article thumbnail

How to Get More Value From Your B2B Data Purchase

Zoominfo

Check out our tips for getting the most out of your next B2B data purchase. For a more in-depth look at selecting a data provider, check out the following blog posts: A Guide to B2B Data Sources. Try Before You Buy: B2B Data Sampling Strategies. How to Get More from Your B2B Data.

B2B 154
article thumbnail

The B2B Marketer’s Ultimate Guide to Reddit

Zoominfo

r/advertising. /r/Entrepreneur. But, posting your own content too often can violate subreddit policies and result in your Karma dropping rather than increasing. For a post titled “5 Modern Tips for B2B Email Marketing”, you could title your Reddit submission “How has email marketing changed in recent years?” r/marketing. /r/advertising.

B2B 157
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. Such aggravations, among other factors, have helped spur the growth of B2B e-commerce. At Innovaxis Marketing, e-commerce for our B2B clients has risen from 5% to 15% or more of total sales. Here’s how.

article thumbnail

4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). Today, the role of a social media manager is more important than ever.

Hiring 174
article thumbnail

14 Examples of Socially Responsible Business Leaders

Zoominfo

Lisa Jackson, VP of Environment, Policy, and Social Initiatives, Apple Jackson makes the list for spearheading Apple’s efforts to address climate change and other environmental issues. To learn more about ZoomInfo’s leading B2B contact database , contact our sales teams today. For example, Apple is issuing $2.5

Examples 130
article thumbnail

Signals That Indicate Cross-Selling Opportunities

Zoominfo

But how do you know when your B2B customer is indicating sales-readiness for cross-selling opportunities? Targeted Advertising. Targeted, or programmatic advertising makes use of a prospect’s attributes and behavior to serve them with relevant ads for your product or service. They saw a 37.4% increase in revenue to a record $96.15

article thumbnail

EU Privacy Laws: How They Differ by Country

Zoominfo

But there are other EU privacy data laws that need to be considered for marketing and advertising. It’s recommended that your privacy policies adhere to the strictest measures, because it’s not always clear where your consumers reside. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.