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5 Sales Enablement Tips to Close More Business in 2022

Crunchbase

Sales enablement is where sales and marketing overlap. It can mean different things for different companies, but it often involves content including whitepapers, pitch decks, case studies and emails (aka anything that helps the sales team educate and nurture prospective clients). More is not always better.

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Why In-Person Sales Closing Yields the Best Outcomes

SalesFuel

Zoom's daily meeting participants increased from 10 million in March 2019 to 200 million in March 2020. Zoom became a lifeline for millions working from home and a savior of reps competing for a remote sales closing. Researchers at Cornell University recently studied the impact of asking for help over various communication channels.

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2019 Selling Challenges Study

Richardson

Richardson’s 2019 Selling Challenges Study research reveals a panoramic view of the changes confronting sales professionals today. With hundreds of responses, we’ve captured timely insights into how 2019 will unfold and how to address emerging challenges. Our research reveals that:

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11 Data-Driven Sales Enablement Tips from Brand Leaders at Dreamforce 2019

Sales Hacker

When it comes to getting reps the tolls, content, and insights they need to close, here’s what sales enablement practitioners from top brands say is most important: Align Sales and Customer Journeys – Use data to create a framework that makes it easy for reps to give customers the information they need at each stage of the journey.

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How to create sales enablement content that does the selling for you

Nutshell

But if you’re like most people, you probably consider content creation to be a marketing activity, not a sales one—a tactic for generating leads, not closing them. So without further ado, let’s dive in and talk all things sales enablement content. What Is Sales Enablement Content?

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TOPO Summit 2019 Learnings: How Effective Sales Enablement Allowed Procore to Successfully Scale Their Sales Team

Mindtickle

Based on the conversations with these industry leaders, practitioners, and TOPO analysts, it’s clear we’re making some progress toward creating better and more engaging experiences for prospects and customers. Read the Procore Case Study here.

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Sales Enablement 101: A Guide For Empowering Your Sales Team

LeadBoxer

There’s a new buzzword on the minds of sales managers across the country: sales enablement. The idea is to provide your sales teams with the resources they need to excel. They just need a little help to develop their skills, and that’s where sales enablement comes into play.