Your Lead Gen Is Broken (Here’s How to Fix It)
No More Cold Calling
APRIL 15, 2021
And as of July 2020, 69 percent of B2B reps didn’t have enough leads in their pipeline to meet their annual quotas, according to a survey by ValueSelling Associates. Talk to any software vendor, and they can’t wait to show you their cool software. Problem is, buyers don’t actually buy software.
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