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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333
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What Does the CPRA Mean for Marketers’ Data?

Zoominfo

Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising. When evaluating data vendors, ensure that they can quickly articulate and demonstrate they are compliant with CPRA , along with all other major privacy acts (such as the GDPR).

Data 100
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Sales Proof of Concept (POC): 5 Ways to Drive More Revenue

Sales Hacker

To help demystify this sales POC term and provide context for all go-to-market professionals, let’s expand on each of these terms and identify five things the pre-sales professional can do to drive more revenue within the middle of the funnel. They range from “doing nothing” to vendors who are also promising to meet the prospect’s needs.

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How to Get the Most Out of Your Search Ad Budget

Zoominfo

If you’re in marketing, you might think of search engine advertising platforms as your “frenemy.” Take suggested keywords with a grain of salt For every list of keywords within your ad groups, the search advertising platform will recommend a similar list of keywords to bid on. Not tracking revenue. Not using automated bidding.

Lead Rank 130
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What is ASC 606? A Guide to Its Ins & Outs

Hubspot Sales

Ah, here you are — searching for articles on the riveting topic of revenue recognition and the latest accounting standard, otherwise known as ASC 606. Some call it earnings, profit, or income, but at its core, it’s revenue. You’re probably also aware that how your company accounts for revenue depends on different factors.

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Demandbase Signs Definitive Agreement to Acquire InsideView and DemandMatrix

SBI

Joining the Demandbase ABX Cloud and Advertising Cloud are the new Data Cloud and Sales Intelligence Cloud. And yet quality data has been a challenge for companies, with insights fragmented across multiple vendors. These acquisitions significantly expand the Demandbase One B2B Go-To-Market Suite.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

No B2B buyer wants to hear that from a vendor when they place an order the old-fashioned way, by phone. By 2025, 72% of B2Bs expect 41% or more of their revenue to be derived from e-commerce websites they own or operate, according to Episerver’s “ B2B Digital Experiences Report. ”. (Pause) OK, what was it you wanted?”.