Bernadette McClelland

JANUARY 14, 2024

Twenty years earlier, long before podcasts became popular, my husband and I hosted a live radio show at the studio every Tuesday evening on HighlandsFM Radio in Victoria, Australia to support and market our local business. Leaders hire me to get results within the sales function of their business. Take a punt and do the thing!

Hiring 195

Hiring Face-to-face LinkedIn Guarantee 195

Pipeliner

OCTOBER 3, 2020

Margie Agin is a Founder and Chief Strategist at Centerboard Marketing, content expert, speaker, and author. From the sales and marketing perspective, we have to be very careful not to act like the story is over once when we close the sale. Brand personality is as important for B2B business as it is for B2C business.

B2B 98

B2B Company Video B2C 98

Product Management University

OCTOBER 25, 2021

B2B Product Manager October 2021. The goal is to help them succeed right out of the gate with stronger market and customer domain expertise. Also on tap this month, overcoming a few myths behind product marketing and the importance of the agenda for a demo discovery meeting. Product Marketing. Product Demos. August 2021.

B2B 52

B2B Marketing Meeting Customer 52

Product Management University

OCTOBER 20, 2020

The B2B Product Manager October 2020. This month we look at the impact on product management and product marketing. As most companies deal with leaner sales pipelines, your product demos are even more critical to making the shortlist. Join me for a 3-hour live (web meeting) demo workshop on November 12th. In This Issue.

B2B 52

B2B Exact Buyer Pipeline 52

Pipeliner

DECEMBER 16, 2023

The Evolution of Go-to-Market Strategies for SaaS Companies As the host of a podcast, I recently had the pleasure of interviewing Barrett King , a leading expert in go-to-market strategies for SaaS companies. The Shift in Go-to-Market Strategies Barrett and I delved into the evolution of go-to-market strategies for SaaS companies.

Strategy 59

Strategy Video Marketing Scale 59

Allego

DECEMBER 13, 2023

According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6% According to Bizzabo’s 2023 State of In-Person B2B Conferences Report : 47.2% of organizers reported increased attendance at their B2B in-person conferences 76.6%

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

Showpad

JANUARY 15, 2021

As Forbes notes, there’s no “if” or “when” to B2B sales transformation anymore. After the events of Q1 2020 — and the year overall — sales transformation is no longer an option. The phrase “sales transformation” has been discussed before. Virtualization is now.

B2B 83

B2B Sales Enablement Analysis Sales Operations 83

Product Management University

APRIL 14, 2021

B2B Product Manager April 2021 Issue. Of course, we can’t ignore the connection between sales and product management. Whatever happens in product management is usually reflected somewhere in the sales process! Whatever happens in product management is usually reflected somewhere in the sales process! In This Issue.

B2B 52

B2B Exercises Course Strategy 52

Jeff Davis

DECEMBER 17, 2018

I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. Also, great content for sales leaders to better understand what they should be asking for from their marketing counterpart to help their sellers succeed.

Ideal Customer Profile 72

Ideal Customer Profile Resources B2B Marketing 72

LeadBoxer

FEBRUARY 4, 2019

We all know that making a sale is the act of exchanging a product or service in return for cash, but there is far more to selling than what meets the eye. With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing. How are B2B sales different from B2C sales?

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Product Management University

OCTOBER 2, 2023

Product managers and product marketing managers, if you’re into data driven decisions, forecasting revenue is one of the more difficult things you’re tasked with, especially for each product/module. If you’re thinking market data is pretty hard to come by at a product/module level, you’d be 100% correct. Here’s the funny thing.

Forecasting 52

Forecasting Revenue Segment Marketing 52

Nutshell

JULY 5, 2019

Referral marketing is the unicorn of B2B marketing. In simple terms, referral marketing is when you get your customers to tell their friends about you. But referral marketing isn’t just for brick-and-mortar businesses. In the B2B space, 84% of decision-makers start their buying process with a referral.

Referrals 85

Referrals B2B Top of Funnel How To 85

Sales and Marketing Management

MARCH 8, 2019

Author: Joe Andrews We just wrapped up sales kickoff (SKO) season. And how do we, in turn, ensure our own sales kickoffs are effective? We recently completed our sales kickoff at InsideView. The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar.

InsideView 223

InsideView Scale Exercises Call-back 223

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science!

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Marketing 59

Marketing Demand Generation Targets Demand Generation Segment 59

Janek Performance Group

MARCH 6, 2024

Further, these not only help shape the culture of sales teams but also the outcomes they achieve. In a LinkedIn/Forrester study, 60 percent said their sales team’s diversity contributed to their success. Here, we’ll examine the multifaceted importance of diversity and inclusion in sales. percent of B2B salespeople.

Hiring 62

Hiring Demographics Lead Rank Lead Scoring 62

Zoominfo

OCTOBER 15, 2019

And yet, sales reps still look for ways to improve their sales email strategy. It’s not hard to see why — after all, only 24% of sales emails are opened ( source ). Ready to start a conversation with any sales prospect in your database or CRM? Example 1: Selling B2B Software. Best, (signature).

Top of Funnel 230

Top of Funnel Scale Film Lead Generation 230

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. In the world of B2B sales, the conventional thinking has become especially stark. A number of industry pundits have even gone so far as to presage “the death of the B2B salesman.”. B2B Buyer Experience Survey Outline. The bottom-line?

Buyer 79

Buyer B2B B2C Survey 79

Sales and Marketing Management

JUNE 28, 2018

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. More than ever, understanding one’s field is critical to sales success.

Buyer 209

Buyer Guidelines Insurance Insurance 209

Allego

DECEMBER 28, 2022

Sales enablement conferences and other events offer the ideal opportunity to build your career skills, learn about new technologies and new approaches to sales enablement , and network with professionals. So, ask your boss for the budget now, and attend a sales enablement conference next year. See you out there!

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales Hacker

JUNE 7, 2021

Sales customer insights. Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations.

Conversion 107

Conversion Ideal Customer Profile Customer Face-to-face 107

The Pipeline

MARCH 26, 2011

The Pipeline Renbor Sales Solutions Inc.s 7 Must-Have Lead Nurturing Recipes for B2B Marketers. Stored in Appointments , Attitude , Business Acumen , Lead Management , Marketing , Proactivity , Productivity , Sales 2.0 , e-book , execution. March 2008. February 2008. January 2008. December 2007. Emily Mayfield.

Lead Nurturing 218

Lead Nurturing Sales Qualified Lead B2B Pipeline 218

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. The end game is to open more doors for sales at the decision-maker/influencer level and give them higher quality leads that are warmer from the start. Ideally, your followers are always looking forward to your next piece of content!

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Hubspot Sales

JANUARY 21, 2021

Sales isn't always intuitive, so from time to time, you're bound to need a little guidance to set you straight — expert advice, everyday hacks, and different strategies to help you step up your game a bit. Morgan J Ingram is one of the foremost thought leaders in sales development. But where does that come from? Janice Mars.

Influencer 128

Influencer Twitter LinkedIn Decision Maker 128

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. 9 sales conferences and events to attend in 2021.

Conference 104

Conference Sales Enablement Networking B2B 104

The Pipeline

APRIL 15, 2011

The Pipeline Renbor Sales Solutions Inc.s How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. April 2008. March 2008. February 2008. January 2008. December 2007. The Pipeline Guest Post – Jeff Erramouspe.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! The 3 Biggest Potholes of B2B Events (And How to Steer Clear). Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Product Management University

NOVEMBER 17, 2022

After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Customer retention and new sales are always the key drivers. Here’s the reason I love the vertical market approach. Never gonna be!

Lead Rank 52

Lead Rank Lead Scoring Face-to-face Marketing 52

Sales Hacker

MARCH 22, 2018

I run a European-based sales agency for software and technology companies. In this article, I will summarize what I’ve learned about B2B sales outsourcing. W hat is Sales Outsourcing? Sales outsourcing gives parts of your own sales process to others (individuals or agencies). State-of-the-art processes.

Outsourcing Services 78

Outsourcing Services Sales Outsourcing Ideal Customer Profile B2B 78

The Pipeline

NOVEMBER 25, 2011

The Pipeline Renbor Sales Solutions Inc.s Top Sales & Marketing Awards 2011. Stored in Attitude , Awards , Business Acumen , Communication , Compete , Marketing , Sales Success , execution , qualifying. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S.

Pipeline 215

Pipeline Webinar Metrics Marketing Hiring 215

Score More Sales

JANUARY 27, 2014

Need some sales inspiration? A new twist on an old sales idea you’d like to do again? A quick sales jump-start this week? Here are the first 50 of a list of 101 ways to “snap out of it” and score more sales: read a recommended sales book. bookmark a sales blog and read regularly.

Lead Rank 281

Lead Rank Lead Scoring Hiring Ideal Customer Profile 281

Product Management University

JULY 18, 2023

Does your product positioning need to be different than your sales narratives? As a former product marketing manager, I know this all too well and was guilty in the first degree! Here’s what I can tell you now that I train product marketing managers and sales/pre-salespeople. It’s completely conversational on both fronts.

Positioning 52

Positioning Construction Buyer Conversion 52

Crunchbase

MARCH 1, 2023

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Anthony Iannarino

JANUARY 21, 2020

On May 6 and 7 and 8, my friends and I will once again host our annual conference, one we believe to be the very best sales conference on Earth. This year will be the fourth year for OutBound , with each year bringing more salespeople, sales managers, and sales leaders. I will offer a ninety-minute seminar. Opportunity to Learn.

Conference 104

Conference Outbound Lead Generation Networking 104

Zoominfo

OCTOBER 15, 2019

And yet, sales reps constantly look for ways to improve their sales email strategy. Opening A Cold Email Template Ready to start a conversation with any sales prospect in your database or CRM? Japan is one of many countries that regulate email marketing efforts and enforce heavy penalties on spammers. For example: Japan.

Scale 113

Scale Intent Face-to-face B2B 113