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Are You Building Pipeline in Squads or Pods?

SalesforLife

Over the last couple of years, many of our customers have been asking us to identify the go-to-market strategy, and specific execution points, around selling in teams. Here’s a basic framework for our case study format that you can start with. This is why pods or squad selling are becoming so critical.

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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

A strong strategy using vertical marketing best practices can help reach these cross-functional buyers, drive inbound leads, and help solution providers differentiate themselves in crowded markets. You will also want to keep in mind where you have the best chance of getting testimonials or branded case studies. Listen first.

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Leveraging Professional Certification to Elevate Your Career in Sales & Marketing

SMEI

Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly. Throughout my career progression, from territory management to executive leadership, my SCPS and CSE certifications continue to be the foundation of my skills and success.

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20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Continue reading. 16 Key Takeaways from the 2017 Growth Acceleration Summit.

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How to Train a Sales Team on Products: Use Modern Software, Not Old-Fashioned Training Techniques

Bigtincan

So if your enterprise has a special product catalog for the southwest sales territory, the search would automatically surface documents that apply to that territory. By making knowledge transfer nearly effortless, your team is more likely to replicate successful sales strategies.

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How to Create an Effective Sales and Marketing Plan

Highspot

Here are the key differences between a sales plan and a marketing plan: Focus and Objectives Sales Plan: Primarily focuses on the activities and strategies to drive direct revenue generation. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.

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How to Create an Effective Sales and Marketing Plan

Highspot

Here are the key differences between a sales plan and a marketing plan: Focus and Objectives Sales Plan: Primarily focuses on the activities and strategies to drive direct revenue generation. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts.