Signals That Indicate Cross-Selling Opportunities
Zoominfo
FEBRUARY 2, 2021
But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Timing is important when making the most of a cross-selling opportunity. When you combine this with research which shows that the probability of selling to a new prospect is 5-20%, compared to 60-70% for an existing customer.
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