Sales and Marketing Management

MAY 14, 2018

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today?

Ideal Customer Profile 204

Ideal Customer Profile Account Based Marketing InsideView Lead Rank 204

Xactly

JULY 18, 2018

In order to manage your sales performance, you need effective sales territory mapping. Sales territory design must be a thoughtful process that involves data and a balancing act to ensure every sales rep has adequate sales potential within their territory. Use Data-driven Intelligence to Map Territories. Download Guide.

Territories 45

Territories Travel Hiring Guidelines 45

Zoominfo

OCTOBER 12, 2022

When Sarena Wing took on a new international sales territory, she was excited to get started. Wing was able to lean on ZoomInfo’s Chorus conversation intelligence solution and its SalesOS platform to analyze successful deals and perform lightning-fast research on her new territory and team. Luckily for her, that era is over.

Analysis 130

Analysis Territories Scale SalesForce 130

Xactly

JUNE 13, 2018

Effective territory design is the basis of strategic sales planning. Balanced territories allow you to set fair quotas, which have a huge impact on your incentive compensation and success of your salesforce. Ultimately, if your sales territories aren’t optimized, you hinder sales reps’ motivation and performance.

Territories 49

Territories Travel Webinar Metrics How To 49

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Highspot

FEBRUARY 14, 2024

A comprehensive sales and marketing plan sets up organizations for long-term growth and success. In this guide, we’ll dig into the differences between sales and marketing plans, how to create your plan, and templates to get the ball rolling. What is a Sales and Marketing Plan?

Paid Content 52

Paid Content Lead Rank Top of Funnel Marketing 52

Sales Evangelist

APRIL 1, 2024

Are you ready to unlock the secrets to successful sales strategies and go-to-market plans? Hannah shares invaluable insights into understanding the B2B buyer journey, setting up go-to-market infrastructure, and optimizing sales processes to drive higher deal value. Complete our two-minute survey here: thesalesevangelist.com/survey.

GoldMine 40

GoldMine Territories Hubspot LinkedIn 40

Partners in Excellence

FEBRUARY 8, 2022

LinkedIn is filled with surveys about, “What is the highest priority focus for [Fill In Your Favorite Role]?” ” There are surveys asking for the one area sales managers should focus on. There are surveys for sellers covering things like prospecting, pipeline management, closing, sales process.

Survey 93

Survey Hiring Territories Incentives 93

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Xactly

JANUARY 3, 2019

Companies that set cookie-cutter quotas across similar roles see 14% lower quota attainment than those that assign quotas based on territory-specific opportunities ( Complete Sales Planning Handbook. ). 2018 Sales Comp Administration Survey ). 2018 Sales Comp Administration Survey ). 2018 Sales Comp Administration Survey ).

Handbook 99

Handbook Territories Compensation Incentives 99

DiscoverOrg Sales

FEBRUARY 6, 2018

B2B sales pros and marketers swim in an ocean of information. We asked over 200 sales and marketing professionals about 78 data points (and “secret sauce” combinations of data points) in a comprehensive survey, Breaking Open the Predictive Black Box: Which Data Points Actually Lead to Higher Conversion Rates and More Sales?

Ideal Customer Profile 238

Ideal Customer Profile Data Intent Data Lead Rank 238

SBI Growth

OCTOBER 6, 2013

This also gets you access to SBI’s Annual Sales & Marketing Research. Then, take a survey or do some interviews of this group to see what kinds of complaints or concerns they may have. Territory design and account assignments could also be a cause. Territory design and account assignments could also be a cause.

Compensation 293

Compensation Territories Incentives Incentive 293

Janek Performance Group

APRIL 2, 2024

However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. These include expenses, such as marketing, sales efforts, and overhead. And this often begins with prospecting.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Hubspot Sales

SEPTEMBER 22, 2022

In the HubSpot Blog's recent survey of over 500 sales professionals, we tried to see what sales leaders hope to achieve when training reps and the top sales coaching tactics they use to get there — and our survey produced some interesting insight on both fronts. Of the sales leaders we surveyed, 63.3% And finally, 37.8%

Sales Coaching 113

Sales Coaching Coaching Hiring Survey 113

Sales and Marketing Management

FEBRUARY 26, 2019

Author: TIM HOULIHAN In a 2018 survey, Bain & Company discovered that 80 percent of companies believe their customer experience is not only better than average, it’s “superior.” The trouble is that in the same survey, only 8 percent of customers believed they were receiving a superior experience. Organize for customer experience.

Customer 168

Customer Sales Qualified Lead Insurance Insurance 168

Allego

DECEMBER 14, 2021

Digital transformation, shifting markets, slimmer budgets, changing business priorities, and growing customer expectations are changing the game for sales organizations everywhere. Overshadowing all these stressors is the recent job market. In the wake of the pandemic, the job market has changed. strong management.

Face-to-face 145

Face-to-face Scale Hiring Survey 145

Emissary

NOVEMBER 4, 2021

In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers. Listen first.

Marketing 52

Marketing Strategy Collateral Case Study 52

Sales Management Plus -- SMP

OCTOBER 30, 2023

Leading distributors are taking advantage of all that data to discern important trends in their customer base, delve deeper into customer behavior and test new marketing messages. This may seem challenging if you haven’t taken a data-driven approach to sales and marketing before. However, with SMP you can go far beyond that.

Distribution 52

Distribution Benefit Data Trends 52

SBI Growth

OCTOBER 12, 2013

Setting Quotas, territory structures, headcounts and total compensation budgets are examples. There’s solid evidence that your Marketing counterparts are responding. According to a recent Content Marketing Institute survey: 73% of marketing leaders are producing more marketing content than last year.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Still, virtual events were unchartered territory.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Crunchbase

MAY 18, 2023

According to Demand Gen Report ‘s 2022 B2B Buyer Behavior Survey , 55% of buyers say their purchasing timelines have grown, while 82% of sales professionals have had to adapt quickly to new ways of selling. Behind the scenes, it takes time for marketing to qualify and route high-value leads with sales. The result?

Sales Cycle 98

Sales Cycle Lead Rank Lead Scoring Sales Qualified Lead 98

Zoominfo

JULY 12, 2022

To set their sales teams up for success — and drive the largest possible return on investment for their businesses — today’s go-to-market leaders need comprehensive, integrated data and intelligent lead-routing systems. And keeping go-to-market data up to date and accurate only becomes more difficult as the sheer volume of it increases.

Data 130

Data Lead Rank Lead Scoring Sales Qualified Lead 130

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Partners in Excellence

AUGUST 11, 2020

We were able to actually survey a number, looking at their purchases of this category of solutions. It turned out, the structure and the territory assignments of the sales people in these organizations, was a problem. There are lots of approaches, some take great courage (and market understanding) to implement.

Ideal Customer Profile 91

Ideal Customer Profile Territories Compensation Account 91

SBI Growth

OCTOBER 21, 2013

Your people will need new capabilities to thrive in a changing market. Those reps were covering an extensive territory and large customer base. A survey showed between 10%-20% of their time was spent driving. The customer base was surveyed and asked what they required from their rep.

Hiring 293

Hiring Ideal Customer Profile Margin Face-to-face 293

SBI Growth

SEPTEMBER 27, 2013

During the recent downturn, many sales forces benefitted from a uniquely capable labor market. Millennial Branding recently conducted a survey of 233 HR professionals from various industries. When new territories and quotas are assigned, other pastures look temptingly green. Millennials crave a clear career path.

Sales Talent 300

Sales Talent Conversion Survey Salary 300

SBI Growth

SEPTEMBER 5, 2012

Also look at their ability to embrace new social and marketing methods (do they use Twitter, how big is their LinkedIn network, do they consume top sales blogs like this one, are they aware of buyer personas, do they value and suggest improvement to Marketing for leads generated, etc.). Give the territory to the Sales Manager.

Sales Talent 288

Sales Talent Hiring Lead Rank Lead Scoring 288

Sales and Marketing Management

OCTOBER 22, 2018

In a 2017 survey of more than 200 senior executives about revenue growth, Blue Ridge Partners found: Almost seven in 10 firms struggle with sales manager time allocation. Brad Wilsted is a co-founder and senior managing director of Blue Ridge Partners , which provides management consulting services for mid-market and Fortune 500 companies.

Sales Management 218

Sales Management Hiring Compensation Scale 218

Gong.io

MARCH 30, 2020

Why is it important to create balanced sales territories? Well-designed territories help create an equal footing for your reps. So, one of the things I try to do as a leader pretty consistently is get feedback from my team through surveys. Creating Balanced Territories. There are these little micro-territories. .

Sales Management 62

Sales Management Lead Rank Territories Hubspot 62

Openview

MAY 10, 2019

Even the best training in the world will not effect change if no one takes it, which underscores the need to survey and interview sales executives whenever possible to understand their learning needs. Keep survey questions simple and to the point. Step 1: Get to Know Your Learning Audience. Step 3: Gather Your Data.

Sales Enablement 88

Sales Enablement Data Scale Survey 88

InsightSquared

MAY 7, 2019

For these reasons, accurately tracking key sales metrics and benchmarking your performance against peers and market leaders is critical to getting the most out of your sales resources. These processes are important to track accurately and benchmark to achieve the SaaS performance expected in the market. Typical SaaS Sales Metrics.

Sales Cycle 102

Sales Cycle Lead Rank Hiring Sales Qualified Lead 102

Steven Rosen

MARCH 4, 2011

Many companies have realised that in order to better understand and meet customer needs they have had to evolve from a centralised/marketing focus to a customer centric model. With fewer reps calling on physicians, the allocation of sales calls and marketing resources must be rationalised. The survey says….

Pharmaceuticals 120

Pharmaceuticals Territories Survey Sales Management 120

SBI

JANUARY 28, 2021

Surveys reveal that both salespeople and buyers are strongly in favor of personalization: 64 percent of salespeople believe that the personalization of sales materials helps close deals, while 86 percent of buyers expect salespeople to personalize their experience. Kit McKay Content Marketing Manager, Turtl. There’s a paradox in sales.

Scale 120

Scale Ideal Customer Profile Territories Resources 120

Sales 2.0

FEBRUARY 1, 2023

At an early stage company, the total addressable market is unclear, so market research tools, social signals, along with prospecting tools and auto dialers all make sense. Nigel: If you were a sales leader, are there tools you would definitely remove from your tech stack? Oliver: It depends on priorities, which vary widely.

Sales Management 195

Sales Management Top of Funnel Data Intent Signal 195

Sales Hacker

JANUARY 20, 2022

In fact, 46% of survey respondents said they are pessimistic about the future of work, and many have already quit their jobs. According to Forrester, the costs of unwanted voluntary turnover hide themselves in the form of uncovered sales territories and lost sales productivity.

Retention 98

Retention Sales Coaching Coaching Scale 98

SBI

MARCH 15, 2018

This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. We provide real-time business intelligence that helps teams build pipeline faster, improve productivity of their sellers, and generate higher return on marketing investment. We call it Sales Tech Game Changers.

Hoovers 139

Hoovers Pipeline Data B2B 139