Zoominfo
OCTOBER 28, 2018
Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 1. More informed sales conversations.
SBI Growth
AUGUST 25, 2012
Get better prepared with more information about your leads before you make contact. Leads that “opt-in” have given information about themselves (e-mail, phone number) to receive something in return (daily blog posts, admission to a webinar, etc.). Give responsibility for defining “good” sales leads back to marketing.
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Zoominfo
OCTOBER 28, 2018
Beyond that basic definition, technographics can also include information about how and when your prospects use their technology. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Improve Close Rates More informed sales conversations.
The ROI Guy
AUGUST 24, 2018
When the tool captures the lead information, this campaign id should be associated and passed as well, assuring proper campaign source attribution. Sends known profile information to reduce responses and burden - If you already know profile information on your prospect, why ask for this information again within the interactive tool?
No More Cold Calling
JANUARY 30, 2014
Yet, in our email-obsessed world, many professionals don’t even provide clients with their most important piece of contact information—a phone number. If they need to finalize closing details over the phone, an email signature with contact information makes it easy! If we make it difficult, they’ll go someplace else.
SBI Growth
JANUARY 16, 2013
I recently met Jill Rowley, a Sales Rep at Eloqua. They are Self-Centered, Unfocused, and read Non-Relevant information. Though they consume Relevant information, these reps tend to be Self-Centered and Unfocused, Social Seller. You need to choose the best possible information sources and read them often.
SBI Growth
APRIL 20, 2013
There are multiple ways to gather competitive information: Internet Surveillance and Monitoring – Chances are, if your competitor is worth tracking, they can be found on the Internet. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. Access to this data is available, but obtaining the important information can be a difficult task.
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