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50+ Statistics About LGBTQ+ Representation in Advertising

Zoominfo

In a recent blog post, A Corporate Guide to Pride— Companies Who’ve Gotten it Right (And Wrong) , we briefly touched on the importance of LGBTQ+ representation in advertising. Although more advertising campaigns feature members of the LGBTQ+ community during Pride Month, the numbers are still shockingly low.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

What pain points keep CMOs up at night? Three areas caused the most distress in Q3 2017: Dated or inaccurate data impedes effectiveness of marketing operations. Difficulty tracking digital marketing/advertising efforts. Pain point #3: Difficulty tracking digital marketing/advertising efforts. New MarTech Spend.

Trends 184
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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). Add 1-2 new channels to experiment with – e.g., content syndication, targeted advertising, or webinars – then test and refine quickly. But what comes next is almost as important.

ROI 171
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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Staying Top of Mind with Paid Social Media Advertising. One solution to staying current and relevant in the crowded social-sphere is paid advertising. While paid advertising is only one of many ways to rise above the social media noise, it’s one that can’t be overlooked. million in 2015 to well over $35 million by 2017.

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10 Webinar Metrics to Measure Success

Zoominfo

In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). The number of registrants indicates how successful your promotion efforts were leading up to the webinar. For example – let’s say you spend a large portion of your advertising budget on paid search ads. Attendee feedback.

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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

Personally, grew up in central Minnesota, happily married, dad to two amazing adult children. Realized I didn’t want to do that forever, so I went back to school, got my MBA from the University of Minnesota Carlson School, spent 14 years in corporate marketing, 10 years with a small B2B-focused agency, then started my own consultancy in 2017.