Sales and Marketing Management

JANUARY 20, 2020

Here are eight tactics and techniques that can help you meet your 2020 sales goals. Share links to your company’s latest case study with your prospects. We’re bombarded with calls, emails, meetings and countless unscheduled interruptions. If you want to meet and even exceed your goals in 2020, push yourself to exceptional.

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Sales and Marketing Management

APRIL 25, 2020

Author: Paul Nolan Are companies less likely to embrace meetings and events or is there a pent-up demand for getting together? Will the meetings and events industry rebound? Others feel the isolation we have endured will make people more eager to meet in person?—?or When will you feel comfortable flying again? Changes afoot.

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Meeting Face-to-face Travel Conference 156

Zoominfo

MAY 20, 2019

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. Executives consider more than 67% of meetings a failure.

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Meeting Distribution Follow-up Objections 221

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

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Study B2B Face-to-face Report 111

Selling Energy

JUNE 22, 2023

Meetings have the potential to be a big time-suck, particularly if the agenda and action items are not clearly defined beforehand. According to a study by the San Francisco Chronicle, employees consider "too many meetings" to be the "biggest distraction and waste of time presented by the workplace."

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Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

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Outsourcing Services B2B Lead Rank Sales Qualified Lead 118

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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Marketing Webinar Metrics Reachforce Top of Funnel 246

Sales Hacker

DECEMBER 14, 2022

One day you might have to explain to your children that companies once had sales meetings in person, in a room with the lights dimmed and something called a PowerPoint presentation. (If Now we all use Zoom for our meetings. The truth is that most sales meetings, online or in person, always were and often still are boring lectures. .

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Sales Meeting Meeting Collateral Ideal Customer Profile 89

Nutshell

JUNE 5, 2020

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. And within a few days, a meeting was set and GumGum won the account. . Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human.

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Case Study Paid Content Study Ideal Customer Profile 96

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. By meeting industry standards, these certifications acknowledge your proficiency in specific areas, thereby enhancing your credibility.

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Marketing Ideal Customer Profile Social Media Google Analytics 85

Sales and Marketing Management

NOVEMBER 1, 2017

Author: Paul Nolan Janet Sperstad, program director of Meeting and Event Management at Madison College in Wisconsin, has spent her career working toward more purposeful meetings. SMM: When you talk about more purposeful meetings, are you saying we need to increase the human element and have less focus on business results?

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Sales and Marketing Management

NOVEMBER 16, 2020

Author: Ron Carson Just about every marketer today has been told to listen to the voice of the customer to inform marketing strategy. First, marketing teams only receive this information second-hand – through sales, product management, etc. And it is why I encourage marketers to have regular “voice of the market” conversations.

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Conversion Marketing Customer Trade Show 177

Hubspot Sales

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method. Best, [Your name].

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Case Study Study Referrals Decision Maker 136

Understanding the Sales Force

JANUARY 27, 2014

They had to go door-to-door, sell an overpriced luxury item, in the same market, over a 3-day period. OMG weighs the various findings in its Sales Candidate Assessments to predict success in a given role, market or segment, considering competition, price points and industry challenges. Strong Desire and Commitment are must haves.

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Case Study Study Lead Rank Lead Scoring 288

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? Customer delight is the ultimate goal for any business.

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Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

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Smooth Sale

JANUARY 28, 2020

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. My Story: Study And Incorporate Artificial Intelligence. It’s easy to push aside the study, but making that a habit will cause one’s career or business to deteriorate quickly.

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Study Top of Funnel Social Media Loyalty 88

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

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Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Sales Hacker

JULY 20, 2020

Stop writing case studies the old way ! Case studies like those can work. Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. Let’s dive in.

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Case Study Study Prospecting Top of Funnel 109

The Spiff Blog

SEPTEMBER 16, 2022

Welcome, or in some cases, welcome back to our meet the team series. Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years.

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Meeting Top of Funnel Travel Engineering 75

The Spiff Blog

JULY 28, 2022

Welcome back to our Meet the Team series! So, without further ado, let’s meet the team! After spending some time in Japan, he moved to Idaho to attend school where he studied Psychology. Patrick Shea, Mid-Market Account Executive. Sarah Hughes, Senior Product Marketing Manager. Drew McGuire, Solutions Engineer.

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Meeting Sports Travel Engineering 84

Smooth Sale

AUGUST 13, 2019

How To Attract the Right Job Or Clientele: When we take the time to study varying business models, we gain knowledge for increasing our odds for success. It is also wise to keep an eye on trade policies and how they affect the markets. My Story: Study of Varying Business Models . Your Story: Study Varying Business Models .

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Lead Rank Study Retail Policies 68

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

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Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

BuzzBoard

MARCH 6, 2024

Understanding the Importance of Digital Marketing for Small Businesses Digital marketing has become an indispensable aspect for small businesses, not just an optional luxury. The adoption of these methods allows a small business to broaden its consumer reach, extending beyond local limitations and into a larger, global market.

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Small Business Small Business Ideal Customer Profile Case Study 52

Hubspot Sales

NOVEMBER 28, 2023

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

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Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 103

OutboundView

JANUARY 19, 2024

When they’re not, it’s a major pain point felt by AEs, marketing, all the way up to the executive team. HR leaders are now swamped with these messages, making it increasingly challenging to secure meetings through these channels. Redefining Success Metrics The traditional metric for SDR teams is the number of meetings set.

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Case Study Marketing Qualified Lead Outsourcing Services Study 36

BuzzBoard

APRIL 9, 2024

Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). For a digital marketing agency, understanding that ABM is primarily a B2B marketing strategy is vital.

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Account Based Marketing Account Marketing Ideal Customer Profile 52

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

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Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

On this page, we’ll look at some of the best marketing podcasts you can learn from. The 12 best marketing podcasts So, what are the best marketing podcasts to listen to? In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics.

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Marketing Social Media Scale Trends 71

The Spiff Blog

MARCH 2, 2023

Whether you’re a regular follower of the Spiff blog or a first-time visitor, we’re excited to have you here for the latest edition of our Meet the Team series. Chris originally pursued a degree in Psychology and Film Studies after which he received his Masters degree in Business. A warm welcome to all of our readers!

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Meeting Engineering Travel Face-to-face 75

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

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Pipeline Marketing Top of Funnel Hiring 239

The Spiff Blog

OCTOBER 18, 2022

Our meet the team series is a blog post series we created to give us the opportunity to introduce the faces behind the Spiff brand. She initially wanted to pursue a degree in the medical field, but later switched to business marketing. Katie Miller, Director of Marketing Operations. If you’re new here, welcome!

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Meeting Engineering Commission Sports 72

Igniting Sales Transformation

DECEMBER 1, 2019

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. The annual sales kick off (SKO) meeting. As the term implies, a sales kick-off meeting is meant to be a sales reset. But let’s get real.

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Meeting Decision Maker Revelation ACT 130

BuzzBoard

FEBRUARY 23, 2024

Understanding the Needs of Small Businesses for Digital Marketing In our increasingly digital era, the significance of digital marketing for local business growth is crucial. The importance of digital marketing resides in its ability to reach a broad audience cost-effectively. Click Here to delve deeper into this topic.

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Paid Content Marketing Small Business Small Business 52

Allego

JANUARY 12, 2023

Marketing creates content. Sales is annoyed, while marketing is frustrated—maybe even a little sad. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. What Motivates Sellers to Use Marketing Content. It’s a tale as old as time. Sales ignores the content.

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Collateral Marketing Report Motivation 106

SBI Growth

FEBRUARY 12, 2013

With 20 years of experience, including Business Development, IT, Consulting, and Marketing, he’s a great source of business knowledge. The sales process forced us to clearly understand if we were meeting the “exit criteria” to go to the next stage and submit the bid. When not travelling, he calls the Netherlands home. Yes it did.

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