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Buyer Personas and Perception

Janek Performance Group

Does your sales approach take buyer personas into consideration? Deeply knowing “who” you are selling to is critical in developing a successful sales approach. In this article, we will explore the concept of buyer personas and how sales reps can apply the principles of perception and persuasion for improved performance.

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You Need To Trust You

The Pipeline

As people ascend from their quarantine, fix up their hair, and realize their sales, or specifically quota retirement, needs attention. Other than a grey-haired sage, I am confident in saying none of the voice on LinkedIn have either. It’s too early to tell the long-term impact on sales and selling. How typical for the tribe.

Sage 361
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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

It would mean I’d shift the way I went to market as well as iterate my message. In my opinion, (no matter how humble, at times, I think that opinion is ), I know we all have more to give – and I have more to give over and above training sales teams just as you have more to give, too. Do I enjoy sales training?

Travel 195
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Success Is The Road Ahead

The Pipeline

For years people and “sales experts,” have been telling us that sales as a profession, was going to shrink dramatically and salespeople will be replaced by a host of more efficient and cost-effective alternatives such as automation, artificial intelligence, and more. Buyers vs Prospects. Time Reveals All.

Lead Rank 212
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Shock Treatment – Sales eXchange 192

The Pipeline

Last Monday I posted about the overlooked opportunity in that segment of buyers know as Status Quo , pundits and sellers alike commiserating each other about the difficulty of selling to a ready group of buyers, vs. taking orders from self-declared buyers. You can build the better mouse trap, Trap 2.0,

Sage 274
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Marketing to the Multitasking Archetypes of Carl Jung

Increase Sales

Every day is filled with new marketing research especially with the ongoing influence of mobile technology. Potential customers or buyers who own multiple devices suggest a strengthening of the reliance on smart devices along with gaming consoles for: Inspiration. Each pathway is driven by specific needs. Information. Communication.

Sage 125
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What Are You Willing To Learn To Grow?

The Pipeline

In sales, this is further influenced by when you started selling. Digital natives will naturally see things differently than digital immigrants , especially when it comes to sales tools. The 2020 Nostradamus of Sales. Remember all those sages who predicted that the population of professional sellers would decline by 25%.

Sage 218