LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Account Based Marketing Account Software Software 89

SBI

JULY 1, 2020

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

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Account Revenue Top of Funnel Funnel 181

Zoominfo

JULY 27, 2023

As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level. Data supports the initial list building for the accounts you want to include in your ABM campaigns.

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Account Based Marketing Scale Data Strategy 246

Gong.io

JANUARY 31, 2022

Sometimes we all need a bit of technology, some software (MORE software … sales management software ), in our lives to take sales management to the next level. MORE software? Why Sales Managers Need More Software. And often, it’s captured via call recording software. I hear you. Errors happen.

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Software Software Sales Management Sales Forecasts 118

Crunchbase

MARCH 23, 2023

If your team doesn’t already use sales automation software, or isn’t familiar with the benefits, we’re here to help. In this article, you’ll find everything you need to know about sales automation, the benefits of automating different parts of the sales cycle and how you can use sales automation software to close more deals.

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Sales Automation Software Software Sales Process 52

Gong.io

DECEMBER 14, 2022

It’s time to talk about target account selling, or TAS. Target account selling is a highly personalized, targeted approach to sales that sees your sales reps focus only on the very best accounts. What makes these accounts likely to close? What is the benefit of target account selling? What is TAS? Move upmarket.

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Ideal Customer Profile Demand Generation Targets Account Buyer Persona 62

eGrabber

MAY 6, 2022

Account-Based Marketing is one of the most effective growth marketing strategies that enables you to identify & reach out to companies that are your ideal prospects rather than reaching out to your target audience in general. Build Targeted Prospect Lists for Account-Based Marketing Try for Free.

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Account Based Marketing Ideal Customer Profile Account Prospecting 52

Zoominfo

JANUARY 11, 2021

Decision makers are often only interested in sellers that know exactly who they are and what they want. A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software.

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Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Crunchbase

MAY 4, 2022

Introducing Crunchbase’s sales ROI calculator , an interactive tool that shows you the number of accounts in your territories that have buying power right now and the potential additional revenue you can generate with Crunchbase. . These accounts are ripe for outreach. Here’s how the sales ROI calculator works. Your results will vary.

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Top of Funnel ROI Funnel Ideal Customer Profile 52

eGrabber

NOVEMBER 30, 2021

But by identifying specific target accounts, who would become your ideal prospects, you’ll use your time wisely and efficiently, bringing order to your lead generation process. If you have a list of target accounts in place, you can go online to identify key decision-makers, do live research and find other information about the prospects.

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Lead Generation Ideal Customer Profile Sales Qualified Lead Account 40

Zoominfo

MARCH 29, 2023

As budgets remain tight and layoffs loom, more care and consideration is put into every purchasing decision. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. Westley’s right. There’s no time for dilly-dallying.

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Janek Performance Group

MAY 16, 2022

If that plan includes increasing revenue from your best clients, you will need a strategic account management plan. As companies grow, and their account base expands, different clients represent different potential future values for the organization. Imagine you are a busy, growing software company with hundreds of clients.

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Account Real Estate Maximizer Decision Maker 62

Hubspot Sales

AUGUST 26, 2020

Leveraging a customer data platform (CDP) to support account-based selling is a prime example. If you’re not yet up to speed on CDPs or account-based selling, it’s time to change that. Account-based selling takes things to a new level. They target, reach out to, and land any account you’ve IDed as being high value.

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Ideal Customer Profile Account Data Sales Qualified Lead 137

Crunchbase

MAY 18, 2022

That’s the premise behind account-based marketing (ABM). What is account-based marketing (ABM)? Simply stated, account-based marketing is a strategy that meticulously selects high-value accounts and targets them with personalized messaging. Targeting accounts. The benefits of account-based marketing.

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Account Based Marketing Account Marketing Sales Qualified Lead 72

eGrabber

SEPTEMBER 18, 2023

In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved in finding them, and how tools can make the process quick and efficient.

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Decision Maker Ideal Customer Profile GoldMine LinkedIn 59

Zoominfo

MARCH 6, 2021

With the correct firmographic data, marketers can target campaigns based on industry, decision-maker roles, or revenue. . For example, a supply-chain management software brand might segment leads using firmographics to target CEOs and CFOs at food industry companies with 500+ employees. Account-Based Marketing Segmentation.

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Segment Account Based Marketing Lead Rank Lead Scoring 204

Hubspot Sales

OCTOBER 5, 2021

Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. Alternatively, if you don't have a strong connection to the decision-maker, consider how you might name-drop a publication related to their work.

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Gatekeeper Decision Maker How To Cold Calling 131

eGrabber

MARCH 17, 2021

Using an automated B2B lead generation software can help in finding new accounts and B2B prospects easily and increase sales productivity. A B2B software helps your marketing and sales team spend less time researching and more time connecting with c -level decision-makers. Why you should Automate Lead Generation?

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Lead Generation Sales Qualified Lead Software Software 52

Zoominfo

FEBRUARY 23, 2021

With more access to user reviews, analyst opinion, and industry research, decision makers are more informed than ever while navigating what is now known as the “ buyer’s journey.” And keep in mind, these decision makers will most likely be from different departments. What are the best tools for sales prospecting?

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Ideal Customer Profile Prospecting Strategy Top of Funnel 208

No More Cold Calling

MARCH 2, 2017

Now more than ever, sales leaders and their account-based sales teams must be prepared for change. Above all, to increase sales, the speed of decision-making must accelerate. Position your account-based sellers as experts on specific topics or industries, or even on niche markets that your competition hasn’t recognized yet.

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Account Referrals Banking Guarantee 120

Zoominfo

MAY 25, 2022

Sales intelligence uses data and sophisticated software for lead generation , creating an ideal customer profile , data quality management, and more. When used strategically, sales intelligence running with good data can drive insights into who, how, when, and why people make buying decisions. What is Sales Intelligence? Or can you?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

MARCH 4, 2021

or “Who are your company’s decision makers?”). More than half (56%) of B2B buyers have four or more people involved in a purchase decision, while 21% have seven or more — so you’ll have to convince more than one person. Offer a demo to every decision maker. Use easy contract management with signage software.

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Sales Cycle Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

OCTOBER 28, 2021

Once you start selling into the enterprise world, you’re greeted with more complex processes, more decision-makers, and slower-churning gears. You can run into dozens of decision-makers and influencers on a buying committee, grapple with increased demo demands, and face requests from various departments.

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PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

Account 52

Account Ideal Customer Profile Strategy Revenue 52

Zoominfo

AUGUST 18, 2020

And even before you can pick up the phone to contact decision-makers, you must conduct a significant amount of research. Leverage Sales Intelligence Software. Sales intelligence software can do everything from: Ensuring database quality. Basically, there’s very little a good sales intelligence software can’t do.

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Ideal Customer Profile Analysis Decision Maker CRM 264

Zoominfo

JANUARY 11, 2021

Decision-makers are often only interested in sellers that know exactly who they are and what they want. A buyer persona is: Marie from North America who often deals with delays in the supply chain due to tech stack incompatibility, while her procurement team spends $10,000 a year on supply chain software.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

Xactly

AUGUST 13, 2018

Sales territory mapping software offers more benefits than sales managers may realize. The perspective you get from territory mapping software gives way to previously unseen patterns and insights that just don’t populate through spreadsheets alone. Do You Need Territory Mapping Software? Take Assessment. The answer?

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Territories Software Software Benefit 70

Gong.io

NOVEMBER 7, 2022

They involve more decision-makers and have larger values. But how do you handle multiple decision-makers? A complex or enterprise sale is a high-value deal that involves multiple decision-makers and a lengthy process. More decision-makers are involved. What is a complex sale? . before closing.

Ideal Customer Profile 62

Ideal Customer Profile Decision Maker B2C Proposal 62

Zoominfo

JANUARY 31, 2023

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. Finding the Decision-Maker Company A can find the decision-maker with the simple click of a filter.

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Hiring Sales Qualified Lead Software Software 130

No More Cold Calling

OCTOBER 1, 2020

Referrals are how most people prefer to do business, whether they’re looking for a good restaurant or a new software vendor. The #1 challenge salespeople face is reaching decision-makers quickly, but getting prospects to call you back is deceptively simple with a referral program. Why would they?

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Referrals Cold Calling Sales Qualified Lead Call-back 373

eGrabber

SEPTEMBER 18, 2023

In this blog post, we’ll explore what corporate email addresses are, why they’re super important for businesses, the old-school ways of finding corporate email addresses for decision makers, the challenges involved in finding them, and how tools can make the process quick and efficient.

Decision Maker 40

Decision Maker Ideal Customer Profile GoldMine LinkedIn 40

SBI

AUGUST 17, 2021

Sales intelligence and buyer intent data also help account managers spot cross-sell opportunities and prevent churn. But it’s important to identify whether those leads map to accounts you want to sell to. Adopt an account-based approach to sales and marketing, focusing relentlessly on those accounts you want to have as customers.

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Intent Data Buyer Intent Ideal Customer Profile Intent 146

Nutshell

FEBRUARY 28, 2024

You can then access this information, usually in a spreadsheet or shared directly into your CRM software. These visitors may be weighing their options by comparing your B2B product with your competitors’ or waiting for feedback from the decision-makers in their company.

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

Pipeline

APRIL 1, 2024

In fact, most sales teams rely on long-term accounts and word-of-mouth to maintain revenue, which is not a sustainable approach. The best way here is to opt for reliable logistics CRM software with lead management features. Related: How To Write Sales Emails With AI In Sales CRM Software 5.

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Lead Rank Lead Scoring Pipeline Sales Qualified Lead 52

Selling Essentials RapidLearning Center

APRIL 18, 2023

That means satisfaction alone doesn’t give you a competitive edge, or help you retain important accounts. Make your impact visible Maybe you don’t make a big deal of it when minor problems with an account come up. These decision makers will have developed a stake in you that they won’t want to pull up.

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Decision Maker Customer Journal Loyalty 52

DiscoverOrg Sales

JANUARY 29, 2019

“But actually that ‘noise’ is a powerful tool to target the right accounts – that is, if you know the tech stack of your target accounts ,” says DiscoverOrg’s Senior Manager of Sales Development. And it’s especially helpful when your target accounts happen to be using one of your competitors. Sales enablement software.

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Ideal Customer Profile Lead Rank Lead Scoring How To 202

DiscoverOrg Sales

JUNE 21, 2017

DiscoverOrg for Account-Based Marketing. Show me contacts in the marketing department at software companies with fewer than 5000 employees!”. The crowd thins out as the marketer gets increasingly specific. “…and I want to see decision makers only.”. All of these accounts have initiatives related to my solution?”.

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Account Based Marketing Ideal Customer Profile Video Lead Rank 250