BuzzBoard

APRIL 6, 2024

This strategy combines the art of social selling, targeted advertising, and community building to strengthen connections with potential customers, effectively fueling business growth. Consumers are more responsive to businesses they feel connected to on a personal level, highlighting the importance of social media engagement.

Social Media 52

Social Media Media Lead Nurturing Lead Rank 52

Lead411

APRIL 17, 2024

To do this, the marketing, sales, distribution, and consumer interaction departments must work in tandem to provide the most possible effect and expansion. This includes finding your ideal client profile (ICP), studying market trends, and learning about the dynamics of your competitors.

Ideal Customer Profile 52

Ideal Customer Profile Strategy Distribution Advertising 52

Connext Digital

FEBRUARY 5, 2019

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.

Advertising 49

Advertising Advertising Campaigns Top of Funnel 49

Zoominfo

AUGUST 3, 2022

Record-high consumer spending followed by record-high inflation. And even more confounding, record-low consumer sentiment. The constant pendulum swings give consumers and businesses little confidence for planning ahead, and the only thing we can probably agree on is that everything really is weird. You get it.

Top of Funnel 130

Top of Funnel Marketing Advertising Advertising 130

Hubspot Sales

MARCH 18, 2024

According to a study from two Stanford Graduate School of Business researchers , highlighting the experience someone will have with your product is key. They used three different signs to advertise a lemonade stand — one that mentioned time, one that mentioned money, and one that mentioned neither.

Discount 105

Discount ROI Comparison Loyalty 105

SalesFuel

APRIL 3, 2024

A study by tinuiti says that most consumers will maintain their spending on home repair, maintenance and improvement in 2024. It also says that your client should be focusing on search and social ads when targeting these consumers. Here’s what you need to know. Another 38% only sometimes look for new providers.

Revenue 40

Revenue Hiring Social Media Consumer 40

Connext Digital

SEPTEMBER 30, 2019

Moreover, due to this constantly increasing consumer usage, the internet is heavily employed in marketing plans of companies from various industries. This is because, like any form of advertising, digital and mobile advertising should be grounded on actual mobile audience data. Weather-based Mobile Advertising.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Zoominfo

MARCH 4, 2021

In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. And what are one of the most difficult methods of lead generation?

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

SalesFuel

MARCH 1, 2024

How to Drive Loyalty with Email Campaign Marketing Email and Consumer Loyalty Drive Sales Before we dive into the how, let’s talk about why loyalty-driven email campaign marketing is worth it. According to a study by Marigold , 50% of consumers made purchases from emails within the last year.

Loyalty 52

Loyalty Campaigns Marketing Ideal Customer Profile 52

SalesFuel

MARCH 8, 2024

Basically: It’s when a group of people put pressure on consumers as a whole not to engage with a brand or person because of something that person/brand said or did. According to a study by IAS , 82% of consumers agree that it’s important for content surrounding online ads to be appropriate. What does that mean?

Cancellation 52

Cancellation Ideal Customer Profile Marketing Consumer 52

Hubspot Sales

OCTOBER 5, 2023

Social media is the future of consumer shopping , so it’s no surprise that 59% of social sellers say they’ve made more sales through social media this year compared to last. Consumer perspective: Facebook is the most trusted social shopping platform among consumers , and they also report it offers the second-best in-app shopping experience.

Social Selling 95

Social Selling Channels Social Media ROI 95

BuzzBoard

FEBRUARY 28, 2024

This is punctuated by numerous digital marketing case studies for small businesses that highlight the opportunity for impressive returns. Numerous digital marketing case studies have illustrated the substantial benefits it can afford small businesses. To delve deeper into digital marketing insights and studies, click here.

Small Business 52

Small Business Small Business ROI Case Study 52

Zoominfo

OCTOBER 21, 2018

Brand Story Videos: It’s no longer enough to just have a great product – you also need to sell consumers on your brand. Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Pipeliner

AUGUST 19, 2022

Location mapping uses Location Intelligence (LI) technology to extract location-based data from consumers. Since retailers get most of their business from local consumers, it’s important for them to know where they are and what they are buying. Location mapping tells you what the buying behavior of consumers around your store is.

Retail 97

Retail Benefit Demographics Consumer 97

Sales and Marketing Management

MAY 31, 2018

Today’s consumer is glued to the smartphone. Studies suggest that young adults use up to three different devices every day and many feel naked if they leave the house without their phones. Studies show that up to 78 percent of mobile searches result in conversions. Mobile users consume information on the go.

Paid Content 185

Paid Content Small Business Small Business Marketing 185

BuzzBoard

FEBRUARY 7, 2024

Consumers research online before buying, and a strong digital presence is essential to capture local attention. Increased Visibility: SEO optimization, local listing management, and targeted online advertising ensure that the business appears in relevant searches, driving more customers to its doorstep.

Education 52

Education Marketing Hiring Case Study 52

Pipeliner

NOVEMBER 8, 2022

A diverse sales team can gain access to an expanded client pool, especially if they embrace diversity in their advertising efforts. Representation in advertisement matters. Consumer perceptions of diversity in advertisement make a huge difference in sales. “64% Attract More Loyal Customers. Conclusion.

Hiring 98

Hiring Advertising Advertising Lead Rank 98

HeavyHitter Sales

APRIL 7, 2013

They’ll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. Salespeople complained that excessive updating of CRM systems, time consuming forms/reports required by management, and post-sales administration activities sapped valuable selling time in the field. 

Study 146

Study B2B Penetration Lead Rank 146

Zoominfo

AUGUST 26, 2019

Consider these statistics: 70% of emotionally engaged consumers spend up to two times more on brands they are loyal to ( source ). Consumers with an emotional connection to a brand have a 306% higher lifetime value, stay with a brand for an average of 5.1 According to 64% of consumers, that answer is simple: shared values ( source ).

Retention 189

Retention Ideal Customer Profile Customer Apparel 189

SocialSellinator

SEPTEMBER 23, 2021

Easily one of the top tips is the lookalike audience and it's is one of Facebook advertising's best features. An excellent way to secure testimonials is by asking existing customers if they had a positive experience with you during customer service interactions or while they're consuming content on your blog or social media pages.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Sales and Marketing Management

JANUARY 11, 2019

According to the study, almost 40 percent of customers try a business for the first time because of direct mail advertising. For instance, you can say that your product proved to deliver results within two weeks for over 70% of consumers. Let’s take a look! The Art of Creating a Quality Sales Letter. Use Attractive Visuals.

Direct Mail 323

Direct Mail How To Advertising Advertising 323

Pipeliner

JULY 18, 2022

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. You can develop a successful email campaign by studying the worst email marketing blunders. Numerous studies demonstrate the importance of individualized experiences. Let’s get started!

Email Marketing 90

Email Marketing Marketing Campaigns Segment 90

Pipeliner

FEBRUARY 13, 2023

Studies show NRT’s effectiveness People always have doubts when it comes to how effective NRT is. Fortunately, there are lots of studies proving how it’s successful in helping smokers quit. Manufacturers cater to consumer preferences Despite NRT products being used for medically-approved therapy, they’re still products.

Journal 52

Journal Consumer Promotion Study 52

Zoominfo

OCTOBER 5, 2021

The reason is obvious—it’s more difficult to engage your audience emotionally when you’re selling complex solutions to businesses, rather than flashy products to individual consumers. Showing enthusiasm for your employees adds a more human element to your brand and an additional connection between brand, employee, and consumer.

Examples 130

Examples B2B Microsoft Case Study 130

Zoominfo

JUNE 25, 2018

Brands that market directly to consumers recognize YouTube as a powerful tool. In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). Explore YouTube advertising. YouTube is the third most visited site in the world after Google and Facebook. We say yes!

B2B 217

B2B Marketing Lead Rank Lead Scoring 217

BuzzBoard

MARCH 15, 2024

Looking at case studies of small businesses that overcame hurdles using strategic digital marketing can equip you with fresh perspectives. Illustrated Case Studies of Small Businesses Succeeding With Digital Marketing In the realm of small business digital marketing, there are numerous success stories worthy of acknowledgment.

Small Business 52

Small Business Small Business Case Study Social Media 52

Pipeliner

JULY 13, 2021

Companies even pay to study the effects of different colors on consumers and audiences. Studies have confirmed that colors trigger reactions and psychological associations. Hence, you might see yellow used on signs advertising grand openings and big sales. Color has long been a vital part of marketing.

Marketing 98

Marketing Advertising Advertising Energy 98

LeadFuze

JULY 23, 2023

According to industry studies, businesses that effectively identify and cater to their target audience see significantly higher conversion rates. How can you accurately identify the people who would be interested in your products or services in today’s diverse consumer landscape?

Demographics 52

Demographics Marketing Segment Social Media 52

BuzzBoard

FEBRUARY 23, 2024

A Nielsen study reveals 92% of consumers trust an influencer’s endorsement more than traditional advertisements. Given that 71% of consumers are more inclined to purchase based on social media referrals, enlisting local influencers for local business promotion can significantly broaden your reach.

Social Media 52

Social Media Promotion Influencer Media 52

Zoominfo

MARCH 4, 2021

In fact, 48% of consumers leave a business’s website and make a purchase on another site simply because it was poorly curated. 11 Steps to Build an SMB Lead Generation Strategy Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels.

Lead Generation 100

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 100

Pipeliner

FEBRUARY 22, 2020

While social media continues to be a large part of how consumers spend their online time, shopping isn’t a high priority. Gallup published the report as its State of the American Consumer: Insights for Business Leaders report, which looks at what consumers who are part of the “new normal” want from today’s business.

Social Media 81

Social Media Media Consumer Survey 81

BuzzBoard

FEBRUARY 16, 2024

Case Study: Successfully Gathering Testimonials from Small Business Customers When promoting your local business, nothing is as compelling as a glowing testimonial from a satisfied customer. They transformed this feedback into valuable testimonials, prominently showcased on their website and advertised in-store.

Small Business 52

Small Business Small Business Customer Referrals 52

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. In the study, reps gave customers six tubes of toothpaste — a trivial offering. Customer delight is the ultimate goal for any business. The results? Anything but trivial.

Top of Funnel 130

Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

JULY 9, 2019

Consider these statistics: 89 percent of marketers say that customer testimonials and case studies are the most effective content forms for influencing purchases ( source ). Nearly three-fourths of consumers say good reviews play a role in making them trust a brand ( source ).

B2B 180

B2B Retail Segment Scale 180

Act!

JANUARY 10, 2024

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. They’re a critical part of your digital lead-nurturing strategy but far too time-consuming without automated workflows.

Lead Generation 52

Lead Generation Lead Rank Lead Scoring Top of Funnel 52

Sales Hacker

FEBRUARY 15, 2024

Marketing and advertising emails make up 36% ( source ) of all emails marked as spam. Consider an AI-Powered Prospecting Tool Research and manual updates can be time-consuming for the sales team. These requests also need to be processed within two days. An updated spam rate threshold.

Ideal Customer Profile 90

Ideal Customer Profile Prospecting Lead Rank Lead Scoring 90

BuzzBoard

FEBRUARY 15, 2024

Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Utilize case studies and data to demonstrate the potential return on investment.

Social Media 52

Social Media Influencer Promotion Media 52