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6 Ways to Establish a Trustworthy Brand

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The strongest brands have one thing in common– a loyal base of trusting customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Be transparent. Own up to mistakes.

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6 Ways to Establish a Trustworthy Brand

Zoominfo

The strongest brands have one thing in common– a loyal base of trusting customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Be transparent. Own up to mistakes.

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May 2019 B2B Blog Post Round-Up

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Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. 15 Times Marketers Won with Personalization. But, as consumers evolve so must our marketing tactics. Let’s get into it!

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9 Data-Driven Ways to Use Generative AI for Marketing

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Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

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Conquering the Fear of Public Speaking Ignites Business Growth

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Photo by Gigxels via Pixabay Attract the Right Job Or Clientele: Conquering the Fear of Public Speaking Ignites Business Growth Our collaborative blog offers insights into how Conquering the fear of public speaking ignites business growth. Every time you speak, you’re putting your brand out there. Be Inspired and Inspiring!

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Do You Want Key Tips for Better Business Marketing This Year?

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Attract The Right Job Or Clientele: Note: Our collaborative Blog offers insights upon asking, ‘ Do You Want Key Tips for Better Business Marketing This Year? You have much to think about when you are trying to focus on making the right choices and being able to improve your company marketing this year. Utilize Social Media.

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Influencer Marketing 101: The Beginner’s Guide

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If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?