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5 Successful Lead Generation Strategies

Zoominfo

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Microsoft Advertising Partner Summit. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity.

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

It involves using data-driven insights, advanced technology platforms, and customer-centric strategies to drive consistent and meaningful results. Rather than a static strategy, it's an evolving process that continuously optimizes marketing campaigns based on real-time data and feedback.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. This guide equips you with the knowledge and tools to sell this powerful service and help your clients thrive. Partnering with relevant influencers adds a layer of trust and authenticity to your marketing message.

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Holistic Customer Service: Why Customer Experience Is a Shared Responsibility in the Company

Pipeliner

It’s a strategy that views customer experience as a shared responsibility across the company. Digital platforms and CRM tools enable seamless customer interactions and data sharing across departments, enhancing the overall customer experience. This brings us to the core concept of holistic customer service.

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. Leveraging owned media for your GTM strategy Owned media can fuel your go-to-market strategy in the early stages of building a company and beyond. Strategies like outbound campaigns and list building would have been ineffective. So, owned media.

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7 Virtual Alternatives to Generating Leads at Trade Shows

Hubspot Sales

Host webinars and online workshops. Package that information to create an online workshop or webinar and share the information digitally to begin building a relationship with new leads. When a participant registers for a webinar or online workshop, they are sharing valuable information. Leverage paid social media.