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What Is Key Account Management?

MTD Sales Training

This is exactly why Key Account Management is one of the most important aspects of the sales process and an integral facet of every single business. Being a successful account manager means more than knowing your customers, being proactive and quickly responding to queries. Key Account Management Top Tips. You’re In The Know….

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What Is Accountability?

Partners in Excellence

We discuss accountability a lot, but do we really understand what it is, are we agreed on what it is? Merriam Webster’s definition was, in fact, more confusing than helpful: Definition of accountability: the quality or state of being accountable. She tells me what I have to do. It’s that simple.

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Account management software: What is it, and what are the best tools?

PandaDoc

If your company wants to increase sales and nurture existing customers, account management software could be the perfect tool to propel you to success. This guide will discuss what account management software can offer you, the main benefits and features to look for, and our assessment of the best solutions on the market.

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What Is the Most Effective of Account-Based Sales Strategies?

No More Cold Calling

Believe that, and your account-based sales strategies are doomed from the start. The best account-based sales strategies aren’t reactive. Your account-based sellers have one job and one job only—to get in early before a prospect knows they have a need. Referrals Should Top Your List of Account-Based Sales Strategies.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. What’s involved in their maturity process? What to look for before entering a buyer’s agreement with a vendor.

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What is Key Account Management? [+ Checklist]

RAIN Group

But that’s all in the hands of the key account team now. The good news is that key accounts are 60% to 70% more likely to close compared to the 5% to 20% likelihood of selling to a new client.

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What is strategic account planning and how does it drive growth?

Membrain

What is strategic account planning? The question seems simple on the surface, but ask five salespeople, and you’ll get five different answers.

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What We Learned From Our Own Data-Driven ABM Strategy

Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. So, what does ABM look like in 2022? On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Why Gifting is the Secret to Successful ABM Campaigns

ABM is a strategy in which sales and marketing teams identify target accounts first, and then build out a personalized approach to win over that target account — an alternative to casting a wide net and inevitably wasting time on unqualified accounts. How to use personalization to connect with target accounts.

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The Ultimate Guide to Sales Outreach

The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Likewise, it’s even more important to shape your sales culture into one that is positive, accountable, and metric-driven. This means enabling everyone to understand what to get done and who’s doing it. When your team clearly understands what path they’re on and why they’re on it, they are that much more likely to achieve results.

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A Pragmatic Guide to ABM Success

Speaker: Howard J. Sewell, President of Spear Marketing Group

These steps encompass setting the right goals with selecting the appropriate tactics and channels however, what is the best way to get started? What criteria should influence the choice of tactics and KPIs? Leverage intent data and other system-based criteria in choosing target accounts.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

Many marketers are still hesitant to convert to a chat-forward approach, especially when trying to pair it with an Account-Based Marketing strategy. Here's what they'll cover: How to supercharge your marketing content by adding chat to the mix. How chat fits into your larger omni-channel engagement strategy.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.