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B2B Marketing Trends: What to Expect in 2022

Zoominfo

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

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5 Most Clickable Email Marketing Campaigns of 2022

Appbuddy

Plus, email was forced to compete with emerging channels like TikTok and SMS. In 2022, successful brands found a balance between commercialism and empathy in their marketing communications, like Ethique does here. This is a great example of simple first-party data. But, their emails deserve a moment in the spotlight too!

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Channel Sales Success Starts Here

Allego

Channel sales represents 75% of the world’s commerce, according to Forrester’s Jay McBain. If your company is among that 75%, you know channel sellers—partners, distributors, indirect sellers, or independent agents—have different needs than inside sales reps. All of those things point to engagement of the channel,” Miller said.

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

As marketers, we’re used to facing new challenges—but last year took the cake. . I’m excited to see what new challenges and opportunities 2022 brings. For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. .

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55% of Sales Professionals Saw Improved Lead Quality in 2022: What They Could be Doing Right

Hubspot Sales

Let's look at a few strategies sales professionals are employing in 2022 to achieve better lead quality. How to Improve Lead Quality Research in 2022. For example, one company may prioritize demographic scoring, while another focuses on interest level. Get your sales and marketing on the same page. Lean into your CRM.

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The Best Social Media Channels for Prospecting, According to 500 Sales Professionals

Hubspot Sales

Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective.

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Twelve Digital Marketing Trends for 2022 and How You Can Take Advantage of Them

Pipeliner

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. Website Building. from 2021).

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