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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. The biggest change?

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. How Lead Capture Pages Help Sales Teams 15 Lead Capture Page Software Options Tips for Creating an Optimized Lead Capture Page What is a Lead Capture Page? What is a Lead Capture Page?

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The Future of B2B Sales

Sales and Marketing Management

There are five developments that companies should pay attention to if they want to be competitive: Traditional sales forces will be cut in half. Why should companies do this? Dedicating sales teams’ time and energy to managing direct, personal relationships with these customers is key to increasing sales.

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10 Ways to Reduce Necessary Business Running Costs

Pipeliner

Cutting costs is likely to become a necessity when running your own business, allowing you to spend less on the necessary regular business expenses and freeing up more funds to invest in company development and growth. Consider Alternative Energy Sources. Relocate to Reduce Premises Costs. Working from Home.

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How Does Weather Affect Small Businesses?

Smooth Sale

Appeal to local customers through targeted social media advertisements emphasizing your business’s unique selling points. It is particularly true for companies that rely on the timely shipment of goods or seasonal stock such as clothing, food, or agricultural products.

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A Comprehensive Comparison Between B2B and B2SMB Business Models

BuzzBoard

B2B, or business-to-business, refers to transactions conducted between two or more companies. This type of interaction typically occurs when one company provides the necessary inputs, materials, or services to support another company’s operations. What Is B2SMB?

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