Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. Pick out the right email automation tool. Technical Steps.

Prospecting 262

Prospecting Scale Lead Nurturing Campaigns 262

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? Leaning into AI can help kickstart a lot of processes that may have been more manual in the past.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Janek Performance Group

APRIL 2, 2024

Here, we’ll go micro and explore the key metrics, methodologies, and tools for evaluating your business development strategy. However, a Janek survey revealed 18% of sales leaders do not have set prospecting metrics. Of course, these should include a mix of channels and be spaced over time. This is your conversion rate.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Sales and Marketing Management

JUNE 29, 2020

As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— shifting and aligning priorities (support), implementing new, more impactful channel strategies (enable) and leveraging the right solutions (engage). Reinforce channel support.

Engineering 156

Engineering Revenue Incentives Incentive 156

Sales and Marketing Management

FEBRUARY 8, 2021

A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020 indicated that budget constraints initiated when the pandemic hit would continue into 2021, yet budgets for technology and digital channels may actually grow. Author: Paul Nolan How important is digital marketing spend?

Webinar Metrics 177

Webinar Metrics Survey Promotion Channels 177

Zoominfo

MAY 3, 2020

This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute? Attribution models don’t just give marketers credit for the sake of credit—they also help assess the effectiveness of various campaigns and channels.

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Allbound

DECEMBER 5, 2018

At the core of channel sales enablement is the assurance that channel partners can function autonomously while vendors maintain and manage consistent branding, messaging, and more. According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9 According to the CSO Insights 2016 Channel Sales Optimization Study , 46.9

Channels 57

Channels Sales Enablement Top of Funnel Vendor 57

Sales and Marketing Management

SEPTEMBER 28, 2020

Census Small Business Pulse Survey estimates that less than 20% of businesses have enough cash reserves to cover three months of operations. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue. 57% of professionals surveyed are generating fewer leads, with an average decrease of 20%.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Bernadette McClelland

FEBRUARY 20, 2023

And that can be a scary place to go out and create a new lane, or dare to disrupt the stereotypical approach to anything – let alone the sales conversation. If 53% of salespeople are not achieving targets due to not having these effective conversations with enough of the right connections, then it’s no wonder quota achievement is down.

Travel 195

Travel Telecommunications Sage Buyer 195

Zoominfo

OCTOBER 10, 2019

Marketing attribution refers to a system used to determine how each touchpoint in a customer’s journey contributes to an eventual conversion. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience.

Trends 160

Trends B2B Marketing Channels 160

Highspot

JULY 20, 2023

That’s where conversation intelligence can step in. These smart systems keep learning, helping improve the user experience and boost conversion rates and sales pipelines. In this guide, discover how sales coaching software with conversation intelligence becomes a real-time mentor for your sales team.

Conversion 52

Conversion Hiring Software Software 52

Hubspot Sales

NOVEMBER 28, 2023

In this article, we discuss how sales and marketing collaboration makes a difference and provide tips and tools for making this collaboration more efficient. Types of Sales Collaboration Why Collaboration Matters Tools that Foster Collaboration 6 Tips for Collaboration How can sales and marketing collaborate? The result?

Lead Rank 106

Lead Rank Top of Funnel Marketing Qualified Lead Ideal Customer Profile 106

Act!

JANUARY 23, 2024

Premium Cloud, Link2forms+ is a powerful lead generation tool that streamlines the collection of customer data for things such as newsletter signups, service or quote requests, information requests, surveys, and much more. Link2forms+ goes beyond lead generation by offering features that maximize conversion rates.

Benefit 52

Benefit ACT Demand Generation Agencies Lead Generation 52

Hubspot Sales

JANUARY 30, 2024

Because of their self-led research, salespeople say buyers enter conversations with them more informed than ever. They’ll have personalized conversations about a prospect's specific needs and why their product or service is the best-fit solution. LinkedIn has been dethroned as the most effective platform for prospect research.

Trends 98

Trends Social Media Lead Rank Lead Scoring 98

Hubspot Sales

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. But remember — while social media is a powerful tool to start conversations, the ultimate goal is to eventually take it offline. Over to You.

Social Selling 127

Social Selling Trends Social Media Data 127

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. From content creation to market analysis, AI tools can help marketers to work smarter, faster, and more effectively.

Data 130

Data Scale Lead Rank Marketing 130

Sales Hacker

SEPTEMBER 29, 2023

The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. See figure below based off CMO’s survey responses on where to cut martech spend in 2023. Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels.

Top of Funnel 102

Top of Funnel Marketing Ideal Customer Profile Channels 102

Crunchbase

MAY 13, 2021

We’re going to look at seven ways to max out conversions via your sales funnel and why this is important to your business strategy. To max out conversions, you need to target those who are interested in purchasing your products , so understanding your audience is key. Would adding informative pop-ups improve or decrease conversions?

Top of Funnel 106

Top of Funnel Funnel Conversion Social Media 106

The ROI Guy

FEBRUARY 8, 2017

As a result, many companies are looking to channel partners as a more efficient revenue source. A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Help them lead conversations that establishes their personal credibility better than your competitors.

Channels 53

Channels ROI Sales Goal Microsoft 53

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Conversion Rate. Conversion rate is the percentage of recipients who complete a desired action after reading an email. A marketing tool with staying power.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Vendor Neutral

MAY 7, 2021

Social Integration If LinkedIn or any other social platform is an active communication channel with engaged prospects, this social integration can be quite useful. Attention should also be paid to when the conversation is ready to move to another channel, such as a deal portal. This tends to vary, however, by industry.

Sales Enablement 52

Sales Enablement Tools Vendor Face-to-face 52

Zoominfo

FEBRUARY 17, 2020

In its most advanced form, it involves implementing an algorithm that monitors conversations and quantifies opinions, attitudes, and emotions based on a predetermined scoring system. If you have a large following across multiple channels, this may seem like a daunting task. But, if you lack the budget for these technologies, fear not.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! No matter how much traffic you attract to your careers page, if you don’t know how where your traffic came from, you won’t understand which of your campaigns and channels are effective. Track conversion rates.

Analytics 208

Analytics Google Analytics Social Media Channels 208

Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. The Importance of Buyer Personas A recent Janek survey showed 83 percent of best-in-class sales organizations have clearly defined buyer personas. Engage with existing customers through surveys and interviews.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Zoominfo

AUGUST 29, 2018

In its most advanced form, it involves implementing an algorithm that monitors conversations and quantifies opinions, attitudes, and emotions based on a predetermined scoring system. If you have a large following across multiple channels, this may seem like a daunting task. But, if you lack the budget for these technologies, fear not.

Analysis 176

Analysis B2B Airlines Marketing 176

Janek Performance Group

FEBRUARY 27, 2024

This includes: Harnessing the power of big data analytics to gain actionable insights Utilizing predictive analytics for more accurate sales forecasting Implementing AI-driven tools to identify patterns and optimize sales strategies Today, AI can collect, process, and analyze more data in seconds. This means engaging their opinions.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

Zoominfo

SEPTEMBER 3, 2020

Though email is an extremely effective communication channel that’s ever-evolving, it’s one of the most time-consuming. Compared to B2C marketing strategies, B2B marketers and sales professionals rely on educating their audiences to gain more leads and conversions. ZoomInfo offers a powerful tool for this messaging: Engage.

Prospecting 130

Prospecting Scale Lead Nurturing Campaigns 130

Nutshell

MAY 7, 2024

Utilizing your CRM to enhance trade show preparation Your CRM is one of the best tools for making the most of trade shows. These tags enable you to track leads and conversions from the trade show, allowing you to track ROI. You can also send out surveys to attendees to find out what they thought of your trade show exhibit.

Trade Show 71

Trade Show Maximizer ROI Lead Rank 71

Sales and Marketing Management

DECEMBER 14, 2020

Author: Paul Nolan Nick Kavadellas is thankful for golf, not only because he’s enjoyed playing it for years, but also because it is one of the few face-to-face selling tools he has continued using during the COVID-19 outbreak. Use all the tools in your toolbox. Buyers have increasingly embraced completing their own research for years.

Outsourcing Services 279

Outsourcing Services Face-to-face Travel Lead Rank 279

BuzzBoard

FEBRUARY 5, 2024

Tools & techniques to explore the audience: Client surveys, local research, social listening. Diving Deep: The Power of Audience Insights Imagine pitching a digital marketing campaign to a local bakery without knowing their customers’ favorite pastries, preferred communication channels, or purchasing habits.

Demographics 52

Demographics Social Media Proposal Campaigns 52

Allego

JULY 27, 2021

New research shows communication tools need to evolve in tandem with remote and in-office workers. >> Many companies are using asynchronous communication tools—for information that doesn’t require an immediate response—as a way to strike a balance with workers who are both in and out of the office.

Face-to-face 125

Face-to-face Report Margin Commission 125

BuzzBoard

MAY 8, 2023

2 Digital Marketing: Better Prospecting with AdTech & MarTech Technologies …the martech space has received outsize attention and grown prolifically to over 8,000 tools in recent years. Tools like Google Analytics, SEMRush, and Zapp have changed the face of marketing within the SMB space. in 2022 year-over-year in the U.S,

Marketing 98

Marketing Lead Rank Trends Scale 98

Mindtickle

AUGUST 8, 2016

.” We know how important it is to measure the readiness our sales reps and the impact enablement initiatives have had on their ability to perform at the moment of truth, but how does it differ when you’re managing channel partners? Tweet “How do the best in the business ensure their channel partners are ready to sell?”].

Channels 52

Channels Penetration Sales Qualified Lead Objections 52

Mindtickle

AUGUST 8, 2016

.” We know how important it is to measure the readiness our sales reps and the impact enablement initiatives have had on their ability to perform at the moment of truth, but how does it differ when you’re managing channel partners? Tweet “How do the best in the business ensure their channel partners are ready to sell?”].

Channels 52

Channels Penetration Sales Qualified Lead Objections 52

Sales Hacker

JULY 18, 2018

Three-fourths of customers report using multiple channels throughout their shopping journey. Consequently, if you don’t have omnichannel technology tools in your sales stack , you’re already behind competition. Fortunately, there are some great tools on the market to help businesses conquer omnichannel sales.

Tools 54

Tools Ideal Customer Profile Social Media Channels 54

Zoominfo

OCTOBER 5, 2021

Social Listening: Monitor online conversations between customers and prospects to uncover important information related to your brand and industry. Whether you use a social listening tool or track important topics manually, this process can help gauge public perception of your brand and products.

Data 130

Data Marketing Scale Analysis 130

Hubspot Sales

MAY 30, 2023

Then, we’ll give you a tour of the top generative AI tools for sales teams with highlights and pricing. How Generative AI Can Help Teams Sell Faster Generative AI Tools for Sales Teams Generative AI in Sales Today First, let’s cover what generative AI is. 74% of sales pros use some form of AI/automation tool. Research (16%).

Lead Rank 109

Lead Rank Hubspot Microsoft Lead Scoring 109