Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. What do we mean by “direct mail marketing”? Customer delight is the ultimate goal for any business.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Igniting Sales Transformation

DECEMBER 1, 2019

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. The annual sales kick off (SKO) meeting. As the term implies, a sales kick-off meeting is meant to be a sales reset. But let’s get real.

Meeting 130

Meeting Decision Maker Revelation ACT 130

The Spiff Blog

JULY 28, 2022

Welcome back to our Meet the Team series! So, without further ado, let’s meet the team! After spending some time in Japan, he moved to Idaho to attend school where he studied Psychology. Patrick Shea, Mid-Market Account Executive. Sarah Hughes, Senior Product Marketing Manager. Drew McGuire, Solutions Engineer.

Meeting 84

Meeting Sports Travel Engineering 84

The Spiff Blog

SEPTEMBER 16, 2022

Welcome, or in some cases, welcome back to our meet the team series. Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years.

Meeting 75

Meeting Top of Funnel Travel Engineering 75

The Spiff Blog

MARCH 2, 2023

Whether you’re a regular follower of the Spiff blog or a first-time visitor, we’re excited to have you here for the latest edition of our Meet the Team series. Chris originally pursued a degree in Psychology and Film Studies after which he received his Masters degree in Business. A warm welcome to all of our readers!

Meeting 75

Meeting Engineering Travel Face-to-face 75

Sales and Marketing Management

JANUARY 23, 2019

Helping others as a team is invigorating and bonding, which is why corporate social responsibility (CSR) continues to be a popular component of offsite meetings and incentive travel programs. Its “Meetings for Good” menu provides a number of volunteer opportunities through nonprofit organizations focused in key service areas.

Incentives 159

Incentives Incentive Travel Nonprofit 159

The Spiff Blog

MARCH 17, 2022

Welcome back to our Meet the Team series where we give you a peek behind the curtain and introduce you to some of the people behind the Spiff brand. Without further ado, let’s meet the team! Without further ado, let’s meet the team! He studied Computer Science and moved to California in 2009.

Meeting 62

Meeting Engineering PeopleSoft Travel 62

The Spiff Blog

MAY 5, 2022

Welcome to our Meet the Team series, where we introduce you to the people behind the Spiff brand. Knowing he had a knack for learning new things and meeting new people, sales engineering seemed like the right next step. Nat grew up in south east England and studied performing arts at college. Oxana Jurosevic, Sr.

Meeting 81

Meeting Travel Engineering Hiring 81

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. First, make sure you understand who you’re target market is. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Sales and Marketing Management

MARCH 27, 2019

Author: Mike DeLeonardis, President, North America at beqom Seventy-nine percent of companies say that increasing sales productivity is a strategy they’re using to reach growth targets in 2019, but actually meeting this goal may be a challenge as only 35 percent of average-performing sales reps’ time actually goes to selling.

Strategy 223

Strategy Compensation Incentives Incentive 223

The Spiff Blog

SEPTEMBER 7, 2023

These pillars include organizational alignment, robust reporting, ongoing professional development, incentive compensation, and sales enablement. Incentive alignment : Shared goals enable the design of incentive structures that motivate sales reps while aligning with the broader success of the organization.

Incentives 83

Incentives Incentive Scale Compensation 83

The Spiff Blog

JANUARY 27, 2022

The goal of this post is to give you a peek behind the curtain so you can meet the humans behind our brand and learn what it’s really like to work at Spiff. Brittani Wynn, Social Media Marketing Associate. Despite studying Biology, Max loves working in tech with his super talented coworkers at Spiff. in Computer Science.

Meeting 52

Meeting Travel Engineering Social Media 52

Sales and Marketing Management

DECEMBER 26, 2018

In my work with sales executives from corporations large and small, I repeatedly see that team rewards are easily overlooked in favor of individual incentives. And while individual incentives are critical to the success of any sales organization, most companies are not fully invested in supporting the team environment.

Incentives 191

Incentives Incentive Google Account 191

Highspot

FEBRUARY 25, 2024

To do this, they analyze sales data, market trends, and historical performance. For example: Misaligned resources: An overestimated forecast can lead to excess inventory and underutilized staff, whereas an underestimated forecast might result in inventory shortages and insufficient staff to meet customer demand.

Sales Operations 52

Sales Operations Forecasting Incentives Incentive 52

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Data Impacts Deliverability If your team has invested time in a stellar marketing campaign, it can be disheartening for those messages to get flagged as spam or end up in dormant and nonexistent inboxes. An updated spam rate threshold.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

OpenSymmetry

JULY 27, 2015

With the holiday season just around the corner, there is no better time to ensure your company will earn its share of the retail market pie. A study conducted by the Center for American Progress (CAP) found it costs, on average, $3,328 to find, hire, and train a replacement for a $10/hour retail employee. Adapt to market conditions.

Retail 40

Retail Incentives Incentive Compensation 40

Highspot

OCTOBER 11, 2023

Setting Sales Targets Sales managers are responsible for setting realistic and achievable sales targets based on market analysis, historical data, and company goals. Sales Planning They develop sales plans, strategies, and tactics to meet or exceed sales goals. Communication Foster open and transparent communication within the team.

Sales Management 59

Sales Management Strategy Lead Rank Lead Scoring 59

Zoominfo

MARCH 21, 2022

The study showed a broad range of attrition within specific companies in various industries. Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent. Data via MIT Sloan Of course, not all companies are the same.

Quota 100

Quota Hiring Face-to-face Advertising 100

Anthony Cole Training

OCTOBER 13, 2014

Or, if you want to use incentive travel/excursions to motivate people to higher levels of performance, you raise the bar required for people to qualify for the “President’s Club” trip. I have inquired about incentives and changes in overall production of a sales team.

Sales Management 204

Sales Management SME Incentives Incentive 204

PandaDoc

OCTOBER 30, 2023

Employee engagement increases when the incentives are worth the effort required to do well. When executed properly, contests can dramatically boost sales productivity by offering incentives for high performers. This could be a monetary incentive like a cash prize, or a prize of some significant value. Get the ebook 2.

Sales Process 52

Sales Process Incentives Incentive Hiring 52

Zoominfo

SEPTEMBER 26, 2018

Recruiting and marketing may be two separate fields—but in today’s digital world, the lines between the two have become increasingly blurred. In fact, 86% of HR professionals agree that recruitment is becoming more like marketing ( source ). The recruiting landscape is now a candidate-driven and highly competitive environment.

Hiring 250

Hiring Social Media Face-to-face Channels 250

Zoominfo

AUGUST 15, 2018

While branding is typically a marketing concern, every department and its constituents – from c-level down to hourly workers – has a role to play. This goes beyond a yearly email or company meeting. Messaging should be built into every sales call, every piece of marketing collateral, every new hire orientation, and so on.

B2B 157

B2B Social Media Hiring Collateral 157

Vengreso

JULY 5, 2023

Gone are the days of face-to-face sales and cold calling, now replaced by a digital world where technology is king – from social media networking to email marketing, content creation, and SEO; connecting with customers online has become paramount. Say hello to social media networking, email marketing, content creation, and SEO.

Referrals 89

Referrals Maximizer Ideal Customer Profile Social Media 89

Sales and Marketing Management

OCTOBER 21, 2019

There’s nothing more frustrating than having a prospective customer on the hook, then having to spend precious time combing for just the whitepaper or case study that fits their needs. One of the biggest problems facing the workplace today is an overabundance of meetings, many of which don’t actually provide useable information.

Top of Funnel 136

Top of Funnel Hiring Commission SAP 136

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Christopher has served as editor-in-chief or senior editor with Meeting News, Corporate & Incentive Travel, and Life Extension. He is East Coast Bureau Chief for BtoB Magazine.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

Partners in Excellence

MARCH 17, 2022

I’m fascinated by studying lazy sales people! Let me qualify that a little, I’m fascinated by studying lazy sales people that consistently achieve their goals. And this is why I like to meet “lazy sales people.” There seems to be a “macho” mentality in too many sales people/leaders.

Margin 128

Margin Call-back Incentives Incentive 128

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). Who currently have job openings for marketing help. What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? B2B Email marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

Janek Performance Group

AUGUST 23, 2023

Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Collateral stays with buyers when meetings and calls end. Special discounts, one-time-offers, and other time-sensitive promotions can be great incentives to create urgency.

B2B 62

B2B Case Study Collateral ACT 62

The Spiff Blog

JANUARY 9, 2024

5 Ways to Achieve Higher Sales Goals at Lower Costs In a perfect world, you’d be able to hire as many reps as your sales team needs, increasing your sales capacity in order to meet higher demands and comfortably hit your business’s revenue goals. What if unforeseen market conditions result in unexpected customer churn or a dip in revenue?

Banking 84

Banking Hiring Churn Scale 84

LeadFuze

JULY 7, 2023

Knowing how to set sales goals is a crucial skill for any business owner, sales manager or marketer. We will explore how past data analysis, future company changes consideration, and incentive programs implementation play a significant role in goal-setting. It’s like predicting the future, but without the cheesy fortune teller.

Sales Goal 52

Sales Goal Churn Incentives Incentive 52

The Spiff Blog

AUGUST 22, 2023

After all, RevOps teams play an active role in supporting every function that drives revenue growth, from sales to marketing to finance to customer success. They require you to have a clear picture of prospect and customer behavior, market trends, and performance metrics. Audit your tech stack.

Strategy 74

Strategy Compensation Commission ROI 74

Janek Performance Group

MARCH 17, 2023

Every business has an annual budget for marketing, technology, and payroll. However, closing the skills gap between the superstar and the average would double sales without adding headcount or increasing the marketing budget. The study’s results help us understand high-performing sales reps’ effectiveness.

Referrals 62

Referrals Exercises Discount Study 62

Nutshell

NOVEMBER 9, 2018

It’s a tale as old as time: Your sales team isn’t meeting its goals. We’ve compiled six of the best strategies for improving sales rep performance based on real-world research and case studies so you can get back to hitting your benchmarks in no time: 1. Why aren’t they meeting their quotas? Get to the root of the problem.

Lead Rank 94

Lead Rank Sales Qualified Lead Lead Scoring Follow-up 94

BuzzBoard

FEBRUARY 8, 2024

Strategies for Obtaining Referrals and Testimonials from Satisfied Small Business Clients The success of digital marketing agencies largely depends on their ability to attract and retain small, local businesses. Another effective strategy is offering incentives. A common mistake in acquiring referrals is asking too soon.

Small Business 52

Small Business Small Business Referrals Lead Rank 52

Hubspot Sales

APRIL 11, 2023

Despite an uncertain economy ahead, recruiters forecast that the market will remain favorable to candidates. One LinkedIn study found that 64% of recruiting professionals believe that the job search will be more favorable to candidates (as opposed to employers) over the next five years. 18% of their time is spent in internal meetings.

Churn 114

Churn Hiring Survey Hubspot 114