Sales Hacker Training

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Uses the language of the different buyer personas.

Enterprise 105

Enterprise Enterprise Hiring Ideal Customer Profile 105

Vengreso

DECEMBER 20, 2018

We’ve all heard how critical it is for sales organizations to work on marketing/sales alignment, but my guest on this episode of #SellingWithSocial goes a step further to make the two a powerful combination that closes more deals. Learn how to go beyond #marketing #sales alignment to increase conversions. Be sure you listen!

SAP 100

SAP Marketing Ideal Customer Profile Siebel 100

BuzzBoard

MAY 8, 2023

Small and medium-sized businesses (SMB) have become prominent buyers of technology, more so in the last 5 years. Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. To be more specific, 268 million digital buyers existed in the U.S.

Marketing 52

Marketing Lead Rank Trends Scale 52

BuzzBoard

MAY 8, 2023

Small and medium-sized businesses (SMB) have become prominent buyers of technology, more so in the last 5 years. Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. To be more specific, 268 million digital buyers existed in the U.S.

Marketing 52

Marketing Lead Rank Trends Scale 52

DiscoverOrg Sales

DECEMBER 18, 2018

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Check out the top 100 companies at the end of this post.

Company 156

Company Prospecting Oracle Transportation 156

Pointclear

SEPTEMBER 27, 2012

My guest today is Dave Munn who has been President and CEO of ITSMA since 2000, having led ITSMA's global expansion to become the leading B2B marketing association for technology, professional services, and telecom companies. 2012 Trending: Significant Transformation for Marketing Groups. New marketing channels.

Social Media 170

Social Media Marketing Outsourcing Services Hiring 170

Close.io

AUGUST 30, 2019

In other words, we are experiencing the product-led era that came as a replacement to the marketing and the sales-led one. How is product-led different than marketing-led? With PLG, modern software companies manage to reduce overhead costs by massively reducing the cost of marketing and sales activities. Final thoughts.

Top of Funnel 90

Top of Funnel Lead Rank Marketing Sales Qualified Lead 90

Score More Sales

MARCH 25, 2014

Just four years ago, I had a different target market and was giving workshops around the U.S. LinkedIn is certainly a social selling tool and Koka the perfect representative of how adding insight to help potential buyers builds your brand. She helped spearhead social selling at Oracle.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

InsightSquared

APRIL 12, 2018

Marketers look to their marketing automation platforms (MAPs) not only to execute many of their demand generation activities, but also to understand the effectiveness of their marketing programs. However marketers are largely dissatisfied with the reporting their MAPs offer. Here’s why: It’s complex and hard to get right.

Vendor 63

Vendor Analytics Report Marketing 63

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. Feel free to jump ahead: What is account-based sales and marketing? Issues with one-to-many and one-to-few ABS and marketing programs. What is personal account-based sales and marketing?

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

Seismic - Sales Effectiveness

JUNE 18, 2019

Fifty-seven percent of the information buyers need they gather on their own before they’re even in touch with a salesperson, meaning it’s more important than ever for salespeople to be sharp, prepared, and add new value. We can make you better and here’s how and here is who we’ve done it with before…” – John. Balance “Science” and Gut.

B2B 40

B2B Buyer Analytics Oracle 40

Igniting Sales Transformation

MARCH 4, 2019

Everyone knows that sellers need to prospect, qualify leads, demonstrate value and business acumen in their outreach to buyers, I kicked things off by asking Kristina what is happening in the market now that dictates what buyers want, so that sellers can better focus? Listen and enjoy and insightful, power packed interview!

Microsoft 91

Microsoft Lead Rank Oracle Conference 91

Mindtickle

AUGUST 7, 2020

Lucky for our global enterprise customers, our new go-to-market partnership with MEDDIC Academy makes this all a reality. MEDDIC has been used by many well-known software and SaaS vendors like SAP, Oracle, Salesforce.com and EMC for years, and is regarded as one of the most effective around.

Sales Qualified Lead 80

Sales Qualified Lead Top of Funnel Leads Marketing Qualified Lead 80

Mindtickle

MAY 10, 2022

According to Oracle, following up with a prospect they know isn’t interested is one of the top five frustrations reps have with their jobs. Oracle found that 11% of prospects ignore sellers because the seller wasn’t properly prepared for their conversation. Qualifying leads. Building relationships with customers.

Ideal Customer Profile 52

Ideal Customer Profile Training Lead Rank Lead Scoring 52

SBI Growth

OCTOBER 2, 2012

They prefer to work solo and don’t very effectively engage resources like presales or product marketing. For Cincom to compete with 800-pound gorillas like Oracle and SAP, they needed a high-touch, high-tech approach. Job fit profiles vary depending on the buyer and the sales process. Start with the buyer persona.

Hiring 306

Hiring Ideal Customer Profile Face-to-face Oracle 306

SBI

FEBRUARY 26, 2019

Seismic, the recognized leader in sales and marketing enablement, today announced that the company now boasts more than 70 integrations across the technology ecosystem found among sales and marketing teams. For enterprises to truly align their sales and marketing teams today, their technologies need to be aligned as well.

Eloqua 65

Eloqua Siebel Marketo Oracle 65

SBI

JUNE 21, 2018

As a Senior Director of Sales Consulting at Oracle, Tod and his team of Sales Engineers and Solution Consultants support the sales team in their division and are responsible for onsite and remote demos. Trying to fulfill demo requests in multiple languages in different markets. Product Marketers. Account Based Marketers (ABM).

Account Based Marketing 139

Account Based Marketing B2B Oracle Sales Cycle 139

Sales and Marketing Management

JUNE 2, 2017

Author: Paul Nolan, Editor, Sales & Marketing Management. Warren Buffett’s annual letters to Berkshire Hathaway shareholders are pored over by millions of investors who hope to glean every ounce of wisdom the “Oracle of Omaha” has to offer. A company’s marketing messages should reflect that same sort of confidence.

Education 153

Education Competition Oracle Exact 153

DiscoverOrg Sales

JANUARY 29, 2019

For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. In B2B sales and marketing, a company’s installed technologies – their tech stack – includes: Software products. Marketing automation tools, and more. Web servers. Programming languages. Integrations.

Ideal Customer Profile 202

Ideal Customer Profile Lead Rank Lead Scoring How To 202

Pointclear

OCTOBER 31, 2013

I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Jamie Turner, The 60 Second Marketer, Are We Returning to the Days of "One-to-Many" Marketing?

Follow-up 207

Follow-up Lead Rank Lead Scoring Social Media 207

Highspot

DECEMBER 21, 2021

“Gartner estimates that revenue in the sales enablement market came to $1.7 Gartner®, Market Guide for Sales Enablement Platforms, 2021)*. . Gartner, “Market Guide for Sales Enablement Platforms”, Melissa Hilbert, Mark Paine, Alastair Woolcock, Doug Bushée, August 17, 2021. billion in 2020, an increase of approximately 12.1

Hiring 52

Hiring Microsoft Oracle Engineering 52

Mindtickle

AUGUST 7, 2020

Lucky for our global enterprise customers, our new go-to-market partnership with MEDDIC Academy makes this all a reality. MEDDIC has been used by many well-known software and SaaS vendors like SAP, Oracle, Salesforce.com and EMC for years, and is regarded as one of the most effective around.

Sales Qualified Lead 52

Sales Qualified Lead Top of Funnel Leads Marketing Qualified Lead 52

Highspot

MAY 5, 2020

Thomas’ experience, market knowledge and passion for solving customer challenges will be instrumental in how we support DACH businesses in driving strategic growth.” Highspot empowers salespeople to become trusted experts and because of this, we have an immense opportunity to help DACH companies deliver better buyer experiences.”

Lead Rank 52

Lead Rank Lead Scoring Microsoft Oracle 52

Showpad

NOVEMBER 1, 2019

Don’t forget to change your clocks, and don’t miss the latest Sales, Marketing, and Enablement updates: Why Digital Transformation Projects Fail and How to Overcome It. Showpad Appoints Oracle and Marketo Veteran Helen Yu as First Chief Customer Officer. One in Three B2B Marketers Cite Data as Critical Challenge.

Sales Enablement 40

Sales Enablement Marketo Oracle Face-to-face 40

SalesLoft

FEBRUARY 6, 2020

It’s the job of great revenue professionals to open the buyer’s eyes to new concepts and realities they never knew. Market trends. SalesLoft CEO Kyle Porter says, Spike Lee has opened my eyes to concepts and realities I never knew prior to watching his films. Track: Revenue Leadership & Strategy.

Film 76

Film Sage Oracle Education 76

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Wednesday, November 08, 2006 TCA Champ - Oracle or Microsoft SQL Server?

Oracle 40

Oracle Microsoft ROI Outsourcing Services 40

Pointclear

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Cost per Lead 154

Cost per Lead Top of Funnel Outbound Sports 154

SBI

JUNE 12, 2019

An accomplished enterprise SaaS leader with over 15 years of experience bringing innovative and disruptive technology to market, Derek has worked for organizations from sales enablement tools like BigMachines (acquired by Oracle) to marketing analytics platforms like Adometry (acquired by Google).

Hiring 63

Hiring Enterprise Enterprise Leads 63

The ROI Guy

SEPTEMBER 10, 2015

Over 95% of B2B buyers demand proof that you’ll deliver value, demanding financial justification / ROI quantification prior to purchase approval. Yet, only 7% of buyers say your content and sales reps as value-focused. There is a decided Value Gap between the approach buyers want you to have, and what most B2B vendors are delivering.

Lead Rank 49

Lead Rank Lead Scoring Oracle SAP 49

SalesforLife

MAY 13, 2019

The stats are in and it’s clear that B2B buyers have changed the way they do business in this rapid change but have you or your sales team adapted to this constant change? In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. My evolution since 2000 looked like this.

Policies 73

Policies ACT Hiring Face-to-face 73

Sales Hacker

AUGUST 8, 2018

Buyers may chase a product once in a while (maybe if you are Apple or Nike). But for the most part, reality tends to move the other way: sellers need to chase after buyers to keep their business afloat. Eliminate wasteful duplication of sales and marketing efforts by tracking every activity and engagement. Email Marketing.

CRM 80

CRM Lead Rank Lead Scoring Trends 80

The ROI Guy

OCTOBER 21, 2015

Despite the growing need to convince buyers as to the unique value you can deliver, the traditional Business Case - long a staple of value selling - may be losing it’s luster in driving sales success. IDC reports that 95% of purchase decisions require a formal business case.

Lead Rank 73

Lead Rank Oracle ROI Lead Scoring 73

Artesian Solutions

FEBRUARY 25, 2019

Technology companies represent some of the biggest game changers on the planet, but they’re not immune from changing buyer behaviours and rapidly evolving customer expectations. Nor are they immune from the constant challenge to remain relevant and differentiate their service in a market that takes no prisoners.

Oracle 40

Oracle SAP Enterprise Enterprise 40

Crunchbase

MAY 14, 2020

G2 has become the leading business-to-business tech review platform with over 800,000 reviews read by over 3 million tech buyers every month. VP of Marketing at Outreach. After jumping from his role at Outreach as evangelist and podcast host, Scott Barker now leads Sales Hacker in helping its partners achieve marketing and sales goals.

Top of Funnel 132

Top of Funnel Scale Twitter LinkedIn 132

SalesLoft

DECEMBER 1, 2021

Andy has worked for leading sales organizations, including Oracle and Sprinklr, and has sold to some of the world’s largest enterprises. . MEDDIC stands for Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, and Champion. Listen to Andy Whyte reveal the tell-tale signs of a true influencer. .

Sales Cycle 52

Sales Cycle Top of Funnel Decision Maker Hiring 52

Igniting Sales Transformation

JULY 18, 2018

In their Growing Buyer Seller Gap report , CSO Insights notes that only 53% of salespeople are meeting or exceeding their sales quotas. One big reason this is happening is that there is a huge gap – or disconnect – between what buyers want and expect from salespeople. She has also worked at Oracle as well as Hewlett-Packard.

Microsoft 48

Microsoft Customer Hiring Oracle 48

Sales Hacker

MAY 27, 2019

After 16 years at IBM, Scott has learned a thing or two about assessing marketing strategy and how effective your product is. How to assess your go to market strategy. The Flip Between Sales and Marketing [29:09]. A friend invited me to Oracle where I spent four years. The Flip Between Sales and Marketing.

Scale 60

Scale Lead Rank Oracle Up-Sell 60