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Incentive Gift Cards Continue to Delight

Sales and Marketing Management

Author: SMM Research from the Incentive Gift Card Council (IGCC) and the Incentive Research Foundation (IRF) shows the majority of U.S. they can be used for both short-term and long-term incentive efforts?—?adds A lot of channel programs use a reloadable prepaid card as their incentive mechanism. businesses?—?fully

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How to be Indispensable as an Incentive Compensation Manager

The Spiff Blog

As an incentive compensation manager, you hold a critical role that keeps your organization running. What does an incentive compensation manager do? First, let’s cover the primary responsibilities of an incentive compensation manager. Recommended reading: A Foolproof Framework for Better Incentive Communication 2.

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How to Motivate Employees in Tough Times

The Spiff Blog

Motivation and compensation are tough to nail under normal circumstances and are even trickier during tough times. It’s safe to say that motivating your team in the current economic downturn is about as tricky as it has ever been. Super motivating right? Let’s get into it! Well, not exactly.

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Rethinking Metrics: The Shift from MQL to Pipeline in Marketing

Sales Hacker

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

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How to Secure More Sales Comp Resources During a Recession

The Spiff Blog

Convincing your boss to sign off on more resources for sales comp can feel like an uphill battle. Managing your biggest line item with disjointed commission spreadsheets or clunky legacy software muzzles efficiency, motivation, and ultimately growth. The short answer is, yes. Spreadsheets are inefficient. We can’t afford it.”.

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Does Your Sales Incentive Plan Drive Customers Away?

SBI Growth

The purpose of every incentive compensation plan is to influence the actions of sales reps. Sales incentives can be like square pegs. Incentive compensation is intended to reward specific behaviors of the sales force. Here are some real-life examples of poorly designed incentives. Product Launch Incentive.

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Technology can improve your recognition efforts

Sales and Marketing Management

As more people permanently transition to home offices, companies will need to change how they motivate and recognize employees. In April, Echo Market Research and Tango Card asked 500 newly remote employees how engaged they were feeling. Cindy Mielke is the director of channel marketing, incentives at Tango Card.