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A Marketer's Peek at 2021

Sales and Marketing Management

Jim Kruger, chief marketing officer at Veeam Software , a developer of disaster recovery and intelligent data management software, predicts three key . . Virtual events started out of necessity, but are here to stay because of ROI and accessibility. But that requires planning for a new year.

Marketing 176
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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

β€œIn March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” β€” Danny Daly, manager, marketing events at ZoomInfo. Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. Lessons learned from virtual events.

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Time for Sales & Event Teams to be Equal Partners

SBI

Time for Sales and Event Teams to be Equal Partners. This will therefore have three positive effects, on the conferencing and events industry: A lot of businesses will discover they don’t need their current amount of office space as more more people can actually work from home very effectively with the tools now available.

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The New Face-to-Face: Strengthening Existing & New Relationships Without Events

Hubspot Sales

As offices close and events disappear our most common methods of connecting with leads are lost. 95% of B2B sales and marketing professionals are already using LinkedIn to connect with potential prospects. This provides a more complete and accurate view of what’s happening in your market. Stay Calm and Focused.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to β€œcast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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How This CEO Bootstrapped A Sales Team

Alice Heiman

Within a few months, Bob pivoted the in-person event platform into a virtual one. Highlights of this Episode: [05:20] I had this passion for events and they would give you this tote bag full of paper and this show guide that’s 300 pages. [06:38] Sales rebounded and are stronger than ever with a return to in-person.

Hiring 131
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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

β€œIn March 2020, live events were canceled overnight. Like everyone else, we had to pivot, and fast.” β€” Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. But are virtual events actually worthwhile? ” 2.