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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? Get answers to these questions about lead gen — and so much more! Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

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Will You Study How to Implement AI to Increase Business?

Smooth Sale

News about AI is in our everyday conversations, including potential ethics violations. He started his career in sales making over 20,000 telephone cold calls, and became one of the youngest team leaders at the company. Their research indicated that companies investing in AI have already seen a 10 to 20 percent sales ROI increase.

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Year-End Roundup: Top 10 Most Popular Blogs of 2017

DiscoverOrg Sales

An acquisition, sales and marketing tips, and thought leadership that often bucks the trend. 10 Years of Competition: The Story and Future of RainKing and DiscoverOrg. VIDEO] How to Get 30% Response Rates with Prospecting Emails. Learn The Truth About Cold Email from our resident expert.).

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Five Super-Effective Digital Marketing Strategies

Smooth Sale

Every business is different and has unique attributes and challenges, so it makes sense to work with a professional strategist for the best results. Reading the latest research and insights enables us to discern more precisely what we need to discuss adequately with a professional or a team at an agency.

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#1 Way Account-Based Sales Reps Resolve the Gatekeeper Problem

No More Cold Calling

Stop trying to get around the gatekeeper. If account-based sales reps want to reach C-suite prospects, the secret is calling at night or on weekends, when their gatekeepers are off duty. This is just the latest stupid advice I’ve read about how to bypass the gatekeeper and get decision-makers on the phone. Seriously?!

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10 Most-Read Sales Articles of 2018

Zoominfo

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. Let’s get started! Keep reading!

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. We’ll break it down – let’s get into it. What you’ll get at ELG Con: Case studies from companies like Data, Cloudera, and more. So, owned media. What is it? Austin’s F1 track.

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