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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

How do B2B buyers tell one internet security company from another? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. Yet, when Salesforce surveyed sales pros in 2022, only 28 percent said they expected to meet or exceed quota this year. None of us stands out to B2B buyers.

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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

I wrote that in 2013, back when virtual sales meetings weren’t the only option. We’ve had to make do with virtual sales meetings, and that has affected many B2B sales pros’ ability to access new customers and to make real-world connections. The Problem with Virtual Sales Meetings. But not referral sellers. It gets even better.

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Top 10 Tips for Drama-Free Virtual Sales Meetings

Allego

Virtual selling is a new way to sell—and it’s so much more than simply moving your meetings online. Some of you may think, “The best way to sell is face-to-face” or “Technology creates a barrier between me and a buyer.” For virtual selling, the anchoring technology is the virtual meeting platform. GoToMeeting.

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Buyers Using ChatGPT……

Partners in Excellence

There’s a lot of excitement from sellers about the power of AI tools like ChatGPT, we can inflict infinite amounts of content on unsuspecting prospects. We can meet and exceed Gartner’s projection of 66 touches per meeting with all sorts of sequences that can be generated in a few minutes. Where could we go wrong?

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey. Effective meeting engagement tips - pre, during and after. You will learn: What sales engagement is. Effective communication techniques.

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Ignoring The Buyers’ State of Readiness

The Pipeline

But they are completely ignoring the buyers’ state of readiness. That is the time between NOW, and when the buyer indents on making a decision. Most materials provided to salespeople or made available for buyers directly is geared towards one type of prospect. The challenge is that the number of Active Buyers is tiny.

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Utilizing Buyer Personas in a Business Development Strategy

Janek Performance Group

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. There, he introduced the importance of buyer personas. These are the players sellers most need to meet, engage, and interest.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.