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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Every company and product is different, so every GTM strategy should be unique.

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9 marketing trends that will dominate 2019

PandaDoc

It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. Keep reading to learn how you can shape your marketing strategies in the coming year. Marketing teams will create and distribute more video content. Integration of different marketing channels will become more common.

Trends 88
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Social Media Demand Generation: A Q&A

Zoominfo

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Take a look at your marketing tech stack.

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5 Reasons to Invest in B2B Conferences and Events

Zoominfo

Another obvious benefit of industry events is the opportunity to network with other companies, industry experts, and other notable members of your community. Not only will your employees form personal connections, but they’ll also be able to speak on behalf of your company— but more on this later. Content creation.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. As price sensitivity rises, disposable income drops, and a recession looms, it’s never been harder for SaaS companies to make accurate forecasts and plot their forward course.

Analytics 114
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Evaluating Your Business Development Strategy

Janek Performance Group

In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. Plus, 59% of companies sell more from social media compared to previous years. Of course, these should include a mix of channels and be spaced over time. In addition, 32% don’t know how much time reps prospect.

article thumbnail

Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. Every company and product is different, so every GTM strategy should be unique.