Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Smooth Sale

MARCH 10, 2024

Photo by Andrea Schit z via Pixabay Attract the Right Job Or Clientele: Do You Know How To Increase B2B Sales? Intense competition in the business-to-business (B2B) landscape often makes it challenging for brands to win potential customers. Doing this every step of your B2B sales funnel is a superior hack to gain customers.

B2B 102

B2B Top of Funnel How To Sales Qualified Lead 102

Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Why Is B2B Brand Development Important? Yet those of us in the B2B space are also well aware that branding is every bit as important in our industry. The benefits of a well developed B2B brand are far and wide. Your B2B website is no exception.

B2B 261

B2B Social Media Hubspot Channels 261

Janek Performance Group

APRIL 24, 2024

In B2B sales, autonomy, creativity, and adaptability are essential for success. Here, we’ll explore the pitfalls of micromanagement in B2B sales. Understanding Micromanagement in B2B Sales Of course, a sales manager’s job is to manage a sales team. Of course, trust between managers and sellers must be earned.

B2B 62

B2B How To Exercises Coaching 62

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

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B2B Trade Show Intent Data Buyer Intent 237

LeadFuze

AUGUST 13, 2021

Stay Ahead With These Sales Training Courses this 2021! As the profession continues to evolve at a rapid clip, current and future sales leaders must constantly self-educate with sales training courses in order to remain on the cutting edge. An ABM marketer’s objective is to provide content that is stage-specific.

Course 98

Course Ideal Customer Profile Training Account Based Marketing 98

Sales and Marketing Management

SEPTEMBER 16, 2020

It can make it hard to predict what B2B marketing and sales will look like when we enter the post-COVID-19 era. . With that in mind, here are four things you can expect to occur in B2B markets as things reopen. Marketing spends will be lower. Income drops, but rents and other fixed expenses remain the same.

Trends 333

Trends Marketing Lead Rank Conference 333

SBI Growth

APRIL 9, 2021

For many industries and companies, the pandemic has changed sales and marketing forever. Of course, every disruption. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions.

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Revenue Marketing Strategy Trends 326

Sales and Marketing Management

JUNE 16, 2019

So why drown your B2B sales team in administrative tasks better served by artificial intelligence? The objective economic market will do the rest. Of course, some level of reluctance is understandable. Sales and marketing have tilted toward the qualitative, not the quantitative, for generations.

B2B 232

B2B Top of Funnel Hiring Ideal Customer Profile 232

LinkedFusion

JUNE 5, 2023

The Benefits of Account-Based Marketing for B2B Lead Generation Businesses always look to create and have a strong customer base. Some of the methods followed by businesses are digital marketing, live events, webinars and more. It is predominantly known as Account-based marketing.

Account Based Marketing 52

Account Based Marketing Lead Generation Benefit Account 52

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. B2B Sales Influencers: Our Final Thoughts.

Influencer 188

Influencer B2B Social Media Twitter 188

Product Management University

MARCH 30, 2023

The lint roller makers have figured out that they can generate more revenue by marketing the same product to a whole new market segment — pet owners — under a clever new name. For most B2B organizations, vertical marketing yields nothing but upside, especially if your products and services are a commodity or will be soon.

Segment 52

Segment B2B Marketing Hiring 52

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. Of course, your B2B live video strategy will only be as successful as the content you choose to feature during live streams. Luckily, B2B live video presents a much more exciting alternative or addition. Need some ideas?

B2B 207

B2B Video Influencer Promotion 207

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Adaptive Business Services

JANUARY 4, 2021

I’m pleased to announce that my first online course, “How to Leverage Nimble CRM to Dramatically Increase Your Revenues” , is now available. While I have been working on this course for months, it is representative of my decades of B2B selling and CRM experience. The course includes …. Why Nimble and why this course?

Course 87

Course CRM Discount Video 87

Zoominfo

SEPTEMBER 25, 2019

When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. Keep reading! Let’s get into it!

Direct Mail 182

Direct Mail Paid Content Campaigns Examples 182

Zoominfo

OCTOBER 5, 2021

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Keep reading! ZoomInfo MarketingOS Finally, ABM with data you can trust.

Examples 130

Examples B2B Microsoft Case Study 130

Sales and Marketing Management

FEBRUARY 5, 2018

The easiest way for a B2B sales team to improve their connect rate is to use direct dial phone numbers. And, of course, an increase in closed deals results in more revenue for your company. What’s not so easy, though, is deciding which B2B data company to work with. How to Get More Value from Your B2B Data Purchase.

B2B 209

B2B Vendor Data Segment 209

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from. You might even listen to some podcasts yourself.

Marketing 71

Marketing Social Media Scale Trends 71

Nutshell

JANUARY 16, 2024

Of course, while you may listen to podcasts about things that interest you personally, have you considered listening to some podcasts related to the business side of your life? On this page, we’ll look at some of the best marketing podcasts you can learn from. You might even listen to some podcasts yourself.

Marketing 71

Marketing Social Media Scale Trends 71

Corporate Visions

MAY 30, 2019

The post What Kind of B2B Marketing Personalization Gets Results? In today’s world of big data and hyper-targeted marketing campaigns, most B2B marketers believe the more personalized your message, the better your results. The Marketing Personalization Study. Our research backs this up. percent open rate.

B2B 106

B2B Marketing Scale eBook 106

Product Management University

JUNE 9, 2021

Greenville, SC – June 9, 2021 — Proficientz announced today the availability of a free product management course for managing product enhancements. The lack of consistency and predictability is equally frustrating to sales, services, marketing, engineering, and most of all, customers.” Our team completed this course together.

Course 52

Course Exercises B2B Proposal 52

Janek Performance Group

AUGUST 23, 2023

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

B2B 62

B2B Case Study Collateral ACT 62

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. In this article, we’ll explore the B2B sales process, types and components of an effective training program, best practices, current trends, and pitfalls to avoid.

B2B 52

B2B Training Top of Funnel B2C 52

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . B2B sales funnels vs. sales pipelines . Consideration. Evaluation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

MARCH 2, 2021

Improving the way you harness and use big data will benefit your marketing strategy by helping you reach the right people at the best time with relevant content. E-mail remains at the center of the marketing mix for most businesses. This post will highlight the ways that big data influences email marketing.

Email Marketing 272

Email Marketing Campaigns Data Marketing 272

Nutshell

FEBRUARY 20, 2024

That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? Table of Contents What is inbound marketing? How does inbound marketing work?

Paid Content 77

Paid Content Inbound Account Based Marketing Marketing 77

Zoominfo

AUGUST 25, 2020

But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Either way, there are a host of obstacles to marketing time management that can impede productivity. Lack Of Strategy And Alignment: Sales and marketing alignment is imperative for efficient time use.

Marketing 221

Marketing Campaigns ROI Scale 221

Allego

AUGUST 28, 2023

In the ever-evolving realm of B2B sales , the landscape of buyer behavior has undergone a radical transformation, posing fresh challenges for sales teams and their sales enablement counterparts. As a result, organizations must have innovative sales enablement strategies that resonate with today’s B2B buyers. Forrester 2. Forrester 2.

Sales Enablement 62

Sales Enablement B2B Strategy Scale 62

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Zoominfo

JANUARY 21, 2019

Today, we bring this series to a close with the final installment– for marketers, of course. So whether you’re here to take a walk down memory lane with us, or you’re simply searching for new marketing content, you’ve come to the right place. Top B2B Lead Generation Statistics for 2018. Let’s get into it!

Marketing 164

Marketing B2B Lead Generation Social Media 164

Pipeliner

FEBRUARY 6, 2020

For both B2B and B2C marketers, marketing automation is an essential commodity. CommuniGator has teamed with Smart Insights to conduct a survey on the insights of how B2B marketers make use of this technology and to discover why some businesses are not using marketing automation to its full capacity.

Lead Rank 80

Lead Rank Lead Scoring B2B Marketing 80

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 13 Ways Your Marketing Reports Are Hurting Your Business.

Account Based Marketing 154

Account Based Marketing B2B Campaigns Video 154

Pointclear

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Some sales professionals even believe that they can't get qualified leads from marketing.

Research 253

Research B2B Sales Qualified Lead Lead Rank 253

Zoominfo

MAY 9, 2018

Welcome back to our B2B Blog Post Round-Up series—these monthly blog posts published by ZoomInfo highlight some of the great work our writers have contributed to outside publications. Of course, passive candidates are often more difficult to recruit than active candidates. Today’s blog post is a primer on data-driven marketing.

B2B 113

B2B Sales Cycle Hiring Forecasting 113