Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. 5 Ways Technographics Improve Sales Prospecting. 1. More informed sales conversations.
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