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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Sales enablement technology and training can help in this area; however, a tremendous gap remains in resources for indirect sellers. Indirect channels contribute to 49 percent of total company revenue but are provided access to devices and software at 1.4 times more effective at achieving their sales goals and report 1.4

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Sales Engagement Platform VS. CRM: Why You Need Both

SalesLoft

Most sales orgs already use a CRM like Salesforce or HubSpot but realize that this platform alone doesn’t help sellers powerfully connect with prospects and customers. . This post will show you how sales engagement fills the gaps your CRM leaves and how using the two together accelerates deal velocity. .

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CRM Data: What It is and How to Use It to Your Advantage

Appbuddy

There is such a thing as having too much data—it makes your CRM unmanageable. As your business grows and you interact with your customers across an increasing number of channels, it becomes tricky to know how to engage individual contacts and use their data in helpful ways. . What exactly is a CRM database? Types of CRM data.

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Top 10 Best Enterprise CRM solutions for 2021

Sales Hacker

A simple CRM can’t handle this level of complexity. It might sound like a simple task, but choosing an enterprise CRM solution is difficult. That’s why we compiled a list of some of the most popular enterprise CRM solutions out there. What is an enterprise CRM software? Enterprise CRM vs. SMB CRM.

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Why Marketing Teams are Taking Charge of their Channel Program

Allbound

There are many benefits to investing in a channel marketing partner program, and marketing teams are beginning to take notice. In fact, many companies expect channel sales to increase in importance over the next few years. We’ll share a few tips and tricks to help you take charge of your channel program in the year ahead.

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How to Scale Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

Sales technology has been a necessity for quite some time. Even when you narrow your focus to engagement specifically––as opposed to sales in general––technology can still prove one of your most potent assets. . That’s strictly for star players who know how to reap all the benefits of their sales engagement plan. . .

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Fine-Tuning Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

Sales technology has been a necessity for quite some time. Even when you narrow your focus to engagement specifically––as opposed to sales in general––technology can still prove one of your most potent assets. . That’s strictly for star players who know how to reap all the benefits of their sales engagement plan. . .

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