Should You “Wing It” or Have A Structured Sales Interaction?
MTD Sales Training
JANUARY 23, 2012
In a canned script, I am referring to the old-fashioned, smile-and-dial era, word-for-word, rehearsed, “ Pitch.” A Strategy. A Planned sales interaction is a strategy. You must have a strategy to accomplish every sales goal, including just setting an appointment. MTD Sales Training. Planned VS Canned. Sean McPheat.
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