6 Ways to Establish a Trustworthy Brand
Zoominfo
MARCH 28, 2018
The strongest brands have one thing in common– a loyal base of trusting customers. Jim Stengel, former global marketing officer of Procter & Gamble puts it best, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. Be transparent. Own up to mistakes.
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