What Does the CPRA Mean for Marketers’ Data?
Zoominfo
OCTOBER 5, 2021
What if no one decided to show up? The California Privacy Rights Act (CPRA) gives consumers the right to do just that — but with their personal data. Effective January 1, 2023, the CPRA will supersede the California Consumer Privacy Act (CCPA) , giving California residents more control over the personal data businesses collect.
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