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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 74
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Digital Marketing Takes Center Stage

Sales and Marketing Management

As B2B companies continue to expand their digital marketing efforts, they can cull lessons from the B2C clashes like that between Airbnb and Vrbo. In the B2B world, you need to adopt the methods that the B2C people use in a different way, and that’s not going to be natural,” Westerman told SMM in a telephone interview.

Marketing 120
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Why building a custom CRM is almost always a bad idea

Nutshell

In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own. By the end, you’ll know whether or not a custom CRM is the right choice for your business and which software options might be a better fit for your needs.

CRM 127
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How To Segment Audiences: A B2B Marketer’s Guide

Zoominfo

For example, a medium-sized business with a larger-than-average sales team might have a bigger need for sales software than an enterprise company with a smaller sales team. They include: Employee headcount Annual revenue Industry B2B vs. B2C Location 2. For example, let’s say you sell marketing automation software.

Segment 130
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B2B Sales 101: Definition, Techniques & More

LeadBoxer

With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. So, what are B2B sales, and how are they different from B2C sales? In this article, you’ll learn how businesses use varying strategies to sell to each other and what type of software they can use.

B2B 91
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31+ Flavors of CRM – Got B2C Sales CRM?

Velocify

June 27, 2012 – I was reading a few articles on CRM in the past couple of days that got me thinking about how unique and flexible the technology world we live in truly is. Some systems are focused on doing one thing very well and for Leads360 that one thing is a B2C sales. B2B vs. B2C CRM. What to look for in B2C Sales CRM.

B2C 40
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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

15:17] Let’s see if we can, in our case through software, put a framework around, okay, what are you trying to do? HBR Articles: End of Sales and Marketing: [link]. By the way, the phrase I use all the time, “in working with other customers like you, one of the things we’ve found is…”. [15:17] Why is that valuable?

B2B 112