Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? Are they a non-profit, a B2C company, another SaaS, etc? This information can determine how you approach a sale and what content you share with them.

Data 195

Data Account Based Marketing Demographics Segment 195

Hubspot Sales

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Let's dive in.

Top of Funnel 110

Top of Funnel Buyer Data Buyer Intent 110

Nutshell

OCTOBER 2, 2020

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer.

B2B 99

B2B B2C Social Media How To 99

Emissary

MAY 30, 2023

Although we collect dozens of metrics in these studies, there are four recent tech sales stats which should be top of mind for revenue teams, enablement leaders and field marketers… 67% of technology buyers have the same, or increased budget versus last year. Buyers expect more value from their sales partners from the very first interaction.

Enterprise 52

Enterprise Enterprise Vendor Survey 52

Smooth Sale

JULY 11, 2023

Adam Purvis is an Enterprise SaaS Sales Account Manager. He blogs about sales outreach, business software, and SEO at adamjohnpurvis.com. After several applications, I secured the final interview for a customer success position with a B2C Software-as-a-Service startup selling to realtors.

Hiring 78

Hiring Ideal Customer Profile LinkedIn Influencer 78

Hubspot Sales

FEBRUARY 16, 2022

In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot. Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers.

Hubspot 131

Hubspot Social Media Churn Sales 131

SBI Growth

MARCH 1, 2013

I have just been hired as a Sales Operations and Execution leader…I downloaded your Diminishing Authority Map. In no Sales Ops role I’ve been in have we played a part in generating or managing leads…While I feel that LG is best housed in Marketing I would be interested to hear where you have seen this.” Are they a B2B company or B2C?

Lead Rank 311

Lead Rank Lead Scoring Data Leads 311

Highspot

FEBRUARY 4, 2024

In this comprehensive guide, you’ll discover the essentials of guided selling, industry examples, and how it can transform your sales process. Guided selling personalizes the customer journey by giving sales reps real-time information to influence buyer decisions. What is Guided Selling? How Does Guided Selling Work?

Lead Rank 52

Lead Rank Benefit Lead Scoring B2C 52

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. The Ultimate List of Sales Podcasts. Listen here.

Hiring 269

Hiring Top of Funnel B2B Lead Rank 269

SugarCRM

OCTOBER 13, 2021

Whether you’re selling B2B or B2C, ultimately, you’re selling to a person and today’s buyers expect a personalized experience. Like a B2C buyer thoroughly researches a car before making the purchase, B2B buyers do complex research online and through peers on products before talking to a vendor. Business buyers are people too.

B2B 52

B2B Customer B2C Decision Maker 52

Mereo

APRIL 1, 2021

Recently, an emerging ERP software company realized this potential — and Mereo value engineering experts helped fulfill it in a uniquely rewarding way. Each competitor had created a marketing tool that might attract mid-level influencers online — but would never influence real action in a sales cycle.

B2B 81

B2B Infusion Engineering Decision Maker 81

Crunchbase

MARCH 1, 2023

The Crunchbase 2023 Influential Women in Sales List is a submission-based list. They’re launching sales podcasts, YouTube channels and startups of their own. They’re creating safe spaces to empower female professionals and championing diversity in sales, both inside and outside their organizations.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Crunchbase

APRIL 11, 2023

It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Find a balance between inbound and outbound prospecting There are two main prospecting methods used by sales reps to generate leads and prospects: outbound and inbound.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

APRIL 11, 2023

It’s a vital part of any sales strategy because it helps develop your sales pipeline and brings you one step closer to securing new customers. Find a balance between inbound and outbound prospecting There are two main prospecting methods used by sales reps to generate leads and prospects: outbound and inbound.

Ideal Customer Profile 98

Ideal Customer Profile Closing Prospecting Intent Data 98

Crunchbase

FEBRUARY 24, 2021

SaaS vendors themselves were forced to swiftly change their sales strategies amid lockdowns by implementing remote interactions with prospects and thinking digital-first. The SARS outbreak in 2003 is said to have kickstarted the dominance of Chinese B2C e-commerce companies like Alibaba. Embrace omnichannel sales .

B2C 56

B2C Scale Face-to-face Vendor 56

Zoominfo

JULY 3, 2020

As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into? Are they a non-profit, a B2C company, another SaaS, etc? This information can determine how you approach a sale and what content you share with them.

Account Based Marketing 100

Account Based Marketing Data Demographics Segment 100

Zoominfo

OCTOBER 5, 2021

Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. In fact, 90% of buyers who read positive customer success content claim it influenced their purchasing decision ( Wyzowl ).

Examples 130

Examples B2B Microsoft Case Study 130

Sales Hacker

DECEMBER 27, 2018

Time for Sales Hacker’s Annual Top 10 Sales Trends and Predictions for the Future of Sales in 2019. Due to the proliferation of modern sales technology and people’s love of it, I added a new element this time. You know, since it’s extremely apparent that the sales technology landscape keeps growing like wildfire.

Trends 107

Trends Direct Mail Intent Data Channels 107

Nutshell

APRIL 17, 2018

What’s the one thing that defines your sales activities more than anything else? A focus on customer nurturing and repeat sales? While many sales organizations use a hybrid approach that draws from a variety of selling tactics and methodologies, there is usually one element of how they sell that’s more prominent than the rest.

Lead Rank 84

Lead Rank Sales Qualified Lead Outbound Inbound 84

Crunchbase

MARCH 17, 2022

B2B marketers are catching up with the B2C space in using social media to drive revenue. Further, 75 percent of B2B buyers and 84 percent of C-level executives are influenced by social media when making purchasing decisions. Sales pros should use these social pages to tell their sales story as much as explain their careers.

Social Selling 129

Social Selling B2B Ideal Customer Profile Social Media 129

Hubspot Sales

JANUARY 12, 2018

It’s used in both B2C and B2B selling, although more commonly with consumers. For example, if you were using this idea for HubSpot Sales, your press release might read: Sales for [prospect’s company] doubled this quarter, thanks to a major increase in sales productivity and …. to your prospects and/or current customers.

Direct Mail 138

Direct Mail Lead Rank Campaigns B2C 138

Sales Hacker

JANUARY 18, 2018

Sales conferences hold a very special place in my heart. This is not only because I am the Director of Sales at an event software company, but also because I know I have a lot learn—and in-person events are my favorite way to get that learning done. For sales professionals, this probably isn’t a surprise. Sales Machine.

Conference 88

Conference Inbound SalesForce Lead Gen 88

Vengreso

JULY 12, 2023

Chances are if you are in sales, social media is already a prominent part of your personal life. Incorporating social media into the workplace has brought many opportunities, but also many questions, like, “What is sales etiquette on social media? And when you do – ask to connect. What do I mean by that?

Social Media 52

Social Media Media Social Selling Face-to-face 52

Sales Hacker

SEPTEMBER 21, 2021

In this episode of the Sales Hacker Podcast, we have Paula Shannon , Chief Evangelist at Lilt , a machine learning company focused on language translation. Join us for an engaging conversation about language, sales, career success, and embracing cultural differences in leadership. What has changed in sales over the last two decades.

Hiring 78

Hiring B2C Consumer Microsoft 78

PandaDoc

JUNE 21, 2021

Like it or not, your business needs a lead generation strategy and a sales prospecting process. You’ll also know why you need a strong sales prospecting process and exactly how that will benefit your business. It’s not so much knowing about sales prospecting vs lead generation, as knowing how and when to prioritize one or the other.

Lead Generation 98

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 98

Highspot

JANUARY 19, 2022

Sales training programs are often like that — but they don’t have to be. When done right, they can improve your team’s performance and help you move closer to your sales goals. Why sales training is important. The different types of sales training programs. The 15 best sales training programs.

Training 92

Training Lead Rank Hiring Course 92

SugarCRM

AUGUST 11, 2021

You’re basically in sales, right? Personalized content has been a no-brainer in the B2C world for many years now, but what about B2B buyers? With marketing automation software , you can manage any number of custom fields that can store information that matters to your organization. Ever been asked what you do as a marketer?

Buyer 49

Buyer Marketing Buying Cycle Campaigns 49

Troops

AUGUST 7, 2018

Today, Andrew oversees multiple sales teams at Square. Andrew has been building out sales teams at Square for the last four years. Not just one sales team, but a bunch of them: Sales Development: global inbound lead qualification. Vertical Sales: full sales-cycle BDRs and AEs. How to Motivate a Sales Team.

Top of Funnel 91

Top of Funnel Motivation Compensation How To 91

Zoominfo

MARCH 4, 2018

Technological advancements can transform any industry or job function overnight — including B2B sales. Throughout the sales cycle you’re getting to know a company’s decision-makers, working to improve enterprise-wide operations. Instead of living in on-site software systems, CRM data is hosted on the cloud.

B2B 130

B2B Decision Maker CRM Lead Rank 130

Pipeliner

MARCH 5, 2021

In this article, we look at what it takes to master a sales process that will skyrocket your business to success. Armed with this information, you will have a more complete picture that will allow you to uncover new touchpoints and business opportunities that will guide your sales efforts toward ultimate success. Qualify Sales Leads.

Marketing Qualified Lead 87

Marketing Qualified Lead B2B Sales Qualified Lead Lead Rank 87

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. The goal is to ensure that the prospect is aware of the brand as it lowers the barriers when the actual sales call / sales interaction is made. Introduction.

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

Hubspot Sales

OCTOBER 29, 2017

in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. Clearly, if your team needs sales training, there's a lot of options out there. Best Sales Videos. Sales Videos by Well-Known Selling Experts. Companies spent approximately $2.2B

Channels 112

Channels Video Training Hiring 112

Sales Hacker

APRIL 15, 2019

This week on the Sales Hacker podcast, we speak with David Katz, Senior Director of Sales and Customer Solutions at Intercom. If you missed episode 52, check it out here: Building Sales Coaching and Training Framework w/ Rob Jeppsen. Why the word “no” should be embraced within a sales process. What You’ll Learn.

Enterprise 59

Enterprise Enterprise Hiring Top of Funnel 59

SalesLoft

AUGUST 6, 2014

He began his career in sales development at Gigya, where he managed a team of 8 SDRs conducting outreach in Europe and Latin America. At Salesloft and Datanyze , we spend the majority of our time helping sales development teams. We’ve learned lessons from some of the best (and worst) efforts in sales development.

Hiring 52

Hiring Coremetrics Omniture LinkedIn 52

Artesian Solutions

JUNE 28, 2018

Their B2C experiences influence their B2B buying behaviours and decisions. According to a recent study by Miller Heiman , the buyer-seller gap is indeed real – customers are continually changing how they approach the decision-making process (as a result of fast-paced changes in the B2C world), but sellers are not keeping up.

Customer 45

Customer B2C Report Buyer 45

Sales Hacker

JANUARY 4, 2022

In this episode of the Sales Hacker Podcast, we have Jason Bay , Chief Prospecting Officer at Blissful Prospecting , a company he built to coach B2B reps in outbound sales. Join us for a high-energy, people-focused conversation about doing a complete 180 with your outbound sales framework. Subscribe to the Sales Hacker Podcast.

Cold Calling 78

Cold Calling Outbound Segment Call-back 78

SBI

FEBRUARY 12, 2013

Factor in what many consider to be more B2C platforms like Twitter, Facebook, Pinterest, and Instagram and you can quickly feel awash in too much of a ‘good’ thing. You’ll walk away with 10 different ideas that can help your sales team be more effective, save time and close more deals. Demand that your email system serves you better.

Social Selling 135

Social Selling Scale Webinar Metrics Networking 135