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The Recruiter’s Guide to Web Analytics

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You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. One primary function of web analytics is to tell you where your site traffic comes from.

Analytics 208
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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brand merchandise is an age-old business tool that’s been in full swing at industry events and trade shows for decades. Luckily, targeted products for sale can be an excellent tool for helping to target your ideal audience. An impressive 85% of people also remember an advertiser after receiving a piece of branded merch.

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Top 6 SMB Tech Verticals to Watch Out for: A Review of the Prospering Market

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2 Digital Marketing: Better Prospecting with AdTech & MarTech Technologies …the martech space has received outsize attention and grown prolifically to over 8,000 tools in recent years. Tools like Google Analytics, SEMRush, and Zapp have changed the face of marketing within the SMB space. in 2022 year-over-year in the U.S,

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Do You Realize the Power of Promotional Materials?

Smooth Sale

Promotional items can also be practical tools for word-of-mouth advertising. With the help of digital marketing tools like email newsletters and webinars, you may reach a larger audience and give potential clients helpful information. People will pay attention and continue reading if the design is attractive and well-organized.

Promotion 101
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How to Measure and Maximize Trade Show Return on Investment

Nutshell

If you have a longer sales cycle , and it will take some time to see the revenue from your trade show efforts, you can use predictive analytics to estimate what your ROI will be. Remember that if you have a longer sales cycle and you won’t see all your revenue right away, you can estimate your eventual ROI using predictive analytics.

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4 Steps for Getting Started With Data Collection for Sales Teams

Nutshell

Customer surveys: Surveys can help you learn about your customers in more detail. Your company might send out surveys via email or host them on the organization’s website. Web analytics tools: Using tools such as Google Analytics, you can view information about who has visited your website and how they interacted with it.

Data 62
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Marketing Attribution: The Beginner’s Guide for B2B

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In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.