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Why You Can’t Deliver Virtual Training With Legacy Tactics

Allego

Companies around the globe have canceled sales meetings and training sessions and are enacting work from home policies to help prevent the spread of COVID-19. Traditional training and sales enablement approaches won’t solve this challenge. Traditional training and sales enablement approaches won’t solve this challenge.

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The Comprehensive Guide to Consolidating Your Marketing Tech Stack

Zoominfo

Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. “We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. What is a Marketing Technology Stack?

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

With generative AI, this process can become much simpler: AI tools can quickly process and analyze competitor data to identify market trends and opportunities at scale. With Chorus AI post-meeting summary notes, prospect discovery calls can be transformed into actionable reports for marketers.

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The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

Step 3: Wordsmith gymnastics is applied to transition features to benefits. It seldom answers the most pressing questions of the prospective buyer. Marketers have literally cracked the code on what to communicate to their prospective buyers. Formal training materials. Demand Generation campaigns.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Social Prospecting Guidance. A modern prospecting methodology that fills the funnel with opportunities. Generates meetings with decision makers inside of your target prospects. Role of Marketing: Training and quick reference guidance on social selling best practices. Generate budget investment. In Summary.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

Like a number of our clients, they are moving towards a stronger sales-led oriented culture, recognizing the benefit of higher growth rates across all parts of the organization. We immediately saw the benefit of their doing so and gladly helped. How often do your sales leaders participate in prospect or client meetings?

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

Sure, we were still going to create marketing materials, sales tools, demand generation activities, feed content to corporate marketing and do a lot of product positioning training in the field. But the dialog we would wrap around our products would be completely different than problems-features-benefits. Winning is fun!