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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Our recent webinar Turbocharging Business Development Strategies noted the importance of BDRs. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing.

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26 CRM Techniques and Strategies for Customer Retention

Cience

Although new sales are important, smart companies also focus on retention. What Is Customer Retention? Customer retention means keeping the clients you already have. Companies that neglect retention do so at their own risk. Why Is Customer Retention Important? Customer Retention Strategies.

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How to Build An All-Star Go-to-Market Team

Highspot

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

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Artificial Intelligence and Its Impact on Sales and Marketing

Sales and Marketing Management

Author: Paula Sanders There’s a lot of hype around artificial intelligence, but the reality of its impact to sales and marketing strategies promises to be positive. To get started, there are many webinars and podcasts that can easily bring you up to speed on the various technologies that are under the AI umbrella.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

Self-service options enable students to engage with training on their terms - at a time, location, and pace that works best for them. For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention.

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Value Driven Strategy for Client Retention

Vendor Neutral

Do You Have a Value Driven Strategy to Enhance Client Retention? It is little surprise client retention is so prominent in the minds of businesses leaders today. What is the role of value in these efforts, though, and what are some methods for improving retention in today’s selling landscape? Why Client Retention Matters.

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Unlock Sales Potential with a Sales Training Strategy

Highspot

Achieving revenue targets can be tricky, and it’s tempting to overlook training. A sales training strategy is your blueprint to equip sales teams with the necessary skills and knowledge to excel. Get practical advice for developing an effective, modern sales training strategy.