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Handling the Gatekeeper and Engaging Executives

Sales and Marketing Management

Long sales cycles. Executives are more likely to have admins (often referred to as gatekeepers) that invariably will ask a question that sends shivers down many sellers’ spines: “Who is this and what is it regarding?”. Let’s take a step back and more closely consider the term “gatekeeper.” Handling Gatekeepers.

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How to close the sales cycle with sales battle cards

PandaDoc

Sales leaders who want to maximize the effectiveness of their sales process and keep up with their competitors use sales battle cards to identify customer pain points and gain valuable market insights. If you’re a sales professional, you know that any increase in conversions is worth pursuing.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Anticipate gatekeepers (the jaded call operators). Don’t: Waste your time calling unfit, or barely fit leads — find out exactly who’s in your market. Warm calls mark the beginning of the sales cycle , which requires extensive personalization and communication. Plan different ways to close in every avenue of conversation.

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Sales Automation vs. Marketing Automation: What’s the Difference?

SugarCRM

You’ve probably heard that automation helps both marketing and sales teams do their jobs—but that doesn’t mean they’re interchangeable. Does marketing automation serve a different purpose than sales automation? This increases prospect engagement and lead qualification prior to handing them off to sales.

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What the Modern Buyer Wants in 2021

Crunchbase

The days of sales teams leading potential customers through their own process regardless of customer desires are over. The buyer is in charge now, and they don’t want the old method of tech sales gatekeeping and jumping through hoops. If you don’t think this buying behavior is coming to your B2B sales cycle, think again.

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9 marketing trends that will dominate 2019

PandaDoc

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Keep reading to learn how you can shape your marketing strategies in the coming year. Marketing teams will create and distribute more video content. Integration of different marketing channels will become more common.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!