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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

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New Study Indicates Men are Scared to Mentor Women: Why This is a Step in the Wrong Direction

Zoominfo

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . Enforce clear policies on sexual harassment and gender bias. .

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How to Kill Social Selling at Your Company

SBI Growth

Social selling addresses the increasing community of buyers that leverage social media. However, company policies against social media are hampering many a sales team. In this post, I outline the 4 main components of social selling. I’ll explain the first component, Policy. The Policy Problem.

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How Fake LinkedIn Profiles Can Cause Real Business Headaches

Zoominfo

You’ve probably seen questionable social media accounts trolling the comment section of your personal feed, or heard of scammers attempting to make a buck through fake Facebook or Instagram profiles. But recently, there’s been attention on a new frontier of fake social media accounts — business profiles on LinkedIn.

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Forging a Career in Insurance Sales — The Complete Guide

Hubspot Sales

You can also earn passive income from the policy renewals of customers. So what you choose to earn is entirely up to you. Provided you’re committed, you can set your income bar at five, six, seven, or eight figures. Noble Profession Working as a salesperson in the insurance industry lets you make a real difference in people's lives. “No

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SaaS Case Study: How Customer Support Can Assist Sales Initiatives

Sales Hacker

The best way to increase referrals is to put a policy in place that supports your goals. A significant relevant digital presence : they might have lots of visitors to their website, or have a strong social media presence. An active account management policy can help you identify customers before they churn.

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How to Get Your Team to Buy In to Social Media Advocacy

Hyper-Connected Selling

With the rise of social media, almost everybody has a public-facing presence online. And according to a study by Econsultancy , LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. Don’t assume they are a social media whiz. Solution: Respect your team.