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5 Marketing and Sales Lessons from the Inbound 2012 Event

Score More Sales

As a sales-brained person (not marketing-brained) I tend to stay away from marketers, but these last two days have been different and very rewarding. Inbound marketing is a term coined by Hubspot in 2005 to refer to making yourself easy to be found on the web. This is in reference to Hubspot’s new release of their software.

Inbound 184
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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

Now, with the economic uncertainties of 2020, sales teams of all sizes are desperate for a more strategic approach to building dependable and ongoing opportunities to optimize customer revenue in their most strategic accounts. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right.

Account 181
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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

What are your social selling goals, objectives, and strategies? I started my first marketing blog in 2005, then sold it in 2010 and started the Webbiquity blog. But I have reviewed some very interesting online tools for sales pros. I used to help teach Solution Selling at an ERP software company. And maybe Twitter.

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LinkedIn Celebrates 10 Years with Big Enhancements

Score More Sales

They say time flies when you are having fun – especially in sales. We included it because I’m crazy about LinkedIn as a sales tool, and because LinkedIn and I go way back – nine years, in fact. Have you looked into LinkedIn Sales Navigator? As a salesperson or sales leader, what do you like most about LinkedIn?

LinkedIn 206
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First, Stop Using the Term Win/Loss!

Pipeliner

Consider two sales scenarios of interest to modern-day Phaedrai: XYZ Company bought a 40-seat software license from CorporateSoft, an ERP software developer. These mixed outcomes are undoubtedly familiar to sales veterans. Sales outcomes are as varied as human phenotypes, making them fiendishly hard to label.

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What Most Enterprise Content Management Strategies Are Missing (And How to Fix It)

Bigtincan

Implementing an enterprise content management (ECM) strategy used to be a complex, tedious process. For instance, one file — such as a sales deck used by many sellers — might have an official policy about: Where the master file should be kept. See wider and more consistent adoption of an ECM strategy company-wide.

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The Sales Enablement Market Is Consolidating – and It’s a Good Thing

Sales and Marketing Management

Author: Jason Liu Sales enablement software has been around for a while now. What you might not know, however, is that the sales enablement market is poised for a major paradigm shift that will forever alter sales enablement platform strategies and set the industry on a new path.