead Rank 68

Lead Rank Marketing Qualified Lead CRM Sales Qualified Lead 68

Sales Hacker

JANUARY 13, 2020

The prospect will then likely visit the seller’s website to educate themselves before deciding whether to return that call. All of this means that calling someone with scant info is as outdated as hand-writing a paper letter to a prospect. A new focus on inbound marketing. This can be both a boon and a bane for salespeople.

Top of Funnel 72

Top of Funnel Cold Calling Intent Data Ideal Customer Profile 72