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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

More often than not, this leads to a positive brand experience and a happy customer. Store and distribute customer information through your CRM software for easy reference when needed. With a detailed agreement in place, both you and your client know precisely who is responsible for what, making the lines of accountability clear.

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How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions. But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. Here’s how it works.

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The Three Attributes of Good Messaging and Positioning

Sales Hacker

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. Take a look at these contrasting statements: GTMfund is an early-stage venture capital firm investing in pre-seed to series A software companies. See the difference?

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15 Account Manager Interview Questions

Hubspot Sales

Account managers are the liaison between a company and its clients. Whether you’re a candidate or a hiring manager, you’ll need to brush up on account manager interview questions before making any big decisions. You can practice formulating answers that highlight your skills as an account manager. Let’s get started!

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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5 Ways to Uncover Hidden Revenue in Strategic Accounts

SBI

5 Ways to Uncover Strategic Account Revenue. Revenue growth in B2B enterprise accounts has always been challenging. Uncovering untapped revenue demands that organizations rethink outdated methodologies, processes, and technologies that don’t focus specifically on optimizing revenue in strategic accounts.

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