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5 Ways Corporate Values Benefit Your Company

Sales and Marketing Management

Captured in a few simple words that are easy to remember and articulate, these principles should demonstrate what sets you apart as a company. They also serve to guide how everyone in your organization is to operate in order to succeed in your company. Here are 5 reasons they’re so important to your business: Focus.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. You’ll get high ROI. Source: Campaign Monitor.

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How Mission-Driven Companies Benefit From Founder-Led Sales

Alice Heiman

In mission-driven companies, founders often deliver the most compelling pitch. She then set about recruiting a sales and marketing team to support the sales process across the entire customer journey. It’s not surprising that Bronwyn Spira, after trying many different sales strategies, landed back on the founder-led model.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.

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Cultivating Talent: A Guide to Starting a Scholarship Program for Your B2B Company

Sales and Marketing Management

There are several benefits to creating a scholarship program. Here’s why your B2B company needs one. The post Cultivating Talent: A Guide to Starting a Scholarship Program for Your B2B Company appeared first on Sales & Marketing Management.

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6 Benefits Of A Social Media Strategy For Your Go-To-Market Strategy

Zoominfo

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Key Benefits Of B2B Social Media Marketing Strategies For Your GTM Plan.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Making the changes that directly impact revenue growth will be different for every company, but the effort can reap large benefits.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.