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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. 5 Ways Technographics Improve Sales Prospecting. 1. More informed sales conversations.

Data 177
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Get Better Results From Your Leads – Through the Sales Rep Lens

SBI Growth

Today’s post gives the sales rep a recipe to get more from their marketing leads. Marketing must be on the hook to get good quality leads to sales. To learn more about how world-class marketers are enabling their sales teams to hit quota now, click here. Give responsibility for defining “good” sales leads back to marketing.

Lead Rank 282
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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Improve Close Rates More informed sales conversations. More targeted prospecting.

Data 100
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

Scale 130
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Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

Jill is a trailblazer in social selling and digital sales transformation, renowned for her dynamic approach to reshaping the role of sales and companies around the world. Understand the Difference Between Information and Insights Today, it’s not about information; it’s about insights.

B2B 29
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Are You Too Hard to Reach?

No More Cold Calling

Yet, in our email-obsessed world, many professionals don’t even provide clients with their most important piece of contact information—a phone number. If they need to finalize closing details over the phone, an email signature with contact information makes it easy! Associations Enterprise Sales Management Small Business'

Eloqua 240
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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

This is vital, as today’s buyer doesn’t want a sales pitch, they seek personalized and consultative digital experiences. When the tool captures the lead information, this campaign id should be associated and passed as well, assuring proper campaign source attribution. Instead, the information can be passed into the tool on the “call”.