Vendor Neutral

APRIL 22, 2021

Do You Have a Value Driven Strategy to Enhance Client Retention? It is little surprise client retention is so prominent in the minds of businesses leaders today. What is the role of value in these efforts, though, and what are some methods for improving retention in today’s selling landscape? Why Client Retention Matters.

Retention 59

Retention Webinar Metrics Strategy Cancellation 59

EyesOnSales

NOVEMBER 6, 2017

Live Webinar: Personalize Your Email Campaigns to Drive Engagement, Retention & Revenue. The top three challenges marketers are faced with. Space is limited for this exclusive webinar. Did you know that 86% of consumers will be more interested in products and services that deliver personalized messaging?

Campaigns 45

Campaigns Retention Webinar Metrics Revenue 45

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Sales and Marketing Management

MARCH 29, 2019

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. To get started, there are many webinars and podcasts that can easily bring you up to speed on the various technologies that are under the AI umbrella.

Marketing 209

Marketing Webinar Metrics Software Software 209

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Appbuddy

OCTOBER 4, 2022

Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. Being an email marketer can get chaotic at times, and our overtired brains can go into autopilot and miss a few key steps.

Email Marketing 98

Email Marketing Marketing Segment Hiring 98

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 73

Paid Content Webinar Metrics Strategy Marketing 73

Pipeliner

JANUARY 25, 2024

Content marketing is all about creating connections. Effective content marketing is about crafting stories that echo the values and aspirations of your audience. Below, we’ll dive into eight transformative ways content marketing can boost your brand’s reputation and revolutionize its image. Take Lanteria , for example.

Lead Rank 59

Lead Rank Lead Scoring Marketing Webinar Metrics 59

BuzzBoard

FEBRUARY 8, 2024

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

Small Business 52

Small Business Small Business Email Marketing Marketing Qualified Lead 52

Janek Performance Group

APRIL 2, 2024

Our recent webinar Turbocharging Business Development Strategies introduced measurement at the macrolevel. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. These include expenses, such as marketing, sales efforts, and overhead. This is a missed opportunity.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Crunchbase

OCTOBER 21, 2021

Lead nurturing is widely recognized as a valuable marketing technique that can help teams drive an increase in sales. Implementing a successful lead-nurturing plan can significantly influence your marketing campaign’s outcomes, as well as customer loyalty, retention, revenue and more. Search less. Close more. Search less.

Lead Nurturing 98

Lead Nurturing Lead Rank Lead Scoring Sales Qualified Lead 98

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. Let’s get into it!

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Product Management University

NOVEMBER 17, 2022

After countless conversations, articles, webinars and conference sessions, I started to feel like the profession of product management had been reduced to…. Customer retention and new sales are always the key drivers. Here’s the reason I love the vertical market approach. Customer retention will be an uphill battle too.

Lead Rank 52

Lead Rank Lead Scoring Face-to-face Marketing 52

Smooth Sale

FEBRUARY 15, 2024

Host a Q&A session, a webinar, or a community event to address concerns and answer questions directly. Register for appropriate webinars to learn how to gain better media attention. It’s like cleaning up that spilled milk instead of just crying over it. Celebrate Success!

How To 116

How To Social Media Webinar Metrics Media 116

Smooth Sale

MAY 3, 2023

Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. RESOURCES FOR PERSONAL AND BUSINESS GROWTH: Advisorpedia Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.

Advertising 144

Advertising Advertising Social Media How To 144

SBI

OCTOBER 22, 2014

Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -. I’ll separate the Snickers from the Candy Corn, or in this case, the really yummy tools that will energize your 2015 Marketing Journey!

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

SBI Growth

JULY 1, 2020

We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.

Survey 346

Survey Company Leads Marketing Qualified Lead 346

Gong.io

JULY 5, 2022

It‘s where a buyer initially becomes aware of your brand, typically through some kind of inbound marketing channel like a blog post (you know, like this one). Awareness-stage efforts are largely owned by marketing, though social media engagement from sales reps is becoming an increasingly important tool for B2B lead generation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Cincom Smart Selling

SEPTEMBER 20, 2023

In a recent webinar hosted by Cincom, Eric Weisburg, Insurance Executive Partner Services with Aite-Novarica Group, pointed out how the data supports the extension of a broader trend InsureTech transformation. From the vendor’s perspective, this trend comes as no surprise.

Industry 62

Industry Insurance Insurance Webinar Metrics 62

Cincom Smart Selling

SEPTEMBER 20, 2023

In a recent webinar hosted by Cincom, Eric Weisburg, Insurance Executive Partner Services with Aite Novarica Group, pointed out how the data supports the extension of a broader trend InsureTech transformation. From the vendor’s perspective, this trend comes as no surprise.

Industry 62

Industry Insurance Insurance Webinar Metrics 62

Gong.io

FEBRUARY 22, 2022

Gainsight surveyed CEOs, CROs, and COOs from late-stage, private cloud SaaS companies in late March 2020 and found that customer retention was by far their #1 focus. Additionally, net retention (NRR) didn’t decline as much as expected. Simply stated, retention is the new growth. That data point didn’t surprise Nick.

Churn 115

Churn Webinar Metrics Strategy Customer 115

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Xactly

AUGUST 8, 2018

In the recent 2018 mid-market sales incentive study, CFO Alliance reviewed the relationship between Sales and Finance departments—and how this partnership can positively impact a company’s revenue potential. In a recent webinar with CFO Alliance, we reviewed the findings of the study. Watch Webinar.

Incentives 55

Incentives Incentive Compensation Webinar Metrics 55

Alice Heiman

NOVEMBER 21, 2018

They can tell you what markets they are pursuing, what products they are creating, and what companies they are targeting. A recent article by the CEO of Invesp puts the average cost of acquisition at 5 X the cost of retention. Crazy, but that same article shows that less than 18% of companies prioritize customer retention.

Customer 116

Customer Webinar Metrics Retention How To 116

SugarCRM

SEPTEMBER 14, 2023

In its simplest definition, nurture marketing is a communication strategy designed to place content in front of prospective buyers at various points in a customer’s journey. Nurture marketing involves regularly reaching out to leads and your customer base by presenting important information before they ask for it.

Prospecting 26

Prospecting Lead Rank Lead Scoring Marketing 26

Nutshell

MAY 19, 2020

When most people think about losses, they’re thinking about things like overhead, ad campaigns, the marketing team’s frequent partying, that sort of thing: Looking for cash that has been spent and the investment it has (or hasn’t) returned. Why customer retention is vital. The three leading causes of churn: 1.

Churn 133

Churn Customer Lead Rank Retention 133

Smooth Sale

MARCH 5, 2024

Consider joining the Humanology webinars. RESOURCES FOR PERSONAL AND BUSINESS GROWTH: Advisorpedia Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration. Today’s insights are provided to help you achieve the Smooth Sale!

Hiring 102

Hiring Insurance Insurance Networking 102

OpenSymmetry

JULY 27, 2015

With the holiday season just around the corner, there is no better time to ensure your company will earn its share of the retail market pie. Improving customer loyalty and retention is essential for long-term success and profitability. In today’s market, can retailers afford to ignore this untapped earning potential?

Retail 40

Retail Incentives Incentive Compensation 40

Janek Performance Group

JUNE 7, 2022

There are several ways you can invest in employee training and development, such as: Offering online courses and webinars Offering OnDemand self-study Providing mentorship opportunities Making use of sales coaching Organizing in-person training events. One of the most important factors in employee retention is culture fit.

Sales Talent 62

Sales Talent Competition Hiring Marketing 62

DialSource

MAY 6, 2019

It is also a great story to parallel the constant struggle that organizations face in aligning their revenue teams across marketing, sales, and customer success. WATCH THE WEBINAR. Similarly, in an organization, there are separate departments of the revenue team: marketing, sales, and customer service. Customer Service.

Webinar Metrics 28

Webinar Metrics Revenue Retention Sports 28

Corporate Visions

APRIL 16, 2020

percent believe their net retention rate will decrease between 3-20 percent compared to their original business plans. This is especially true for firms that serve the hardest-hit vertical markets like hospitality and travel. Companies are now going all-in with initiatives around retention and revenue protection. Need Advice?

Churn 76

Churn Customer Retention Travel 76

Chorus.ai

SEPTEMBER 20, 2018

There are plenty of tools for call analysis available on the market. The most advanced tools on the market will be able to assign metrics to your calls, word for word, and perform semantic analysis. Tools like these are becoming tables stakes for leading go-to-market teams. Half the battle is choosing which one to go with.

Analytics 48

Analytics Scale Analysis Marketing 48

Zoominfo

FEBRUARY 3, 2022

Making continuous improvements to your support offerings, not just during a sales or marketing push, is key to customer retention. Customer trust and retention is built through good communication and service. Offer continuing education, like webinars , when a new product or feature is added.

Customer 100

Customer Loyalty Consumer Survey 100

DiscoverOrg Sales

MAY 27, 2016

Today’s sales, marketing, and customer success team’s rely heavily on their technology stack to keep up with the fast-paced and dynamic environment of today’s digital world. Because of the standards, our pipeline and forecast (new sales, customer retention, upgrades, et al.) Ritualizing Celebration Around Small Wins.

Coaching 220

Coaching Webinar Metrics Forecasting Retention 220