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Lead Generation: Whose Job Is It, Anyway?

The Sales Hunter

Black looks at a common misconception out there about lead generation. “Salespeople should not generate their own leads.” ” That’s what more than one marketing executive told me at a recent sales and marketing event. Let them follow up on the leads that marketing provides.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Marketing and sales teams rely heavily on one another to drive business. After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Table of Contents How can Sales and Marketing collaborate? Case studies. Training webinars.

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

We’ve gathered a list of the best lead generation tools on the market today. Building a successful business starts with great leads. Previous generations spent hours making phone calls or blindly visiting businesses, asking to speak to the person in charge. Technology has brought a new way to target leads.

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How to Move Past Bad Press to Enjoy the Good

Smooth Sale

Still, it doesn’t need to be if your business fights back. Move Past Bad Press to Enjoy the Good Engage a PR Firm Sometimes, you need to call in the big guns. Whether that means revising a policy, making a product safer, or improving customer service, show your audience that you’re committed to change.

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Is It Time To Improve Customer Care for Growth?

Smooth Sale

My Story Sales Depend Upon Customer Care Excellence As a former salesperson, I would ask each new prospective client how they prefer to work with their sales representatives and what standout qualities they seek from the salesperson and the company itself. My question set my prospects back on their heels in complete surprise.

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Why Did The Move from Outside to Inside Sales Take So Long?

Understanding the Sales Force

By the way, inside sales is a term that no longer works for me because it could refer to any of the following roles: Customer Service - solving problems. Lead Generation - generating leads. Appointment Setting - scheduling first meetings or calls. Order Fulfillment - taking orders.

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Five Ways to Increase Sales for Your Small Business

Smooth Sale

One may benefit from offering cut-price deals, while another may find that providing a more customized service helps them to attract higher-paying customers. The best approach for your business will likely depend on many factors, including your industry, target market, and product or service you offer.