The Pipeline

MAY 27, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. 10 Fail-proof Tasks to Help Turn Your Prospects into Buyers. Prospecting is a term that’s been around for a long time. There are steps to follow that can make prospecting easy and effective. December 2011. November 2011.

Pipeline 243

Pipeline Prospecting Twitter Ideal Customer Profile 243

Fill the Funnel

NOVEMBER 30, 2011

My list of top sales books to read in 2012 consists of books that were published during 2011 and contain innovative, fresh ideas about selling, customer expectations, and how to improve your ability to win new business customers. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales.

Social Media 134

Social Media Media Top of Funnel Face-to-face 134

Pointclear

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. The marketing team sees this as a “great source of leads”.

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 169

Pointclear

SEPTEMBER 29, 2015

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? 50-250 beds.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Government 100

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

Sales Hacker

DECEMBER 29, 2022

A whopping 50% of your prospects may not be a good fit for the product/service you sell. So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Think of the times a prospect has needs which extend beyond the scope of your off-the-shelf products.

Solutions Selling 113

Solutions Selling Exact Buyer Sales Methodology 113

Pointclear

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

Lead Generation 247

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 247

The Pipeline

MARCH 2, 2012

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. March 2nd, 2012. Much easier to show value to a customer than to a prospect. March 2nd, 2012. As a sales person you should be able to take what you know from existing clients, and apply them to new prospects.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

Score More Sales

MAY 27, 2013

If you haven’t already had amazing things happen by being online, you will see how you can be blown away by the prospects, former customers, and soon-to-be-strategic partners just waiting for you to define yourself, your market niche, and the value you add to doing business with others. Gain Connections. What is stopping you?

Inside Sales 230

Inside Sales Trade Show Ideal Customer Profile Telecommunications 230

SBI Growth

AUGUST 19, 2012

This post discusses how to get your prospects interested in you versus your competitors. Your prospects decide if they are going to buy from you, or your competitors, before they meet you. Prospect buy differently today. Content marketing has gone from a nice-to-have to a must-have in 2012. An example: Step #3.

Demand Generation Agencies 257

Demand Generation Agencies Demand Generation Demand Generation Targets Top of Funnel 257

Score More Sales

FEBRUARY 7, 2013

In sales we work hard to create mutual next steps with prospective customers and ultimately to help buying opportunities for these prospects – these buyers. For example, set prospecting time right into your calendar so you and those around you can know clearly what you are working on. Resistance to the Cloud.

CRM 238

CRM Outbound Tools Study 238

The Pipeline

FEBRUARY 21, 2012

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Stored in Appointments , Contest , Proactive , Proactivity , Prospecting , Sales Success , Sales Technique , Sales Training , Workshops , execution. PROACTIVE PROSPECTING! Prospecting. When Sales Met Marketing.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Hiring 220

Jonathan Farrington

APRIL 30, 2012

Then for our highlight, we announce the much anticipated “Top 50 Sales & Marketing Influencers for 2012” – carefully selected from an original long-list of one hundred and fifty potential candidates – let’s see if you agree with our choices? My prospect has gone silent. What can I do?”. “ Any advice?”.

Influencer 32

Influencer Marketing Objections Sales 32

Score More Sales

JUNE 26, 2012

There are many cloud-based tools to help grow your visibility, do niche research, and learn more about your existing and prospective customers. Research is critical, because you are learning online where your prospects and customers are, and coexisting. As in real life, you need to go where your customers are. What communities?

B2B 183

B2B Lead Rank Lead Scoring Hiring 183

SBI Growth

FEBRUARY 6, 2013

This year I bought marketing automation software. All 2012 did was buy me some time. I showed him a couple of examples. Note: If you want to see an example of a Sales Productivity Benchmark, click here. The first example showed Charlie how the SPB helped launch a new product. I look 3 inches tall next to it.

Banking 288

Banking Software Software Competition 288

Sales Hacker

OCTOBER 13, 2022

And these tactics make those salespeople — not to mention their prospects — uncomfortable, decreasing any successful outcome. The good news is that most prospects want to tell someone about what’s causing them problems and want to know that someone cares enough to listen. Then with your prospects’ needs and wants.

Social Media 86

Social Media Ideal Customer Profile Lead Rank Lead Scoring 86

Pointclear

APRIL 19, 2017

The entire day was spent talking about prospecting. movement harshly declare that proactive targeting and prospecting for new business is dead. These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. The more you prospect the luckier you get.”.

Conference 124

Conference Outbound Social Media PointClear 124

HeavyHitter Sales

NOVEMBER 5, 2010

Top 7 Critical Sales Trends for 2012. February 2012. January 2012. End the Sales & Marketing War-Harvard Business Review. Here’s one of my recent Harvard Business Review articles about synchronizing sales and marketing. Their sales and marketing efforts are at odds. Heavy Hitter Sales Blog. Recent Posts.

Marketing 113

Marketing Lead Rank Lead Scoring Sales Cycle 113

Pointclear

JANUARY 15, 2013

Here are some truths you should know about selecting a partner among lead generation companies: Virtually 100% of marketing qualified leads should become sales accepted leads. Students, prisoners (yes, there’s a company out there that does this), appointment setters and offshore call center staff should not be contacting your target market.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Score More Sales

NOVEMBER 20, 2013

McKinsey Global Institute Report, “The Social Economy: Unlocking Value and Productivity Through Social Technologies” – July 2012. IBM Social Business Global Client Creates Products Faster, with a 23% Improvement in Cycle Time for New Products – July 2012. You can accelerate business transformation by 23%. Check out Signals here ).

Lead Rank 228

Lead Rank Lead Scoring Social Selling Twitter 228

The Pipeline

MAY 12, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. December 2010. . • 85% offer quotes or proposals too early in the sales process. • 86% take prospects at their word – they trust enough to not ask a clarifying question. Your email address will not be shared. December 2011.

Pipeline 255

Pipeline Conference Cold Calling Hiring 255

The Sales Hunter

MAY 29, 2012

The person’s perspective was he doesn’t need to sell because he works on building a relationship with the prospect and then they wind up buying. He was allowing the relationship he created with the prospect to be the foundation for the confidence the prospect needed to make a decision to buy.

Channels 201

Channels Up-Sell Motivation Prospecting 201

The Sales Hunter

OCTOBER 29, 2012

Quit trying to worry about whether your marketing plan is getting drowned by the big boys. Advertising and marketing buzz creates awareness and serves to open up new markets. Use your competitors’ marketing to your advantage by being the one that is there to discuss with the consumer what is right for them.

Microsoft 161

Microsoft Advertising Advertising B2C 161

Understanding the Sales Force

JULY 10, 2012

You can step up your inbound/outbound marketing efforts and generate leads but you'll need either salespeople or telemarketers to follow-up and qualify those leads as they come in. Inbound and outbound marketing include your public relations and social media efforts too. c) Copyright 2012 Dave Kurlan

Telemarketing 201

Telemarketing Hiring Outbound Inbound 201

Score More Sales

JANUARY 4, 2013

But I also had sales leaders who just raised the number by a percentage every year, not taking into consideration changes in the market or in opening up a new territory. If you are in outside sales, the number of targeted events you attend (events where your customers and prospects are). What has always motivated me are activity goals.

Sales Qualified Lead 224

Sales Qualified Lead Decision Maker Territories Outbound 224

The Sales Hunter

OCTOBER 9, 2012

I still run into salespeople and business leaders who continue to believe their market is a very tight geographical area or a very targeted list of customers. We must take on a broad perspective when it comes to sales prospecting. I become more adept at opening up new markets for my business. Do you think big?

Conference 178

Conference Sales Leadership Motivation Prospecting 178

SBI Growth

SEPTEMBER 9, 2012

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. In a content driven world, if your marketing team cannot write well, you will not be successful.

Lead Generation 306

Lead Generation Outsourcing Services Lead Rank Lead Scoring 306

Fill the Funnel

SEPTEMBER 21, 2012

Radius provides the first sales intelligence web tool exclusively focused on the SMB market, “ a huge market – 65% of the U.S. You can now realize the benefits of a strong set of customer data like that available for larger companies including these: Increase Call Performance - Turn cold prospects into meaningful conversations.

Small Business 113

Small Business Small Business Jigsaw Prospecting 113

Score More Sales

AUGUST 14, 2012

When it comes to integrating online and social activities into their marketing and sales strategies it seems like there are two camps – those that “get it” and those who will wait till there is more “proof” that social selling actually works. Here are a few examples. Black and white. How has it worked?

Social Media 233

Social Media B2B Strategy Media 233

The Pipeline

AUGUST 16, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. This is why the “let’s wait” school fails; they see a prospect “at rest” and respond leaving it “at rest”; sure doesn’t take long for nothing to happen, that’s not selling. December 2011.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

Score More Sales

JUNE 18, 2012

What happens when this is a prospective customer? Sometimes your marketing reaches them and they do the same thing. Examples include: Employed by – instead of works for. Lori Richardson writes, speaks, and trains on sales topics for B2B mid-market technology front-line sales teams. Are they listening?

Customer 225

Customer Proposal Buyer Coaching 225

Score More Sales

JUNE 8, 2012

What I love about this book is that it is chock-full of specific examples of what to do instead of the usual strategy stuff that is not specific. For example: Gain your buyers trust: Michael offers tips for online companies to get fewer people abandoning a potential order by including specific things on the order page (page 63).

Guarantee 197

Guarantee B2B Sales Leadership Buyer 197

The Pipeline

SEPTEMBER 9, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. “But we’re not IBM” Stored in Attitude , Business Acumen , Communication , Communication Strategy , Guest Post , Prospecting , Sales 2.0 , Sales Strategy , Sales Success , Social Selling. December 2011. November 2011.

Pipeline 226

Pipeline Social Media Face-to-face Ideal Customer Profile 226

The Pipeline

APRIL 29, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. Stored in Attitude , Communication , Funnel management , Guest Post , Lead Management , Prospecting , Referrlas , Sales 2.0 , Sales Technique , execution. We were schooled to throw as many prospects in the funnel as we could find.

Lead Generation 257

Lead Generation Sales Qualified Lead Top of Funnel Pipeline 257

The Pipeline

MAY 13, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. What you should do: Nothing new here — keep your crew well-trained in professionalism, product, and market. Put another way: If you don’t want a prospect to read it, don’t write it. Your email address will not be shared.

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

Score More Sales

SEPTEMBER 13, 2012

Buyers don’t just want a more personalized approach – they really are beginning to demand that from marketing and sales. Customers, partners, prospective customers and employees from around the world participated in a huge but fantastic event. Big Data’s Time has Arrived to Help Marketers.

Company 192

Company Customer Conference Twitter 192

The Sales Hunter

JANUARY 23, 2012

Mark’s Insights on PROSPECTING. Mark’s Insights on PROSPECTING. Jan 23, 2012. Here are a few examples: Take one person out to lunch each week from a department other than your own. Sit in on a strategy session with your marketing team or a weekly budget update with a project manager. prospecting.

Motivation 168

Motivation Hiring Ideal Customer Profile Negotiation 168