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How To Choose the Right Insurance Policy For Your Business

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Photo by QuinceCreative via Pixabay Attract the Right Job Or Clientele: How To Choose the Right Insurance Policy For Your Business As a business owner, one of the most critical decisions is choosing the right insurance policy. Choose the Right Insurance Policy For Your Business image 1.

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How to Develop a Corporate Social Media Policy

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Do I need a corporate social media policy? A corporate social media policy. If you’re not familiar with the concept, a corporate social media policy is an agreement signed by employers and employees to govern certain aspects of social media use. Here’s what a good social media policy can accomplish: Mitigate legal risk.

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Maximizing Opportunities and Addressing Limitations in Hyper-Personalized Marketing and Sales

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Therefore, it’s become crucial for marketing and sales professionals to adjust between personalized outreach and taking exceptional steps that might be counterproductive. This not only contributes to revenue growth but also fosters brand loyalty, a priceless asset in the world of small and local business marketing.

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Signals That Indicate Cross-Selling Opportunities

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But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. The more data your marketing and sales organizations collect about your persona’s behavior, the easier it will be to get your timing and messaging right.

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9 Data-Driven Ways to Use Generative AI for Marketing

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Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

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Salesforce Field History Retention Policy: What It Means and Why You Should Care

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But starting this spring, Salesforce will start enforcing a policy that limits client access to their Field History data that is older than 18 months. So, what data is being impacted by the policy? By default, Salesforce captures history on certain standard Opportunity fields. For example: Opportunity Amount. LeadHistory.