Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

SBI

MAY 16, 2021

SalesTech Video Review: Customer Reference Management. Customer references are critical for high-value B2B deals. When that’s the case, it leads to over-used and under-used references and wasted time searching for a reference when sellers need one. Easy Customer Reference Management. Learn More.

SalesForce 77

SalesForce Customer Sales Qualified Lead Lead Rank 77

Zoominfo

MARCH 24, 2021

You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. Churn rate refers to the percentage of email subscribers who leave your list over a period of time.

Data 251

Data B2B Churn Buyer Persona 251

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. It is through the use of the right B2B prospecting that we can continue to succeed in this always-evolving field. It is commonly referred to as outbound sales prospecting.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

FEBRUARY 28, 2018

Technological advancements have the ability to transform any industry or job function overnight—including B2B sales. Today’s blog post breaks down some of the most impactful technological developments B2B selling has seen in the last few years. Here are five important ways technology has permanently changed B2B selling.

B2B 225

B2B Social Media CRM Social Selling 225

Zoominfo

MAY 25, 2022

What Do Sales Intelligence Tools Do? Ideal sales intelligence tools supply your team with up-to-date information about your prospects and addressable market — and how you can reach them. Why Use Sales Intelligence Tools? Here’s what you should look for: 1. Or can you?

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

Zoominfo

AUGUST 31, 2020

An (admittedly) oversimplified explanation of GPT-3 is as follows: a language processing tool that can do everything from creating poetry, writing code, or answering questions about the world. Let’s examine 3 data-centered predictions from the perspective of a prospective buyer , aspiring vendor, and B2B, at-large.

Data 179

Data B2B Industry Engineering 179

Zoominfo

MARCH 15, 2022

But consumer-oriented AI solutions aren’t enough for the scope and volume of intelligence required by B2B teams today. Best-in-Class DaaS for RevOps: Reliable data, in the right place, in real time Having the best data is necessary, but if it’s not accessible with the right tools, then it’s all for naught. Take Siri for example.

B2B 130

B2B Marketing Scale Lead Rank 130

Zoominfo

OCTOBER 26, 2020

Because of this, many organizations are working with a B2B database that is outdated, invalid, or incomplete. Data decay refers to data quality deterioration within sales and marketing databases. One of the easiest methods to preventing data decay is switching from manual data entry to automated digital tools.

Data 100

Data B2B Survey ACT 100

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. This shift led to the intertwining of concepts and phrases like technographic data, sales intelligence, sales enablement, and sales prospecting tools.

Data 193

Data Sales Process B2B Company 193

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2C 209

B2C B2B Marketing Social Media 209

Zoominfo

JULY 18, 2018

There’s no doubt about it—appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep. But, fear not!

B2B 180

B2B Decision Maker Face-to-face Referrals 180

Zoominfo

NOVEMBER 20, 2018

The modern B2B customer journey is more complex and multilayered than ever before. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles.

Lead Rank 236

Lead Rank B2B Top of Funnel Marketing 236

BuzzBoard

FEBRUARY 16, 2024

Understanding the Relevance of AI Tools for Sales in the Context of Small Businesses There’s no denying that artificial intelligence (AI) is revolutionizing sales tools, particularly for small businesses. These aren’t just daydreams – they’re tangible opportunities readily available with AI tools for sales.

Small Business 52

Small Business Small Business Tools Lead Rank 52

BuzzBoard

NOVEMBER 17, 2023

The strategy in B2B marketing has shifted significantly toward personalization and, more specifically, hyper-personalization. Decoding Personalization Historically, personalization in B2B marketing has largely depended on simple customer information like the name, company, and industry.

Analysis 52

Analysis B2B Marketing Top of Funnel 52

Zoominfo

OCTOBER 10, 2019

After all, the B2B buyer’s journey has become increasingly complex, as each prospect engages with a number of digital touchpoints on their path to becoming a customer. Marketing attribution refers to a system used to determine how each touchpoint in a customer’s journey contributes to an eventual conversion. Comparatively, 43.2%

Trends 160

Trends B2B Marketing Channels 160

Sales and Marketing Management

OCTOBER 29, 2018

In the B2B space, product-agnostic content manifests in a variety of ways. The video is essentially a tutorial, but also serves as a great promotional tool aimed at business consumers. There are many examples of how Google is featuring content on its search results pages rather than referring traffic to the source of the content (e.g.,

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Zoominfo

JUNE 10, 2022

Responsible business leaders should have a comprehensive understanding of GDPR, including what it is, how it relates to them, the most commonly asked questions about GDPR and data usage, and how to remain GDPR compliant with B2B marketing and sales. What Does it Mean for a B2B Organization to be GDPR Compliant? What is GDPR?

B2B 130

B2B Data Ideal Customer Profile Intent 130

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. What Is The B2B Selling Process? The goal of B2B selling is to reach prospects and form meaningful connections with them. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Zoominfo

DECEMBER 5, 2018

Rather than one centralized location, Reddit is made up of hundreds of thousands of subfolders that act as individual forums—referred to as “subreddits”. Instead, it’s your reputation that matters most—and on Reddit, that reputation is referred to as “Karma”. Key Takeaways on Reddit for B2B Marketing. r/marketing.

B2B 157

B2B Advertising Advertising Promotion 157

Hubspot Sales

NOVEMBER 22, 2023

When it comes to sales, there's a lot of innovation happening — and therefore, a litany of new tools. But only one type of tool is considered "effective" by 78% of global sales professionals. What's this magic tool? This tool helps sales professionals to identify and engage with high-quality leads on LinkedIn.

Data 98

Data Tools Closing Hubspot 98

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. Businesses now have access to a wide variety of tools and software that impact the way they find and recruit talent. But, given the vast amount of recruiting tools and technologies on the market, deciding which technology to purchase can be a challenge. Continue reading.

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

Salesmate

SEPTEMBER 15, 2021

However, there’s a myth that says B2B social media marketing isn’t effective. Despite social media being the most preferred marketing tool with 83% of the marketers using it, many still believe in the myth and don’t implement social media strategy in their marketing process. Is B2B social media marketing ineffective?

Social Media 98

Social Media Media B2B B2C 98

Sales and Marketing Management

MARCH 19, 2020

Many feel that AI tools will speed up sales processes and help sales teams stay ahead of the game. Possible leads are found using platforms such as Google or LinkedIn; when AI is involved, it can cross-reference the data you collect against many other sources so you get the most accurate data for your business.

B2B 156

B2B Ideal Customer Profile Analysis Data 156

Mindtickle

JUNE 15, 2023

Last week’s Forrester B2B Summit in Austin, Texas brought together revenue leaders, Forrester analysts, and rev-tech vendors to share their insights and strategies for revenue excellence. Before seeking a vendor or investing in tools, it’s crucial to evaluate and define your sales capabilities. The booth troop!

B2B 52

B2B Case Study Study Vendor 52

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. Buyer behavior and selling motion are completely in sync and it is through correct B2B prospecting that we can succeed in this always-evolving field. Now let’s dive into sales prospecting tools.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. This concept is often referred to as brand storytelling. That brings us to the end of this month’s B2B Blog Post Round-Up. For more sales, marketing, and recruiting content, visit our B2B blog. Our business database is the tool you need to achieve rapid revenue growth.

B2B 140

B2B Buyer Persona Email Marketing Ideal Customer Profile 140

Zoominfo

DECEMBER 6, 2018

Welcome back to our monthly B2B Blog Post Round-Up. We publish this series to recognize our favorite pieces of B2B content published each month. Thanks for checking out November’s B2B blog post round-up! The B2B Marketer’s Guide to Social Media Holidays. Continue reading. Continue reading. Key Takeaways.

B2B 113

B2B Hiring Social Media Face-to-face 113

No More Cold Calling

APRIL 26, 2021

We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. B2B sales reps have asked me that question repeatedly over the past year. They’ll always take meetings with salespeople who are referred by someone they know and trust.

Sales Meeting 287

Sales Meeting Meeting Referrals Face-to-face 287

Sales and Marketing Management

JULY 7, 2020

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. You can use them as a tool of instant engagement to make the reward experience more meaningful, which in turn can motive sales teams more effectively. In short, surprise incentive rewards are powerful because they’re universal.

Incentives 394

Incentives Incentive Motivation ACT 394

LeadBoxer

MAY 30, 2021

Business-to-business (B2B) sales involve companies selling products and services to other businesses. B2B companies either sell items to another company so they can make their own products or meet a specific need. The Purpose of a Good B2B Lead Strategy. Elements of an Effective B2B Lead Strategy.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

Hubspot Sales

AUGUST 2, 2020

With the proper tools and tactics, a sales data analysis can be straightforward without sacrificing thoroughness and practicality. Here, we'll get some perspective on sales analytics as a whole, a picture of the tactics to do it right, and some background on the best tools for it. Leverage data visualization tools.

Analytics 138

Analytics Tools Scale Hubspot 138

Zoominfo

MARCH 5, 2019

As the number of B2B technology vendors continues to grow at an unprecedented rate, the modern technology stack is in a constant state of evolution. This information, the core set of tools a business relies on, is often referred to as technographic data. The end result? Let’s get into it!

B2B 180

B2B Territories Report Vendor 180

Adaptive Business Services

MARCH 3, 2021

Social selling leverages social tools, tactics, and strategies to complement, not replace , traditional selling methodologies. It is your inbound selling tool and qualified buyers will come to you. When you reference your search, and what you found, it now becomes due diligence and it will be appreciated! Not your company … YOU.

Social Selling 105

Social Selling CRM B2B Ideal Customer Profile 105

Zoominfo

JULY 21, 2018

There’s no doubt about it — sales appointment setting is an important aspect of B2B sales and business growth. Yet, scheduling B2B sales appointments is no easy task. More Informed Buyers: B2B decision-makers often have in-depth knowledge of market and product options prior to speaking with a sales rep.

B2B 100

B2B Decision Maker Face-to-face Referrals 100

Zoominfo

MAY 3, 2020

The modern B2B customer journey is more complex and multilayered than ever before. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps. This is especially helpful in the B2B world, where sales cycles tend to be longer than B2C sales cycles.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130