Zoominfo

SEPTEMBER 7, 2021

Identify companies in your ideal customer profile that may be impacted by current events, legislation, or market trends. Monitor the news to target segments of the market that have been affected by headwinds or tailwinds. Trigger Recent market developments (e.g.

Campaigns 100

Campaigns Ideal Customer Profile Segment Trends 100

No More Cold Calling

JANUARY 14, 2021

You might also get so-called leads from your website, special offers, email campaigns, direct mail, trade shows, advertising, and conferences. The post Don’t Miss This Event: The Gatekeeper Died appeared first on No More Cold Calling. We’re all familiar with “bought” lists. But until you qualify them, names are not sales leads.

Gatekeeper 265

Gatekeeper Referrals Cold Calling Telemarketing 265

Hubspot Sales

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Social Media 104

Social Media Google Hiring How To 104

Apptivo

DECEMBER 26, 2022

News & Events. Look at every event happening inside the organization with a PR prism and communicate every such event to Leads. Measuring return on investment will help establish long-term campaign goals and will enable businesses to assess the effectiveness of various strategies. Test and optimize your campaigns.

Lead Nurturing 52

Lead Nurturing Campaigns Lead Rank Lead Scoring 52

Zoominfo

OCTOBER 18, 2018

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. But for now, let’s look at five ways you can use AI to improve your next event!

Lead Rank 196

Lead Rank Lead Scoring How To Promotion 196

Zoominfo

SEPTEMBER 8, 2019

There’s no way around it—industry conferences and networking events are expensive. But, live events provide a unique opportunity for your team to network, develop important skills, and ultimately improve your business. If you send your team to conferences and events, they’ll learn new skills and develop existing ones.

Conference 162

Conference B2B Face-to-face Scale 162

BuzzBoard

JANUARY 24, 2024

Tailoring campaigns, in digital marketing, to suit the unique needs of small businesses is crucial to build lasting success. Salespeople can optimize digital marketing campaigns by emphasizing the importance of Local SEO. This could include highlighting community involvement, local events, or exclusive promotions for local customers.

Small Business 52

Small Business Small Business Ideal Customer Profile Campaigns 52

Nutshell

DECEMBER 28, 2020

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. One such campaign is called a drip email campaign. Lead nurturing.

Campaigns 115

Campaigns Top of Funnel Email Marketing Lead Nurturing 115

Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Identify Who’s Going to the Event. Prioritize Pre-Event Outreach.

Trade Show 100

Trade Show Lead Generation Sales Qualified Lead Leads 100

Smooth Sale

OCTOBER 28, 2021

Attract The Right Job Or Clientele: Note: Our collaborative Blog provides insights on, ‘Traditional marketing ideas to always include in your campaign.’ While there are many ways to market your business, it’s always good to include some traditional marketing ideas in any campaign. To Always Include in Your Campaign.

Campaigns 78

Campaigns Marketing Advertising Advertising 78

SBI

MAY 5, 2020

Time for Sales and Event Teams to be Equal Partners. This will therefore have three positive effects, on the conferencing and events industry: A lot of businesses will discover they don’t need their current amount of office space as more more people can actually work from home very effectively with the tools now available.

Face-to-face 119

Face-to-face Follow-up Lead Capture Airlines 119

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Lead Rank 78

Lead Rank Campaigns Top of Funnel B2C 78

Hubspot Sales

JULY 12, 2019

When I first built my email list, I was ready to create some drip campaigns. Identify the goal for your drip campaign. Drive registrations for an upcoming event. Once you've determined your goal for the campaign, think through who will be segmented into this drip. Determine how someone ends up in this campaign.

Campaigns 119

Campaigns Case Study Segment Hubspot 119

Zoominfo

NOVEMBER 1, 2022

Which events or activities should trigger the play? This can be a strategy for cross-functional alignment, campaign building, leveraging certain plays, and even M&A. “We’ve For each play, these teams create a standard bill of materials that includes the following: What’s the mission of the play? Who are we targeting?

Hiring 100

Hiring Intent Data Intent Scale 100

Appbuddy

JUNE 16, 2022

Types of SMS campaigns. With SMS, you can create campaigns for different purposes. Here are a few examples of the most common (and effective) types of SMS campaigns and tips on how to execute them: 1. Opt-in campaigns. The opt-in campaign is the first message your subscribers will see from you. Welcome campaigns.

Campaigns 52

Campaigns Marketing Discount Loyalty 52

InsightSquared

SEPTEMBER 11, 2019

Before we dive in, let’s cover the basics: what are campaign attribution models and why are they important ? . You have a starting point (the campaign) and a finish (the deal), and it is your attribution model that will reveal how your buyer travelled from point A to point B. Heck, it could have been three different campaigns!

Lead Rank 59

Lead Rank Campaigns Top of Funnel B2C 59

Sales Hacker

JUNE 19, 2019

Don’t get me wrong… I am all for well-thought-out email blasts and industry events. Let’s look at three specific live chat campaign examples that you can incorporate in your sales strategy to generate more leads and boost revenue. 3 Live Chat Campaigns That Are Perfect for Sales. Lead bot” campaigns. Demo sign-ups.

Campaigns 94

Campaigns Top of Funnel Lead Gen Scale 94

Zoominfo

MARCH 4, 2021

Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient. A lead nurture campaign sends them reminders and content to gain more of their interest.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

Zoominfo

JULY 15, 2019

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing campaign or event. Samples and free trial campaigns.

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Sales Hacker

MARCH 23, 2020

In a good year, most of the best sales conferences are physical events where you can attend sessions, rub elbows with thought leaders, and make new connections. Here are the top virtual sales conferences, events, and training you need to know about. One-day events. The Best Virtual Sales Conferences & Events in 2020.

Conference 78

Conference Webinar Metrics Travel Industry 78

Zoominfo

OCTOBER 5, 2021

Brand activation refers to a campaign, event, or interaction through which your brand generates awareness and builds lasting connections with your target audience. 4 Types Of Brand Activation It’s true that brand activation requires a lot of prep work, perhaps more so than the typical marketing activation campaign or event.

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130

Sales Hacker

FEBRUARY 14, 2018

In this article, you’ll learn how to align your event sales strategy to your marketing team’s activities to maximize your event success. Never is that more true than when attending a professional sales conference , trade show or networking event. Sales & Marketing Alignment… BEFORE Events.

Marketing 78

Marketing How To Social Media Campaigns 78

eGrabber

FEBRUARY 23, 2022

Then you will definitely need a successful cold email campaign strategy. A cold email campaign strategy will not only make your prospects read your emails but also reply to your emails as a part of your campaign. Building a Successful Cold Email Campaign Strategy. Let’s dive in and have a look at the key elements.

Campaigns 40

Campaigns Webinar Metrics Strategy Email Marketing 40

Zoominfo

DECEMBER 15, 2020

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. BASHO emails are a specific kind of personalization strategy, ready for you to use in your next targeted campaign.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Pointclear

OCTOBER 5, 2018

The CMO of a Fortune 500 company offered the CRO the following options regarding spending $100,000 on a marketing campaign. 81 highly qualified sales opportunities with the right contact who has a need backed by some form of compelling event. The CMO came up with these options because he was fed up.

Lead Generation 113

Lead Generation Sales Qualified Lead Lead Rank Lead Scoring 113

Sales and Marketing Management

FEBRUARY 22, 2021

Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. Then, during the summer, we launched a new series of events that were shorter, 20 to 30 minutes long, and focusing on broader industry topics. Virtual Events.

Webinar Metrics 177

Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Sales and Marketing Management

FEBRUARY 15, 2021

Many sales organizations have pivoted to virtual events rather than simply canceling major sales events. Sales leaders looking for a rapid start in 2021 should design and deliver virtual events that inspire, inform and connect their sellers, and set the stage for effective virtual support throughout the year. Virtually Connect.

Education 194

Education Film Channels Cancellation 194

SugarCRM

AUGUST 5, 2021

Now is so not the time to write, design, segment, test, and send a brand-new email campaign. But you don’t have to start from scratch every time a campaign is scheduled to go out. Try building a library of email templates based on different categories of correspondence, such as newsletters, customer updates, event registrations, etc.

Campaigns 29

Campaigns Video Segment Webinar Metrics 29

SugarCRM

DECEMBER 16, 2021

Events are a lot of work! Equally important, the way you handle your post-event emails to attendees and non-attendees will influence your event’s success, and we’re here to show you how to wrap up a successful event in just 5 easy steps. Pay attention to detail components such as what to do post-event day one, two, etc.,

Trade Show 26

Trade Show Campaigns Follow-up CRM 26

SugarCRM

OCTOBER 7, 2021

As a marketer, you are happy with your campaign since you’ve spent months planning and executing. But what do you do when your campaign is over? Far too often, we dedicate hours upon hours to planning and executing campaigns, never to measure whether our efforts paid off. Do you know your campaign’s effectiveness?

Campaigns 26

Campaigns Marketing Lead Rank How To 26

Connext Digital

NOVEMBER 21, 2023

With personalization on the rise, our team can help you find the perfect targeting segments for your campaigns. Live Video Streaming Integration At major events or product launches, live video streaming has become key. In 2024, we’ll see this integrated directly into more email campaigns.

Email Marketing 98

Email Marketing Trends Marketing Campaigns 98

Zoominfo

AUGUST 31, 2020

Go-to-market plays : Upsell campaigns, Net Promoter Score campaigns, customer referral campaigns, loyalty program rollouts, and automated customer service surveys. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Market Expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MAY 25, 2022

This data is important to sales and marketing leaders early in the sales cycle because it helps identify opportunities, target displacement campaigns, and introduce a talking point. Now you can plan your next marketing campaign or start prospecting into your top accounts. Or can you? Because it does.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

APRIL 23, 2021

Triggering event: A small company secures a round of funding (check). Triggering event: Using Scoops, a sales rep at ZoomInfo discovers that a company has a new sales or marketing leader. Triggering event: A sales rep is alerted when a certain company “spikes” in consuming content related to ZoomInfo’s competitors.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive.

Company 130

Company Policies Face-to-face Campaigns 130

Zoominfo

MARCH 1, 2021

Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. Event attendance Number of email opens — from campaigns Email bounce rate Referral traffic Net promoter score (NPS) Brand awareness and reputation.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

SugarCRM

AUGUST 16, 2022

Onsite events. The evaluated data included webheads, submissions, email opens and clicks, and event attendants. What makes BDRs the frontline for your lead nurturing campaigns, granting a more efficient workflow between sales and marketing? Online content (e.g., blogs, whitepapers, guides, analyst reports). Feedback surveys.

Lead Rank 26

Lead Rank Ideal Customer Profile Campaigns Marketing Qualified Lead 26